---
product_id: 10148221
title: "Lean, Rapid and Profitable New Product Development"
brand: "brand: booksurge"
price: "$103"
currency: NZD
in_stock: false
category: "Paperback"
url: https://www.desertcart.nz/products/10148221-lean-rapid-and-profitable-new-product-development
store_origin: NZ
region: New Zealand
---

# Rapid Development Profitable Strategy Good Condition Lean, Rapid and Profitable New Product Development

**Brand:** brand: booksurge
**Price:** $103
**Availability:** ❌ Out of Stock

## Summary

> 🚀 Elevate Your Product Game!

## Quick Answers

- **What is this?** Lean, Rapid and Profitable New Product Development by brand: booksurge
- **How much does it cost?** $103 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/10148221-lean-rapid-and-profitable-new-product-development)

## Best For

- brand: booksurge enthusiasts

## Why This Product

- Trusted brand: booksurge brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Maximize ROI:** Implement strategies that ensure your investments yield significant returns.
- • **Transform Your Ideas:** Unlock the potential of your concepts with streamlined processes.
- • **Market-Ready Solutions:** Launch products that resonate with your audience and drive engagement.
- • **Speed Meets Efficiency:** Accelerate your product development timeline without sacrificing quality.
- • **Collaborative Framework:** Foster teamwork and innovation with a structured approach.

## Overview

This book offers a comprehensive guide to mastering the art of new product development, focusing on lean methodologies that enhance speed and profitability. Ideal for professionals looking to innovate and succeed in competitive markets.

## Description

Many companies have introduced product innovation processes; however they are still struggling                 to achieve the financial results they expect. This easy-to-read book focuses on innovation                 productivity and illustrates how to identify waste, streamline the product development                 process, remove bureaucracy and improve profits. It illustrates the 7 principles of lean,                 rapid and profitable new product development.North America's top market performers innovate with 5x's more productivity                     than the average company. Simply put, they are achieving better results with fewer                     resources because they are efficient product innovators.                                          New product success is not simply about developing new products that sell; it's about getting them                       to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J.                       Edgett use their latest research and draw upon their combined 60 years of experience in the field to                       show you what the companies that continuously win at new products are doing. Top performers have discovered                       how to properly balance the need for speed with profitability. With a new process they call NexGen™ Stage-Gate®,                       Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and                       rapid but profitable as well. The Principles of Lean, Rapid and Profitable New Product DevelopmentExplore                       the 7 Principles of Lean, Rapid and Profitable New Product DevelopmentLearn how to isolate and remove the typical time wasters in the Idea-to-Launch                                  Process Learn what drives a new product project to market quickly and effectively Discover how to maximize the productivity of your portfolioLearn how to streamline your Idea-To-Launch Process with NexGen Stage-Gate.                     Key Topics:                     The Executive's Dilemma: Faster, Better, Cheaper ProductsThe Concept of Productivity in Product InnovationLean Manufacturing and How It Applies to Product InnovationImproving product innovation productivity by introducing scalability,                               flexibility and adaptability to your Stage-Gate ProcessHow to evergreen your Stage-Gate Process, remove waste and drive continuous                               improvement Why building the voice of customer into your Idea-To-Launch Process accelerates                               resultsThe importance of front-end loading new product projects to achieve early                               product definitionHow fast paced teams use spiral development to handle dynamic, fluid                               and changing information  Using cross-functional project teams to accelerate the idea from inception                               to launch.

## Features

- Used Book in Good Condition

## Images

![Lean, Rapid and Profitable New Product Development - Image 1](https://images-na.ssl-images-amazon.com/images/I/41jooHmp6ML.jpg)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nz/products/10148221-lean-rapid-and-profitable-new-product-development](https://www.desertcart.nz/products/10148221-lean-rapid-and-profitable-new-product-development)

---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-20*