---
product_id: 122514219
title: "Maybelline Dream Urban Cover SPF50, 103 Pure Ivory, 30 ml (Pack of 1)"
brand: "maybelline"
price: "$3835"
currency: NZD
in_stock: false
reviews_count: 8
url: https://www.desertcart.nz/products/122514219-maybelline-dream-urban-cover-spf50-103-pure-ivory-30-ml
store_origin: NZ
region: New Zealand
---

# Enriched with antioxidants (Vitamins E, B3, Baicalin) Clinically tested moisture lock SPF 50 broad spectrum protection Maybelline Dream Urban Cover SPF50, 103 Pure Ivory, 30 ml (Pack of 1)

**Brand:** maybelline
**Price:** $3835
**Availability:** ❌ Out of Stock

## Summary

> 🛡️ Glow Boldly, Protect Fiercely!

## Quick Answers

- **What is this?** Maybelline Dream Urban Cover SPF50, 103 Pure Ivory, 30 ml (Pack of 1) by maybelline
- **How much does it cost?** $3835 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/122514219-maybelline-dream-urban-cover-spf50-103-pure-ivory-30-ml)

## Best For

- maybelline enthusiasts

## Why This Product

- Trusted maybelline brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Antioxidant Powerhouse:** Infused with Vitamins E, B3, and baicalin to nourish and protect sensitive skin.
- • **Urban Shield with SPF 50:** Defend your skin against harmful UV rays and pollution all day long.
- • **All-Day Hydration & Comfort:** Clinically proven to lock in moisture, keeping your skin smooth and radiant from morning to night.
- • **Dermatologist-Tested & Non-Comedogenic:** Safe for sensitive and combination skin, ensuring pore-friendly wear.
- • **Flawless Full Coverage, Featherlight Feel:** Experience a natural matte finish that conceals imperfections without heaviness.

## Overview

Maybelline Dream Urban Cover SPF50 in 103 Pure Ivory is a lightweight, full-coverage foundation that combines makeup with skincare benefits. Featuring broad-spectrum SPF 50, antioxidant-rich ingredients, and a dermatologist-tested formula, it offers all-day hydration and protection against pollution and UV damage. Ideal for normal to dry and sensitive skin types, this foundation delivers a natural matte finish while locking in moisture and preventing clogged pores.

## Description

Product Description Dream Urban Cover All-in-One Protective Makeup Makeup meets skincare with the New all-in-one protective makeup: Maybelline's first full coverage foundation with a lightweight, barely there feel combined with SPF 50 broad spectrum physical sunscreen. Consumer Study Results (Self-assessment, 142 women, 2018): 94% agree that the product blends seamlessly 92% agree that the product feels lightweight on skin 91% agree that skin looks healthy 91% agree that the product minimizes the appearance of uneven skin tone 89% agree that skin looks smooth 86% agree that the product wears all day 85% agree that the product provides full coverage Brand Marketing Goes well with Maybelline Instant Anti Age Eraser Eye Concealer 01 Light Maybelline Superstay 24 Matte Ink Lipstick 15 Lover 5ml Maybelline Mascara Lash Sensational 01 Very Black How to use: Apply smoothly and evenly to your face and blend with your fingertips for a flawless, natural looking finish. Ingredients Homolettuce 10.0%, octis salad 5.0%, octocrylene E 4.0% Directions Apply the concealer to areas needing coverage. Blend using fingers, a brush, or a sponge for a natural finish.

Review: Full cover, light weight. Love it! Being using it for ages. - I love this product and now all my friends and sisters are using it. Great value for money. It has it all. I'm on the "mature" bracket and covers every little imperfection. I also have rosacea, but you wouldn't know with this on. It's alsol ight weight and has a very high SPF. All your need in a bottle. I found this provider as I can't find this product on the shops anymore (I hope they don't stop making it). This provider is also the cheapest by far. Highly recommended, but please don't left me with none 😅
Review: Lovely foundation for Fair Skin - I previously bought this Maybelline Dream Urban Cover foundation in another shade (Fair Porcelain 095) - which although quite nice, it was very very pale indeed. This shade - Pure Ivory (103) is not much darker, but it has a slightly pinky cast (not orangey at all), which suits my fair skin very well. In fact, it's perfect. The cover it gives, - I'd say - is 'medium' coverage - not thick. I've applied it with a makeup sponge, & also with a makeup brush. I, myself, prefer it when applied with the makeup brush. I use a light powder to finish it off & make it last, but you don't really need to do it, as the finish is matte. Makes the skin feel very smooth. Highly recommended.

## Features

- Makeup meets skincare with the new all-in-one protective makeup
- Spf 50full coverageenriched with anti-oxidants vitamin E, Vitamin B3 and baicaline
- Helps to form a protective shield against pollution
- Dermatologist tested. Suitable sensitive skin. Non-comedogenic (doesn’t clog pores). Clinically tested to lock in moisture
- Best suited for: Normaldry skin types - Coverage: Full coverage with a lightweight feel

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07PDM41CS |
| Age Range Description | Adult |
| Benefits | Full coverage, UV protection, antioxidant |
| Best Sellers Rank | 14,313 in Beauty ( See Top 100 in Beauty ) 168 in Face Foundations |
| Brand Name | Maybelline |
| Colour | 103 Pure Ivory |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 2,293 Reviews |
| Finish Type | Radiant |
| Global Trade Identification Number | 03600531554255, 03600531555054 |
| Included Components | Camera Body |
| Item Dimensions | 25.4 x 5.1 x 6.9 centimetres |
| Item Form | Liquid |
| Item Type Name | Dream Urban Cover SPF50 |
| Item Weight | 0.04 Kilograms |
| Item form | Liquid |
| Item height | 2.7 inches |
| Manufacturer | Maybelline |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Package information | Tube |
| Recommended Uses For Product | Coverage, make-up |
| Recommended uses for product | Coverage, make-up |
| Skin Tone | Light |
| Skin Type | Combination |
| Skin type | Combination |
| Special Features | Antioxidant |
| Specialty | Antioxidant |
| Sun Protection | 50 Sun Protection Factor (SPF) |
| Unit Count | 30.0 millilitre(s) |

## Product Details

- **Item form:** Liquid
- **Colour:** 103 Pure Ivory
- **Skin type:** Combination
- **Recommended uses for product:** Coverage, make-up
- **Material Type Free:** Paraben Free
- **Package information:** Tube
- **Brand:** Maybelline
- **Product benefits:** Full coverage, UV protection, antioxidant
- **Skin tone:** Light
- **Sun protection:** 50 Sun Protection Factor (SPF)

## Images

![Maybelline Dream Urban Cover SPF50, 103 Pure Ivory, 30 ml (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/41TPzrdxvrS.jpg)

## Questions & Answers

**Q: Hi, I have light skin but not pale. I have green/ blue veins but not sure if I need creamy beige or pure ivory?**
A: I have the same colouring & I bought pure ivory & creamy beige, I mix the two together for the perfect colour!

**Q: Does this cover against UVA if so how many stars?**
A: The integrated SPF 50 and UVA/UVA protection protects your skin from aggressive sunlight and antioxidants and protects it from environmental influences and stress factors.

**Q: Does this feel dry? I have dry skin. I’m looking for something that isn’t too matte.**
A: This doesn’t feel dry at all. I too, have dry skin and this glides on beautifully. Also, a little goes a long way.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Full cover, light weight. Love it! Being using it for ages.
*by A***. on 10 December 2022*

I love this product and now all my friends and sisters are using it. Great value for money. It has it all. I'm on the "mature" bracket and covers every little imperfection. I also have rosacea, but you wouldn't know with this on. It's alsol ight weight and has a very high SPF. All your need in a bottle. I found this provider as I can't find this product on the shops anymore (I hope they don't stop making it). This provider is also the cheapest by far. Highly recommended, but please don't left me with none 😅

### ⭐⭐⭐⭐⭐ Lovely foundation for Fair Skin
*by L***N on 9 August 2021*

I previously bought this Maybelline Dream Urban Cover foundation in another shade (Fair Porcelain 095) - which although quite nice, it was very very pale indeed. This shade - Pure Ivory (103) is not much darker, but it has a slightly pinky cast (not orangey at all), which suits my fair skin very well. In fact, it's perfect. The cover it gives, - I'd say - is 'medium' coverage - not thick. I've applied it with a makeup sponge, & also with a makeup brush. I, myself, prefer it when applied with the makeup brush. I use a light powder to finish it off & make it last, but you don't really need to do it, as the finish is matte. Makes the skin feel very smooth. Highly recommended.

### ⭐⭐⭐⭐ Careful - very dark shade!
*by T***X on 13 February 2025*

Hard to review as the shade was far too dark for me, but Amazon, as always, was quick to refund. The texture was fine, not too heavy - just the wrong shade.

## Frequently Bought Together

- Maybelline Dream Urban Cover SPF50, 103 Pure Ivory, 30 ml (Pack of 1)
- Rimmel Stay Matte Pressed Powder, Transparent, 14g
- Maybelline New York, Volume Mascara, Lash Sensational, Colour: Very Black, 9.5 mL

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-17*