---
product_id: 120958047
title: "Why We Buy: The Science of Shopping"
brand: "paco underhill"
price: "$74"
currency: NZD
in_stock: true
reviews_count: 23
category: "Books"
url: https://www.desertcart.nz/products/120958047-why-we-buy-the-science-of-shopping
store_origin: NZ
region: New Zealand
---

# Why We Buy: The Science of Shopping

**Brand:** paco underhill
**Price:** $74
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Why We Buy: The Science of Shopping by paco underhill
- **How much does it cost?** $74 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/120958047-why-we-buy-the-science-of-shopping)

## Best For

- paco underhill enthusiasts

## Why This Product

- Trusted paco underhill brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Why We Buy: The Science of Shopping

## Images

![Why We Buy: The Science of Shopping - Image 1](https://images-na.ssl-images-amazon.com/images/I/31JkEl82oxL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    How people shop and how to make the most of it
  

*by C***Y on Reviewed in the United Kingdom on 7 March 2013*

The author stumbled upon this a few decades ago and with this experience of watching people shop has helped companies and retailers improve their layouts to increase the likelihood of someone buying products. Fascinating for those of us that work in ultimately selling goods to households (not companies) and trying to optimise those sales

### ⭐⭐⭐ 







  
  
    deceiving
  

*by L***Q on Reviewed in the United Kingdom on 22 December 2013*

paco underhill surely knows his stuff, but the title is misleading. it should read: "how we sell" and not "why we buy". it's written from the perspective of a retailer (mostly a supermarket or department store). but interesting nevertheless.

### ⭐⭐⭐⭐⭐ 







  
  
    Enjoyed it.
  

*by #***D on Reviewed in the United Kingdom on 29 February 2016*

Good.  Enjoyed it.  It's a bit dated now but is certainly a reference book out on it's own.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nz/products/120958047-why-we-buy-the-science-of-shopping](https://www.desertcart.nz/products/120958047-why-we-buy-the-science-of-shopping)

---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-01*