The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime Hardcover – September 19, 2018

The Persuasion Code summarizes the latest in brain science and how our brains accept or reject information. Compellingly explained with several case studies and examples, the book reveals how to organize your information, what to share, and why it matters. This is a vital resource for anyone needing to communicate, particularly for marketing and sales.

I recommend this book for anyone who is serious about marketing their business. I have seen the results of many of the topics covered in this book in real life before I read the book. Therefore, I know what the author's write is true.

For me, the short list* goes something like this:1. The Godfather Part II2. Star Wars (Ep 5) – The Empire Strikes Back3. The Persuasion Code4. Terminator 2: Judgment Day5. The Dark Knight (Batman)* pièces de résistance in which the sequel was better than the original.More technical, and probably a harder read than Neuromarketing. This is a book which moves the needle in messaging and go-to-market strategy development.

I do marketing and selling for a living, for a consulting company and for my own liquor business. I did not find anything in this book that I disagree with. I have implemented changes in my day to day sales calls and PowerPoint slides to achieve better and effective selling. One of the best books I have read on selling and marketing. Each point that is made is backed up with read world examples.

May be the most valuable book I've read on persuasion. Incredible insights. Terrific examples. Image quality could be better. If you are less interested in the theory then maybe read pages 33-39, skim chapter 4 and read Part III (chapters 5-8). Part III is most valuable.

By targeting the part of the human being responsible for making the final buying dession(The Brain), Persuasion Code is for me the most effective way to ensure you close the Sale and get the customer to pay.Great insights. I love it.

An intellectual read made easier to understand and apply.Helps craft clearer messagesHelps me understand customers like never before.

A great business book to add to your reading list. Science that helps you present your message in a convincing way.