---
product_id: 113078632
title: "Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black)"
brand: "true sons"
price: "$171"
currency: NZD
in_stock: true
reviews_count: 5
category: "True Sons"
url: https://www.desertcart.nz/products/113078632-hair-dye-foam-for-men-natural-look-effortless-multi-use
store_origin: NZ
region: New Zealand
---

# Instant Color Booster included Ammonia-free, gentle formula 1.75 oz foam kit Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black)

**Brand:** true sons
**Price:** $171
**Availability:** ✅ In Stock

## Summary

> 🎨 Own your look with effortless, natural color that keeps you ahead of the pack.

## Quick Answers

- **What is this?** Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black) by true sons
- **How much does it cost?** $171 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/113078632-hair-dye-foam-for-men-natural-look-effortless-multi-use)

## Best For

- true sons enthusiasts

## Why This Product

- Trusted true sons brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Damage-Free Formula:** Ammonia-free to keep hair soft, healthy, and frizz-free—color without compromise.
- • **Versatile Shade Range:** Choose from 7 shades including Dirty Blonde, blending natural highlights for a lived-in vibe.
- • **Customizable Gray Coverage:** Use original foam for subtle salt & pepper or mix with booster for over 50% gray hair.
- • **Multi-Use for Hair & Beard:** One kit dyes hair, beard, and mustache for a perfectly matched, natural look.
- • **Effortless, No-Mess Application:** Foam dispenses smoothly for quick, even coverage—no drips, no fuss.

## Overview

True Sons Hair Dye Foam for Men is a 1.75 oz ammonia-free dye kit featuring an instant color booster for customizable gray coverage. Designed for easy, mess-free foam application, it works on hair, beard, and mustache to deliver natural, damage-free color in 7 versatile shades including Dirty Blonde.

## Description

desertcart.com : True Sons Hair Dye Foam for Men - Natural Look- Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Dirty Blonde) : Beauty & Personal Care

Review: Choose colors wisely from the purple sun god - The Chronicles of the Purple Sun God or my adventures from last night that have left me as a peacock in distress. A cautionary tale wrapped in a towel. It started innocently enough. Two weeks ago, I decided to touch up the beard. I was aiming for "distinguished," but I missed the mark and landed squarely on "Auburn." It was too red. I looked less like a rugged outdoorsman and more like a disgruntled traffic cone. So, last night, I decided to fix it. I picked up my expected desertcart colorized assassin, but—plot twist—the brand had "improved" their formulation. They obsoleted all the safe, middle-ground browns. My only option was "Dark Brown." I thought, How bad could it be? It’s just brown, right? Wrong. Here is a quick lesson in Color Theory for Idiots (a class I am apparently teaching): * My beard was already open and porous from the Auburn dye (Red/Orange pigments). * "Dark Brown" is heavily based on Blue and Green pigments to counteract warmth. * The Science of Regret: Blue molecules are physically smaller than red ones. They don’t just enter the hair shaft; they sprint into it like shoppers on Black Friday. When you mix Red/Orange with aggressive Blue/Green, you do not get Brown. You get Black. specifically, Radioactive Eggplant Black. But wait, I’m a man of efficiency! Why ruin my life slowly when I can do it quickly? I decided to add the "Color Boost" accelerator vial to the mix. You know, just to make sure the catastrophe set in instantly. I washed it off and looked in the mirror. I didn't just dye my beard. Because I apply dye with the precision of a drunken toddler, I had also dyed my skin. I stood there looking like a Gothic Bozo the Clown. A dark, purple void where my jawline used to be. Panic ensued. I tried to bleach my face. I’m pretty sure I used battery acid, fire, and a dull knife. Nothing worked. I finally resorted to a paste of baking soda and liquid dish detergent. After scrubbing until I had no dermis left, I am now approximately 14 shades lighter than the Purple Sun God—but definitely still purple. And the cherry on top? The scrubbing worked too well on the gray hairs. The only hairs I actually wanted to cover have surrendered their color completely and are back to being white. So, if you need me, I’ll be in the bathroom, looking like a patchy, purple, bruised grape, questioning every life choice that led to this moment. Looking forward to more options in colors again I can attest that their product Will color your hair choose colors wisely.
Review: Does NOT WORK - After researching various types of hair dyes for head and beard, I settled on this brand. With much excitement I opened the package, read the directions, and followed them to the letter (cleaning skin prior to application, applying enough foam to the area to ensure areas were covered). Waited the additional 5 minutes for the beard area (as the instructions say you may need the extra 5 minutes beyond the first time 10-15 for this area.) I watched as the foam turned dark brown, and started to disintegrate as my beard started appearing. As it started appearing, it was still gray - I figured, maybe it started from the root up? I’m no Brad Mondo, but usually the roots turn quicker as they are closest to the skin adding extra heat to the process. The timer went off, I rinsed my face and looked in the mirror and nothing changed. Nada. Not one single hair. Additionally, it took some extra time to get the dye off my skin (which at first made it look like I had MORE gray!) But once it was all off and wiped away - I reinspected and to my utter disappointment, again, nothing changed. I figured - ok, let’s try this again. Rinse and repeat. Again, to my utter disappointment, and 30 minutes of dye time combined - nothing. Still gray. Not even minor coverage. Same as it was (especially from my sideburns down where most of my coverage is.) I had hoped they would offer a money back guarantee, but alas - they do not. So folks, when you are debating buying this and you see some of those negative reviews and you think “It’ll work for me.” Let me reassure you, it won’t. Save your time and money and get just for men.

## Features

- GET THE LOOK YOU DESIRE: Our Hair Dye is specially designed to give you your desired look. To partially mask gray hair i.e for subtle salt and pepper look use our original foam giving natural-looking results; and for more than 50% gray hair, mix our Dye Booster (Included in the Package) with each foam application.
- SIMPLE NO MESS APPLICATION: Check under the bottle to confirm shade, put on gloves, shake can thoroughly & dispense foam at a 45-degree angle (Mix Dye Booster in case you want darker results). Massage the foam into clean, dry hair. You’ll want it on for 10-25 minutes. Pro Tip: If you are new to dyeing or want super subtle results, start with less time. You can always reapply.
- DYE WITHOUT DAMAGE: Unlike hair dye shampoos that leave your hair colored at the cost of dry, dull & frizzy hairs, Our dye foam formula contains no ammonia that can damage your hair giving you natural-looking results that never look fake.
- HAIR DYE KIT WITH A DYE BOOSTER: True Sons Hair Dye kit includes a 1.75 oz Hair Dye Foam, 1 Dye Booster, Gloves, and a Quick Start Guide. Our All-In-1 hair dye is not only applicable to hairs but is an optimal beard dye and can be used for mustaches also. It will perfectly match up all your body hair color.
- PERFECT SHADE: Choose from 7 different shades from light to dark. This Dirty Blond shade will work equally well for surfers and vikings; we let you stay 'dirty' by allowing a mix of shades to show through.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07N2ZZR7Q |
| Best Sellers Rank | #57,260 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #464 in Hair Color |
| Customer Reviews | 3.2 3.2 out of 5 stars (910) |
| Is Discontinued By Manufacturer  | No |
| Manufacturer  | True Sons |
| Package Dimensions  | 10.91 x 7.24 x 1.73 inches; 1.76 ounces |
| UPC  | 726667096957 726667096889 |

## Product Details

- **Brand:** True Sons
- **Color:** Dirty Blonde
- **Item Form:** Foam
- **Package Information:** Can
- **Product Benefits:** Hair Coloring

## Images

![Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black) - Image 1](https://m.media-amazon.com/images/I/51iK+a9RU9L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Why should I choose True Sons for my hair dye needs?**
A: Our dye's all about that natural vibe! Our formula is crafted to enhance and deepen natural color variation in your hair. It's gentler than your average dye, it takes a bit longer to work its magic. But hey, that means you get a more laid-back look.

**Q: What makes True Sons men's hair dye stand out from the crowd?**
A: Our foam makes it a breeze! Spray, apply, and voilà! Watch your gray fade into your dream color in just 25 minutes. Feel like keeping that salt-and-pepper charm? Just wash it out a bit early! Need darker coverage? Try our True Sons Dye Booster!

**Q: Can I trust True Sons hair dye to be gentle on my skin?**
A: Your skin's well-being is our top priority. We adhere to the strictest safety standards. However, it's important to note that individual skin types vary and factors such as weather can influence skin tolerance. Don't forget to conduct a patch test.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Choose colors wisely from the purple sun god
*by M***Z on February 12, 2026*

The Chronicles of the Purple Sun God or my adventures from last night that have left me as a peacock in distress. A cautionary tale wrapped in a towel. It started innocently enough. Two weeks ago, I decided to touch up the beard. I was aiming for "distinguished," but I missed the mark and landed squarely on "Auburn." It was too red. I looked less like a rugged outdoorsman and more like a disgruntled traffic cone. So, last night, I decided to fix it. I picked up my expected Amazon colorized assassin, but—plot twist—the brand had "improved" their formulation. They obsoleted all the safe, middle-ground browns. My only option was "Dark Brown." I thought, How bad could it be? It’s just brown, right? Wrong. Here is a quick lesson in Color Theory for Idiots (a class I am apparently teaching): * My beard was already open and porous from the Auburn dye (Red/Orange pigments). * "Dark Brown" is heavily based on Blue and Green pigments to counteract warmth. * The Science of Regret: Blue molecules are physically smaller than red ones. They don’t just enter the hair shaft; they sprint into it like shoppers on Black Friday. When you mix Red/Orange with aggressive Blue/Green, you do not get Brown. You get Black. specifically, Radioactive Eggplant Black. But wait, I’m a man of efficiency! Why ruin my life slowly when I can do it quickly? I decided to add the "Color Boost" accelerator vial to the mix. You know, just to make sure the catastrophe set in instantly. I washed it off and looked in the mirror. I didn't just dye my beard. Because I apply dye with the precision of a drunken toddler, I had also dyed my skin. I stood there looking like a Gothic Bozo the Clown. A dark, purple void where my jawline used to be. Panic ensued. I tried to bleach my face. I’m pretty sure I used battery acid, fire, and a dull knife. Nothing worked. I finally resorted to a paste of baking soda and liquid dish detergent. After scrubbing until I had no dermis left, I am now approximately 14 shades lighter than the Purple Sun God—but definitely still purple. And the cherry on top? The scrubbing worked too well on the gray hairs. The only hairs I actually wanted to cover have surrendered their color completely and are back to being white. So, if you need me, I’ll be in the bathroom, looking like a patchy, purple, bruised grape, questioning every life choice that led to this moment. Looking forward to more options in colors again I can attest that their product Will color your hair choose colors wisely.

### ⭐ Does NOT WORK
*by J***I on September 22, 2020*

After researching various types of hair dyes for head and beard, I settled on this brand. With much excitement I opened the package, read the directions, and followed them to the letter (cleaning skin prior to application, applying enough foam to the area to ensure areas were covered). Waited the additional 5 minutes for the beard area (as the instructions say you may need the extra 5 minutes beyond the first time 10-15 for this area.) I watched as the foam turned dark brown, and started to disintegrate as my beard started appearing. As it started appearing, it was still gray - I figured, maybe it started from the root up? I’m no Brad Mondo, but usually the roots turn quicker as they are closest to the skin adding extra heat to the process. The timer went off, I rinsed my face and looked in the mirror and nothing changed. Nada. Not one single hair. Additionally, it took some extra time to get the dye off my skin (which at first made it look like I had MORE gray!) But once it was all off and wiped away - I reinspected and to my utter disappointment, again, nothing changed. I figured - ok, let’s try this again. Rinse and repeat. Again, to my utter disappointment, and 30 minutes of dye time combined - nothing. Still gray. Not even minor coverage. Same as it was (especially from my sideburns down where most of my coverage is.) I had hoped they would offer a money back guarantee, but alas - they do not. So folks, when you are debating buying this and you see some of those negative reviews and you think “It’ll work for me.” Let me reassure you, it won’t. Save your time and money and get just for men.

### ⭐⭐⭐⭐ Easy to use, but the shades need work
*by O***O on June 4, 2025*

I really like this product when it comes to ease of use, application, and the final result. The foam is simple to work with and the color sets in quickly without much mess. That said, the color range is where I’ve run into some issues. I’ve used the dark brown and lately felt it came out a little too dark for me, especially in the summer. So I tried the medium brown instead, hoping for a softer look, but I honestly could not tell the difference. I even tested both at the same time, one on each side, and they looked exactly the same. I just wish the shades were actually different enough to notice.

## Frequently Bought Together

- True Sons Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula For Sensitive Skin, Simpler Hair and Beard Dye (Brown Black)
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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-04*