---
product_id: 107043870
title: "Bleach London Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml"
brand: "bleach london"
price: "$45"
currency: NZD
in_stock: true
reviews_count: 13
category: "Bleach London"
url: https://www.desertcart.nz/products/107043870-bleach-london-pearlescent-toning-shampoo-iridescent-purple-colour-depositing-formula
store_origin: NZ
region: New Zealand
---

# Neutralizes brassy yellow tones Pearly purple tone deposit Hydrating & nourishing formula Bleach London Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml

**Brand:** bleach london
**Price:** $45
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your blonde game with pearly purple perfection!

## Quick Answers

- **What is this?** Bleach London Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml by bleach london
- **How much does it cost?** $45 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/107043870-bleach-london-pearlescent-toning-shampoo-iridescent-purple-colour-depositing-formula)

## Best For

- bleach london enthusiasts

## Why This Product

- Trusted bleach london brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Perfect Pairing:** Use with the matching Pearlescent Conditioner for amplified color vibrancy and lasting shine.
- • **Brass-Busting Power:** Effectively neutralizes unwanted yellow tones to keep your blonde crisp and cool.
- • **Hydrate & Condition:** Nourishes bleached hair, restoring softness and manageability without heaviness.
- • **Luminous Pearly Blonde Finish:** Build or maintain delicate pastel purple hues for a fresh, salon-worthy glow.
- • **Vegan & Cruelty-Free Confidence:** PETA-approved, paraben-free formula that aligns with your ethical values.

## Overview

Bleach London Pearlescent Toning Shampoo is a 250ml vegan, paraben-free formula designed to deposit soft purple tones that neutralize brassy yellows in bleached blonde hair. It nourishes and hydrates while enhancing pastel hues for a luminous, iridescent finish. Suitable for all hair types, it delivers salon-quality color maintenance at home and pairs perfectly with its matching conditioner for longer-lasting vibrancy.

## Description

Elevate your blonde with this vegan, PETA-approved purple shampoo. The iridescent formula deposits tones that fight brassiness, leaving hair with a luxurious pearly glow.

Review: EXCELLENT - I have tried nearly every purple shampoo under the sun!! I keep swapping and have paid stupid amount for the likes of Olaplex, Loreal and redken and none of them are strong enough! This one is absolutely brilliant! You only need a teeny bit and it goes a long way, real ash hue afterwards. It's fantastic
Review: Game changer - I have never bought a shampoo I have loved more! Gorgeous pinky pearly finish to blonde..don’t freak out..it’s fab! Lifts your dull hair and makes it a lovely pearl blonde! Perfection!

## Features

- Pearly Purple Colour-Depositing Shampoo – Gently cleanses hair while depositing soft pinky-purple tones to maintain or gradually build a delicate pearly blonde finish. Enhances pastel hues for a luminous, iridescent effect that keeps hair looking fresh and vibrant between salon visits.
- Neutralises Brassy Yellows – Actively counteracts unwanted yellow undertones, leaving bleached hair bright, evenly toned, and free from dull or warm shades. Maintains a polished, cool-toned look for a professionally styled appearance at home.
- Nourishing Formula – Conditions and hydrates strands while enhancing colour, leaving hair soft, smooth, and easy to manage. Helps restore moisture to bleached or colour-treated hair while keeping tones vibrant and lustrous.
- Suitable for All Hair Types – Works best on bleached blonde hair to achieve a pearlescent, pastel shimmer, and is formulated for regular use on all hair types. Adds softness and shine without weighing hair down.
- Pair with Pearlescent Conditioner – Use alongside the matching conditioner for a stronger, more vibrant pastel purple effect and longer-lasting colour. Enhances softness, shine, and overall hair health for a salon-quality result at home.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07P8VTXPQ |
| ASIN  | B07P8VTXPQ |
| Best Sellers Rank | 12,827 in Beauty ( See Top 100 in Beauty ) 541 in Shampoos (Beauty) |
| Brand | Bleach London |
| Colour | Blonde |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.6 4.6 out of 5 stars (231) |
| Customer reviews | 4.6 4.6 out of 5 stars (231) |
| Date First Available | 4 Mar. 2021 |
| Format | Lotion |
| Item dimensions L x W x H | 5.5 x 5.5 x 13 centimetres |
| Item model number | 288Q7_SML |
| Item model number  | 288Q7_SML |
| Item weight | 8.45 Ounces |
| Manufacturer | Bleach London |
| Manufacturer  | Bleach London |
| Package Weight | 0.29 Kilograms |
| Package dimensions | 22.2 x 6.9 x 6.7 centimetres |
| Product Dimensions | 5.5 x 5.5 x 13 cm; 239.55 g |
| Product Dimensions  | 5.5 x 5.5 x 13 cm; 239.55 g |
| Scent | Subtle |
| Special features | Not Tested On Animals |
| Volume | 250 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** Bleach London
- **Hair type:** Color Treated
- **Item form:** Lotion
- **Scent:** Subtle

## Images

![Bleach London Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml - Image 1](https://m.media-amazon.com/images/I/51IxG96LLcL.jpg)
![Bleach London Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml - Image 2](https://m.media-amazon.com/images/I/61iI9FsbYrL.jpg)

## Questions & Answers

**Q: what colour is the actual shampoo - I can't see it in person**
A: It looks purple but it gives a hint of pink colour; I love it.

**Q: Can you use this on natural white/ grey hair**
A: Yes you can use it on white or grey hair but I’m not sure what the results would be, it certainly won’t hurt your hair, but you may not get the Pearlised effect?  It does take several shampoos to see the results. The silver shampoo is good also for white/grey/blonde hair. Iv’e got bleached highlights and use quite a few of the Bleach London shampoos in several different colours, they don’t harm your hair.

**Q: Does it eliminate yellow tones?**
A: Yes, if you use it regularly, its very good for eliminating yellow tones and I also found if there isn’t too much contrast in your hair colour it actually stops the roots showing through so much. I highly recommend it.

**Q: Is the colour of the shampoo purple?**
A: Yes

## Customer Reviews

### ⭐⭐⭐⭐⭐ EXCELLENT
*by A***R on 23 August 2024*

I have tried nearly every purple shampoo under the sun!! I keep swapping and have paid stupid amount for the likes of Olaplex, Loreal and redken and none of them are strong enough! This one is absolutely brilliant! You only need a teeny bit and it goes a long way, real ash hue afterwards. It's fantastic

### ⭐⭐⭐⭐⭐ Game changer
*by R***3 on 25 August 2024*

I have never bought a shampoo I have loved more! Gorgeous pinky pearly finish to blonde..don’t freak out..it’s fab! Lifts your dull hair and makes it a lovely pearl blonde! Perfection!

### ⭐⭐⭐⭐⭐ The best!
*by J***N on 22 February 2024*

One of the best beauty products I’ve bought in years! My highlights look so natural! Very happy, didn’t expect this, better effect that the platinum blue shampoo I used in the past as it gives a slightly warmer shade , love it x

## Frequently Bought Together

- Bleach London Pearlescent Shampoo - Vegan & PETA-Approved, Iridescent Purple Toning Shampoo, for Blonde Hair, color Depositing, Fights Brassiness, achieve a bright Blonde - Paraben Free - (250 ml)
- BLEACH LONDON Silver Conditioner - Ashy Blonde Rinse, Color Toning and Preserving, Vegan, Cruelty Free, Daily Hair Nourishment, Color Depositing Formula, 16.8 fl oz
- BLEACH LONDON Rose Color - Semi-Permanent Pastel Pink, Temporary Hair Color Cream, Vegan, Cruelty Free, Temporary Hair Color Cream 5.07 fl oz

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-01-24*