---
product_id: 144110195
title: "Permanent Brights Creme Hair Color Sapphire, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz"
brand: "ion"
price: "$45"
currency: NZD
in_stock: true
reviews_count: 12
category: "Ion"
url: https://www.desertcart.nz/products/144110195-permanent-brights-creme-hair-color-sapphire-vegan-cruelty-free-ppd
store_origin: NZ
region: New Zealand
---

# Vegan & cruelty-free formula Vibrant, fade-resistant color 100% gray coverage guaranteed Permanent Brights Creme Hair Color Sapphire, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

**Brand:** ion
**Price:** $45
**Availability:** ✅ In Stock

## Summary

> 💜 Unleash your boldest color yet—because your hair deserves to be as fearless as you are!

## Quick Answers

- **What is this?** Permanent Brights Creme Hair Color Sapphire, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz by ion
- **How much does it cost?** $45 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/144110195-permanent-brights-creme-hair-color-sapphire-vegan-cruelty-free-ppd)

## Best For

- ion enthusiasts

## Why This Product

- Trusted ion brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gray? Covered.:** Say goodbye to grays with full, flawless coverage that stays vibrant wash after wash.
- • **Nourishing Formula:** Infused with ionic wheat germ protein and botanical extracts for soft, healthy hair.
- • **Ethical Beauty Boost:** Crafted with vegan ingredients and never tested on animals—beauty with a conscience.
- • **Fade-Resistant Power:** State-of-the-art European technology ensures your color stays bold and fresh for weeks.
- • **Salon-Grade Brilliance:** Experience rich, radiant hues that turn heads and last longer than box dyes.

## Overview

Ion Permanent Brights Creme Hair Color in Sapphire delivers a professional, salon-quality experience with 100% gray coverage and long-lasting, fade-resistant vibrancy. This vegan, cruelty-free formula is enriched with nourishing wheat germ protein and botanical extracts, ensuring your hair stays healthy and radiant. Perfect for millennials who demand ethical beauty without compromising on bold, head-turning color.

## Description

desertcart.com : Ion Permanent Brights Creme Hair Color Sapphire, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz : Beauty & Personal Care

Review: Happy surprise - I took someone’s advise and used 20 developer with the orchid dye. I am brunette with a lot of gray. Been using Pulp Riot jam but this color blows it out of the water! Deep, rich color. I’ve had so many compliments from strangers and friends. I have a new go to for radiant, shiny purple! Total gray coverage and is lasting. I do get some color on my towel, even after several washes. So be careful of that. I use all white towels so I can bleach them. It came right off. Great product!
Review: Forget box dye! This is my go to! - ⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!

## Features

- Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds
- 100% gray coverage
- Ionic wheat germ protein, nourishing botanical extracts and low ammonia
- Vegan and cruelty free (not tested on animals)
- State-of-the-art European formula for long-lasting, fade-resistant color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07RWLV4HH |
| Best Sellers Rank | #4,832 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #68 in Hair Color |
| Customer Reviews | 4.2 4.2 out of 5 stars (4,927) |
| Is Discontinued By Manufacturer  | No |
| Manufacturer  | Arcadia Beauty Labs LLC |
| Package Dimensions  | 6.38 x 1.61 x 1.26 inches; 2.4 ounces |

## Product Details

- **Brand:** ion
- **Color:** Sapphire
- **Item Form:** Cream
- **Package Information:** Tube

## Images

![Permanent Brights Creme Hair Color Sapphire, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz - Image 1](https://m.media-amazon.com/images/I/71mk2TztzbL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: i bought Developer 30 with (9v very light cool blond . how long time should i put it ? my hair is dark brown and i dont want my hair be orang or red**
A: Colour doesn’t lift like lightener does. Light blonde cannot make dark brown hair blonde. It may lift your hair 2-3 levels with 30 volume, but you will end up with medium brown at best. See a professional if you want to go from dark brown to blonde. It will take multiple sessions. Or, buy lightener and lighten the hair in two sessions first, before trying to dye it to a blonde tone. The other person said use “ash” but cool blonde also has blue undertones, so ignore that. You can’t lift dark brown hair to blonde with colour. Leaving it on longer won’t change that, once the oxidation process is complete, nothing more will happen.

**Q: what color do you get if you dont bleach your hair and you have light brown/blonde/gray?**
A: This is great if you have naturally dark hair.  I use 30 volume with this and it doesn’t damage like bleach.  My hair is fine.  I lift all of it every two weeks till I get the level I want.  Then do roots about every 4-6 if needed.  It blends new growth so well!!!!  So this is much easier to do at home.  At volume 30 it took me from dark brown to a 6-7 level in one 45 min session.  It does take a little time to go past that but if you plan to stay blonde and not constantly switch, this is where it’s at.  You can get super light!  As for the toning quality in this lifter, it’s about worthless for us that have darker resistant hair.  Apparently it overtones on light blonde.  So for the darker hair girls like myself, you’ll have to wait two days and tone it a bit more to cool the color.  It’s never been an awful brass though.  I’m grateful, since sometimes I don’t have time to turn around and tone.  So yes, I’m glad it has some toning qualities.

**Q: My current hair color is about 50/50 (silver and light brown) I'm going to use a cap and pull though several strands of hair. Do I need to bleach?**
A: I would bleach my hair first, otherwise your color will not take on the light brown.  But if you use a bleach make sure you buy olaplex #1.  You put it in the bleach mix so  you will not damage your hair.  I am not a hair expert, this is just what I would do.  Also condition with olaplex #2.  This stuff is amazing.

**Q: What is included in this purchase?**
A: Only the hair dye. I also order the Ion developer. I use the Ion sensitive scalp 20 volume developer for my thick dry hair. Depending on your hair type you may want to research that. There are different volumes. Mix the 2 together following the instructions and you are good to go. Hope this helps. Take care!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Happy surprise
*by T***U on February 2, 2026*

I took someone’s advise and used 20 developer with the orchid dye. I am brunette with a lot of gray. Been using Pulp Riot jam but this color blows it out of the water! Deep, rich color. I’ve had so many compliments from strangers and friends. I have a new go to for radiant, shiny purple! Total gray coverage and is lasting. I do get some color on my towel, even after several washes. So be careful of that. I use all white towels so I can bleach them. It came right off. Great product!

### ⭐⭐⭐⭐⭐ Forget box dye! This is my go to!
*by K***. on January 7, 2026*

⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!

### ⭐⭐⭐⭐⭐ Best I've used
*by K***T on January 17, 2026*

Longest lasting I've ever used. Color was very bright In the light darker In normal setting just ordred another one today

## Frequently Bought Together

- Ion Permanent Brights Creme Hair Color Sapphire Sapphire
- AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.nz/products/144110195-permanent-brights-creme-hair-color-sapphire-vegan-cruelty-free-ppd](https://www.desertcart.nz/products/144110195-permanent-brights-creme-hair-color-sapphire-vegan-cruelty-free-ppd)

---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-05*