---
product_id: 105731618
title: "COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens"
price: "$28"
currency: NZD
in_stock: true
reviews_count: 13
url: https://www.desertcart.nz/products/105731618-colorcharm-permanent-liquid-hair-toners-neutralize-brass-healthy-looking-blondes
store_origin: NZ
region: New Zealand
---

# 90% less breakage Vegan & paraben-free 12 vibrant tones COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens

**Price:** $28
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your best blonde yet — because your hair deserves the spotlight!

## Quick Answers

- **What is this?** COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
- **How much does it cost?** $28 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/105731618-colorcharm-permanent-liquid-hair-toners-neutralize-brass-healthy-looking-blondes)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brass? Neutralized.:** Say goodbye to unwanted warmth with salon-quality precision at home.
- • **Gentle on Your Hair:** Up to 90% less breakage means healthier, stronger strands every use.
- • **Vegan & Clean Beauty:** Paraben-free and cruelty-free for the conscious colorist.
- • **Long-Lasting Vibrance:** Fade-resistant formula keeps your blonde fresh and flawless for weeks.
- • **Tailored Blonde Perfection:** Choose from 12 warm, cool, and pastel shades to match your unique style.

## Overview

WELLA COLORCHARM Permanent Liquid Hair Toners deliver professional-grade brass neutralization with up to 90% less hair breakage. Available in 12 vibrant warm, cool, and pastel shades, this vegan and paraben-free formula ensures long-lasting, fade-resistant blonde tones that keep your hair healthy and salon-fresh from the comfort of home.

## Description

desertcart.com: COLORCHARM Permanent Liquid Toners | Neutralize Brass | Free of Parabens | Vegan | T10 Pale Blonde | 1.4 Fl Oz : Beauty & Personal Care

Review: Removes the Yellow for Blondes - great platinum look! - I have used this wella toner for several years. Here are two pictures showing the difference if your hair has less highlights what you’ll get versus the photos that have more of the platinum look is when my hair was more heavily highlighted. Both color options are great whether you’re starting with a very white blonde or darker blonde. This product helps remove the yellow tone that most blondes hate on your hair starts getting that yucky yellow color. It helps transition your hair to a nice ashy color. Don’t be scared by your hair, looking purple when you have the product on. I use volume 20 with this Wella platinum toner and leave on for 20 to 30 minutes. My favorite way to use this product is if your hair is heavy on highlights because it will get you that a deal platinum ash look.
Review: My favorite toner by far! - Best toner ever for blondes! Took all the brass out and gave me a great light balanced blonde color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07M99GGHY |
| Best Sellers Rank | #738 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in Hair Color |
| Customer Reviews | 4.6 4.6 out of 5 stars (22,972) |
| Item model number  | 99240013931 |
| Manufacturer  | Coty Inc. (WELLA Color Charm) |
| Product Dimensions  | 1.85 x 0.94 x 3.66 inches; 2.1 ounces |
| UPC  | 070018106452 |

## Images

![COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens - Image 1](https://m.media-amazon.com/images/I/41O9pltwPBL.jpg)
![COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens - Image 2](https://m.media-amazon.com/images/I/41OZcdlARSL.jpg)
![COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens - Image 3](https://m.media-amazon.com/images/I/41aIVmjVpTL.jpg)
![COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens - Image 4](https://m.media-amazon.com/images/I/41jcMpwpx8L.jpg)
![COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens - Image 5](https://m.media-amazon.com/images/I/51Kq+v8v5iL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: How many uses do you get in one container of the toner?**
A: Depends. 
1. How much hair coverage. 
Recipe is:
1 part toner and 2 parts developer

**Q: I want to dye my hair back to it's natural dark ash blonde but will need to tone it. When do I apply the toner? Before or after the hair dye?**
A: Thank you for reaching out to us at Wella to ask this product question.

Our Wella Color Charm Permanent Hair Color Toners are to be applied to the hair after pre lightening service to eliminate unwanted tone. Which is not identified until after pre lightening services as you will not know until then what tone the hair pulls to know the right formulation for your desired end result.

If you would like a free consultation over the phone with one off our Stylist's please feel free to call us at 1-866-722-4146 to talk best formulations for your wants and needs.

Have a  Beautiful Wella Hair Day!

**Q: Does this work to tone grey hair?**
A: Yes, you can use Wella Color Charm on gray hair. We recommend a strand and allergy test prior to coloring.

**Q: How do i purchase the entire line?**
A: Yes

## Customer Reviews

### ⭐⭐⭐⭐⭐ Removes the Yellow for Blondes - great platinum look!
*by M***T on January 24, 2026*

I have used this wella toner for several years. Here are two pictures showing the difference if your hair has less highlights what you’ll get versus the photos that have more of the platinum look is when my hair was more heavily highlighted. Both color options are great whether you’re starting with a very white blonde or darker blonde. This product helps remove the yellow tone that most blondes hate on your hair starts getting that yucky yellow color. It helps transition your hair to a nice ashy color. Don’t be scared by your hair, looking purple when you have the product on. I use volume 20 with this Wella platinum toner and leave on for 20 to 30 minutes. My favorite way to use this product is if your hair is heavy on highlights because it will get you that a deal platinum ash look.

### ⭐⭐⭐⭐⭐ My favorite toner by far!
*by J***R on January 28, 2026*

Best toner ever for blondes! Took all the brass out and gave me a great light balanced blonde color

### ⭐⭐⭐⭐⭐ Beautiful color. Top notch.
*by S***S on January 14, 2026*

Good color. Color is a tricky thing to do on your own. Be careful, do your research or you'll end up having to go pay a professional more money to fix it! I did ok with this because I researched it a bit first.

## Frequently Bought Together

- COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T10| Pale Blonde| 1.4 Fl Oz
- COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz
- Color Charm Charm Hair Toner

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**Shop now:** [https://www.desertcart.nz/products/105731618-colorcharm-permanent-liquid-hair-toners-neutralize-brass-healthy-looking-blondes](https://www.desertcart.nz/products/105731618-colorcharm-permanent-liquid-hair-toners-neutralize-brass-healthy-looking-blondes)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-17*