Duct Tape Selling: Think Like a Marketer, Sell Like a Superstar

I've read countless books about sales, marketing and business, and this is the Top book for this year. In fact, I'd put this book in my top 5 books all time for entrepreneurs and business owners looking to grow their businesses.This book provides a new 7-step blueprint for selling in today's new economy that focuses on guiding the prospect/customer along the entire sales experience path and delivering value in a sustainable way that makes you stand out. He breaks each step down and makes implementation manageable for a beginner as well as highly beneficial for an experienced business man or woman.John helps you navigate the sea of endless information and tools for growing your business and shows you which ones are the best for each situation. He has also turned me on to some amazing tools that I now can't imagine living without in business!I love how the book bridges the gap between sales and marketing. Many people think that they are not natural born, but John make the selling process easy and manageable by providing a framework that will have the sales close itself rather than having to learn/use hard closing techniques like a car salesman.What I love most about Jantsch is he walks the talk. You can see him using these tools, techniques and strategies in his business rather than just theorizing about them. He is a true leader in today's world for business.

I’m a big fan of John’s previous books because he gives you a plan of attack that spells out exactly what you need to do.I think this book is timely and appropriate given I’ve received several cold calls this month from sales people who should read this book. As a former salesperson, it boggles my mind that someone would pick up the phone without spending some time to at least find out a little bit about the company before making the pitch. And as John says, with the tools that are available today, it’s very easy to take signals from social data and online information to help your prospecting efforts. Listening with your ears and your eyes really has to be part of the sales process.In the book, Jantsch also talks about creating sales insight and follow-up consulting “that’s so valuable people would be willing to pay for it”. That’s really just the sales extension of the inbound marketing model.Sure, this is a different mind-set, but I’m really not sure how any sales person will be successful in the future without it.

I love Jantsch's podcasts and blog content because they are intensely practical for the small business owner - or even (as in my case), the sales professional who tries to treat his job as if he's the CEO of his operation.For the sales professional or small business owner (who by default serves as a sales leader and marketing department and the rest), this book is just as practical.Jantsch helps us meld the idea of messaging and providing insight into our sales practice. While most salespeople know that simple calling, meeting, and closing are mostly logistical terms at this point (you still have to make calls, but the value you provide on these calls is much different than the former 'numbers game' idea), Jantsch coaches his readers on how to build out their sales process with consistent marketing messages, insightful value-added ideas, and the perspective of a business consultant vs. simple sales dude.Check it out. He'll give you some great ideas and some great new perspectives. If they're not new to you, they'll be laid out in a very helpful, practical, actionable way.

I have over thirty years of marketing education and experience. I've read a lot of books, and have abused my eyes with a lot of information that was clearly inaccurate.John Jantsch's latest book has been read by yours truly, cover to cover, and in terms of content, it's nothing less than excellent. For example, John talks about "Finishing The Sale" (Chapter 12). What he IS NOT talking about is "the close." What he IS talking about is establishing and reaching the desired outcome. And while you may believe that this point is something that you understand, reading this chapter alone, will give you a very different perspective on the topic.I don't know John Jantsch on a personal basis, but I like his books - and enjoy his writing style. He delivers value in every title, and his latest book, DUCT TAPE SELLING, is no exception. I am giving it FIVE STARS because it has earned five stars. Any other review giving him less, is just someone who has not thoroughly read the book.

I read a ton of business books (100+ a year) and I focus a lot on sales -- I have probably read more than 300 book on sales -- and Duct Tape Selling would now be in my top four!! This is a superb book - I learned a lot and felt that the author's ideas were spot on. Definitely one you will want to add to your sales/business library -- and I think his book "Referral Engine" is the best on that topic. I would put both of those books as MUST reads for anyone in sales or the owner of a small business -- they are superb and give heaps of useful information, tools and ideas.

Bravo !!!! Grab a highlighter, sit down, and get ready to blow your mind with incredible sales knowledge. I can’t say how great and useful this book is in generating useful and profitable ideas. I guess I am saying that but I will be recommending this book to my consulting clients and will be guiding them every step of the way.

I found what, John had to say in his book incredibly insightful and useful. I honestly plan to give this book to many of my friends in sales. Even at points when you'll be like me, and think "I'm already doing this" there are three times that in "ah-ha" moments. Must read for anyone in a sales position, and he's a great story teller, beyond the great content. Nicely done.John gives you actionable steps, and backs them up with not only logic, but experience. It's a great and easy read, you've made a change in the way I'll approach sales, customer acquisition and client relations!

The problem I personally feel with this approach (that perhaps was right in 2015) is that there are 2 key winners, and is not the reader:• Google: who forces us to flood the web with content, so that is the only tool capable to pull it out• The Author: who has an easy job making a giant list of all the possible tricks and tips for inbound marketing... but then the guy that has to put them in practice is "you"The list is so evewhelming that the author is forced to give just an kind of dictionarial definition and some common sense recommendation ... and then is up to you.I feel that in 2022 this approach can be followed only if you have found a super cute niche, and/or you give the job to land it to a very good digital agency together with a sound budget for 3-4 people.The book also become a bit lenghty and verbose, at least for someone that has read already books on the topic.So I think it has some merit, in forcing you to be more sharp in your company and your personal value proposition, but - expecially for entrepreneurs or SMBs - it may become unpractical.This my mixed feeling.And is not about sales. it's about marketing.

This is an excellent book. I'm now retired after 37 years in business. During those years I was a sales trainer with four major corporations. This book offers valuable information useful for any sales professional and others who are just beginning their sales career. Discover how to sell more ... faster! Buy it!

This book takes the hourglass framework that a John shares in Duct Tape Marketing and transfers it to the selling function.It covers the subtle differences between the two and what those differences mean for your business in today’s online and offline landscape.Great job John, thanks for the amazing insights!

good book

Does not apply to my day to day work. I think it would be more beneficial for small company owners or independant representatives rather than a salesperson working for a company.