---
product_id: 129463401
title: "WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown"
brand: "colorcharm"
price: "$28"
currency: NZD
in_stock: true
reviews_count: 13
category: "Colorcharm"
url: https://www.desertcart.nz/products/129463401-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage
store_origin: NZ
region: New Zealand
---

# Up to 45 min develop time for perfect tone 43% more shine vs untreated hair Liquifuse Tech for deep saturation WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown

**Brand:** colorcharm
**Price:** $28
**Availability:** ✅ In Stock

## Summary

> 🎨 Unlock your true color potential with WELLA Color Charm!

## Quick Answers

- **What is this?** WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown by colorcharm
- **How much does it cost?** $28 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/129463401-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Subtle Floral Scent:** Gentle fragrance makes coloring a pleasant, salon-like experience at home.
- • **Flawless Gray Coverage:** Liquifuse Technology ensures every strand is perfectly saturated, erasing grays with precision.
- • **Vibrant & Long-Lasting:** Experience fade-resistant color that stays fresh and radiant wash after wash.
- • **Quick & Easy Application:** Simple 1:2 mix ratio and fast 15-45 minute processing fits your busy lifestyle.
- • **Endless Color Possibilities:** 62 mixable shades across 5 tonal families let you customize your signature look.

## Overview

WELLA Color Charm Permanent Liquid Hair Color in Light Brown uses advanced Liquifuse Technology to deliver superior gray coverage and up to 43% more shine. With 62 mixable shades and a fade-resistant formula, it offers vibrant, long-lasting color tailored to your style. Easy to apply with a gentle floral scent, it’s the perfect choice for professionals seeking salon-quality results at home.

## Description

Buy COLORCHARM Permanent Liquid Hair Color for Gray Coverage| 5A Light Ash Brown | 1.4 Fl Oz on desertcart.com ✓ FREE SHIPPING on qualified orders

Review: Easy tint - Works really well to tint my brows! Perfect color. Easy to do.
Review: Nice color - Nice color. Comes out super dark at first, but fades after a couple of washes into a nice lighter shade.

## Features

- Wella colorcharm’s Liquifuse Technology saturates each strand for excellent gray coverage providing up to 43% more shine (vs. untreated hair).
- Vibrant, long lasting, fade resistant results. Excellent gray coverage
- 62 easily intermixable shades come in 5 tonal families - neutral, ash, gold, warm and red providing endless color possibilities
- Mix Ratio: 1 part haircolor, 2 parts developer. Develop for 15 minutes, then process up to an additional 30 minutes
- Gentle floral fragrance

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07Q58S3LX |
| ASIN  | B07Q58S3LX |
| Best Sellers Rank | #12,836 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #138 in Hair Color |
| Brand Name | COLORCHARM |
| Color | 5A Light Ash Brown |
| Container Type | Bottle |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,447) |
| Full Cure Time | 15 Minutes |
| Global Trade Identification Number | 00070018105585 |
| Hair Type | All |
| Item Form | Liquid |
| Item model number  | 99240013887 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Manufacturer  | Coty Inc. (WELLA Color Charm) |
| Material Features | fade resistant |
| Number of Items | 1 |
| Product Benefits | Vibrant, long lasting, fade resistant results. Excellent gray coverage |
| Product Dimensions  | 1.87 x 0.97 x 3.66 inches; 2.08 ounces |
| UPC | 070018105585 |
| UPC  | 070018105585 |
| Unit Count | 1.4 Fluid Ounces |

## Product Details

- **Brand:** COLORCHARM
- **Color:** 5A Light Ash Brown
- **Item Form:** Liquid
- **Package Information:** Bottle
- **Product Benefits:** Vibrant, long lasting, fade resistant results. Excellent gray coverage

## Images

![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown - Image 1](https://m.media-amazon.com/images/I/91uES42L+PL.jpg)
![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown - Image 2](https://m.media-amazon.com/images/I/71+2QS3KcnL.jpg)
![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown - Image 3](https://m.media-amazon.com/images/I/91qryrls7RL.jpg)
![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown - Image 4](https://m.media-amazon.com/images/I/81dHYkoEmYL.jpg)
![WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown - Image 5](https://m.media-amazon.com/images/I/91HcWJDzCyL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?**
A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to.
I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. 
When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. 
As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs.
I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for.
Have a Beautiful Wella Hair Day!

**Q: what developer do i have to buy for this?**
A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :)

**Q: Can you use this without developer?**
A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 
10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3

**Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.**
A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon).

## Customer Reviews

### ⭐⭐⭐⭐⭐ Easy tint
*by A***R on January 7, 2026*

Works really well to tint my brows! Perfect color. Easy to do.

### ⭐⭐⭐⭐⭐ Nice color
*by C***N on October 21, 2025*

Nice color. Comes out super dark at first, but fades after a couple of washes into a nice lighter shade.

### ⭐⭐⭐⭐⭐ Good product
*by M***K on January 19, 2026*

Covers well and although not totally fade resistant from the sun, it lasts well. I’ve been using this product for many many years

## Frequently Bought Together

- WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes
- COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nz/products/129463401-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage](https://www.desertcart.nz/products/129463401-wella-color-charm-permanent-liquid-hair-color-for-gray-coverage)

---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-08*