---
product_id: 148488019
title: "Semi-Permanent Hair Color, Vegan and Cruelty-Free Blue Hair Dye, Last up to 24 Washes, Non-Damaging Conditioning Hair Color (5FL OZ, Blue Ruin)"
brand: "good dye young"
price: "$61"
currency: NZD
in_stock: true
reviews_count: 10
category: "Good Dye Young"
url: https://www.desertcart.nz/products/148488019-semi-permanent-hair-color-vegan-and-cruelty-free-blue-hair
store_origin: NZ
region: New Zealand
---

# Lasts 15-24 washes Vegan & cruelty-free formula Vibrant classic blue pigment Semi-Permanent Hair Color, Vegan and Cruelty-Free Blue Hair Dye, Last up to 24 Washes, Non-Damaging Conditioning Hair Color (5FL OZ, Blue Ruin)

**Brand:** good dye young
**Price:** $61
**Availability:** ✅ In Stock

## Summary

> 🔵 Own your bold with Blue Ruin — color that speaks louder than words.

## Quick Answers

- **What is this?** Semi-Permanent Hair Color, Vegan and Cruelty-Free Blue Hair Dye, Last up to 24 Washes, Non-Damaging Conditioning Hair Color (5FL OZ, Blue Ruin) by good dye young
- **How much does it cost?** $61 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/148488019-semi-permanent-hair-color-vegan-and-cruelty-free-blue-hair)

## Best For

- good dye young enthusiasts

## Why This Product

- Trusted good dye young brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Fade:** Enjoy bold color that gradually fades over 15-24 washes, perfect for mood-driven style shifts.
- • **Salon-Grade Vibrancy:** Ultra-rich blue pigment delivers a true, eye-catching shade that turns heads.
- • **Clean & Conscious Beauty:** 100% vegan, cruelty-free, and made in the USA — because your values deserve vibrant color.
- • **Easy At-Home Application:** Designed for seamless use with gloves and tools, ideal for the busy professional who craves self-expression.
- • **Conditioning & Non-Damaging:** Infused with essential oils and sunflower extract to protect and nourish hair while coloring.

## Overview

Good Dye Young Semi-Permanent Hair Color in Blue Ruin offers a salon-quality, vegan, and cruelty-free formula that deposits vibrant blue pigment while conditioning hair. Lasting up to 24 washes, it uses natural ingredients like bergamot and sunflower extract for UV protection and mood-lifting scent. Created by Paramore’s Hayley Williams, this non-damaging dye is perfect for professionals seeking a bold yet responsible style upgrade.

## Description

desertcart.com : Good Dye Young Semi-Permanent Hair Color, Vegan and Cruelty-Free Blue Hair Dye, Last up to 24 Washes, Non-Damaging Conditioning Hair Color (5FL OZ, Blue Ruin) : Beauty & Personal Care

Review: Pink, purple and blue on un-lightened brown hair! - I've used another brand of vivid dye on my brunette hair for many years, and I was pretty happy with it. But when I suddenly could no longer order it, I was forced to find a new brand, which stressed me out! I found this brand and after poring over reviews, I decided to risk it and pulled the pin. The shipping took weeks for two of the three colors, which was frustrating. Once they all arrived, I set to dyeing the next day. My hair is medium brown and does not get bleached, lightened, blow dried.. nothing. Just plain, brown, pin straight hair. I have always used color depositing dyes in bright colors over my dark hair, which I fully EXPECT to not give the same result as they would on light colored or bleached hair. Bleaching is simply not an option I choose to expose my hair to despite my love for colored hair! The first thing I noted when opening these dye tubes is that they smell fabulous. Not a chemical smell, not a salon smell, just yummy. I did my usual sectioning into three parts, blue on the bottom, then a layer of purple in the middle, and pink on top. I like having no distinct root line, so I use my finger tips and sort of do a fine, graduated fade into the color over a few inches away from the roots, so my roots are my natural color and the pink dye gradually fades in over the first few inches down. The color was easy to apply and I used about a half tube of each on my hip length hair. I left it on for an hour or two until I was ready to shower. The dye did not stain my white sink or my tile shower, and it was easy enough to clean off my skin and nails. Seeing all the dyed water going down the drain is nerve wracking, not knowing if any color will be left in my hair once I'm done. But I rinsed well, wrapped my wet hair in a towel and went to bed with another towel over my pillow. The next morning, I had only a tiny bit of colors on my hair wrap towel, and none on the towel covering my pillow. The color on my hair once or dried was fun and beautiful. I only wash it with shampoo once or twice a week, and do my best to baby it. It does continue to bleed color when I shampoo it, but it doesn't bleed color at all anywhere else, like on my clothes or pillow. The color has lasted for about a month so far and still looks really nice. The blue tends to fade into the purple, so the pink and purple are the most noticeable, but you can still see all three colors depending on how I style my hair. I'm pretty happy with this dye considering that it offers the colors I want, it's easy to find and order, the reasonably decent price, and the staying power of the dye. I think I'll be using this as my new go-to color from now on, although I'll definitely need to order it well before I need to restock since it took a full month for some of the tubes to be shipped/delivered. Photo attached shows my natural brown color at the roots, and video shows the three colors after two weeks and two washes.
Review: best pink hair dye ever - best pink hair dye ive ever used, ive tried multiple brands pinks and same results each time, it would wash out and fade very fast and a very ugly orangey pink color, not only does this one last it BARELY fades , i redo my roots before i redo my hair dye, the color is very vibrant and when it does start fading ( which it barely does ) its the cute purple undertone of pink not the ugly orange one, people say to wash dyed hair in cold water to keep the color, but with this you definitely dont need to i know i dont, would definitely like to try the brands lighter pink

## Features

- CLASSIC BLUE HAIR DYE! Our Good Dye Young Hair Dye semi permanent combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra-vibrant color. Our temporary hair dye combines a high-quality cream base with essential oil benefits.
- TRUEST, BLUEST SHADE: Our semi permanent hair color hair dye does not damage the hair, in fact, they’re super conditioning. The color in our color changing hair dye is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair (lasts 15-24+ washes)
- NATURAL INGREDIENTS: This non permanent hair color is fragranced with the essential oil Bergamot, known for its mood-lifting properties. Our temp hair color uses Sunflower Extract to add UV protection to shield hair from the sun and hot tools that cause color fading. Vegan, Cruelty-Free, & Made in the U.S.A.!
- HOW TO USE: This temp hair dye color shows best on level 10 light blonde hair. Lighten your hair using our Lightening Kit & squeeze out some color into our Tool Kit. Wear gloves to prevent staining. Do a strand test with this hair dye blue before dividing your hair into 4 sections & applying it all over! Make sure the color is fully saturated. Let sit for 30 minutes before rinsing out with cool water.
- ABOUT GDY: Good Dye Young was created by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and her longtime hairstylist and makeup artist, Brian O’Connor. GDY comes with a vision to create a community around self-expression, color, and happiness about being who you are.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07MMTB197 |
| Best Sellers Rank | #4,884 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #68 in Hair Color |
| Customer Reviews | 4.2 4.2 out of 5 stars (2,158) |
| Is Discontinued By Manufacturer  | Yes |
| Item model number  | 2158418 |
| Manufacturer  | Good Dye Young |
| Package Dimensions  | 6.18 x 2.44 x 2.32 inches; 6.53 ounces |
| UPC  | 858351006512 |

## Product Details

- **Brand:** Good Dye Young
- **Color:** Blue Ruin
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Nourishing, Hair Coloring, Brightening

## Images

![Semi-Permanent Hair Color, Vegan and Cruelty-Free Blue Hair Dye, Last up to 24 Washes, Non-Damaging Conditioning Hair Color (5FL OZ, Blue Ruin) - Image 1](https://m.media-amazon.com/images/I/81Ce3cmf3pL.jpg)

## Questions & Answers

**Q: I’ve never seen this brand, are there any photos of how the color looks?**
A: Absolutely.  In addition to any images on amazon, please check out our website, www.gooddyeyoung.com, for photos, reviews, FAQs and how-to-videos.  Also, you can check out our Instagram page, www.instagram.com/gooddyeyoung, for user images as well as our Facebook and Twitter feeds.  We are proud and value our user created images as they show different ways to use the product and different levels of intensity in color that can be achieved.

**Q: My 9 year old wants to sdd color to her blonde hair how long will it last?**
A: Hi - semi-permanent color will last up to 4 weeks or longer.  You can try our Hair Makeup (Poser Paste) which is a temporary color that will was out with 1-2 shampoos.  That product is gentle and rests on the hair, so it washes out.

**Q: I'll be dying a maltese, she's pure white, my client is wanting baby pink.  will the pink be too dark?  is there anything i can add to it to soften th**
A: To soften Ex-Girl (pink) you can mix it with our Fader.  You can vary the intensity based on the amount of the two you mix together.

**Q: how much for long hair is needed?**
A: Hi - unfortunately there is no standard answer to this question, it really depends on the amount of hair, length and thickness.  We would say at least 2 tubes to be safe and a 3rd if you have a lot of hair.  The worst part would be to not have enough.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Pink, purple and blue on un-lightened brown hair!
*by K***N on November 6, 2025*

I've used another brand of vivid dye on my brunette hair for many years, and I was pretty happy with it. But when I suddenly could no longer order it, I was forced to find a new brand, which stressed me out! I found this brand and after poring over reviews, I decided to risk it and pulled the pin. The shipping took weeks for two of the three colors, which was frustrating. Once they all arrived, I set to dyeing the next day. My hair is medium brown and does not get bleached, lightened, blow dried.. nothing. Just plain, brown, pin straight hair. I have always used color depositing dyes in bright colors over my dark hair, which I fully EXPECT to not give the same result as they would on light colored or bleached hair. Bleaching is simply not an option I choose to expose my hair to despite my love for colored hair! The first thing I noted when opening these dye tubes is that they smell fabulous. Not a chemical smell, not a salon smell, just yummy. I did my usual sectioning into three parts, blue on the bottom, then a layer of purple in the middle, and pink on top. I like having no distinct root line, so I use my finger tips and sort of do a fine, graduated fade into the color over a few inches away from the roots, so my roots are my natural color and the pink dye gradually fades in over the first few inches down. The color was easy to apply and I used about a half tube of each on my hip length hair. I left it on for an hour or two until I was ready to shower. The dye did not stain my white sink or my tile shower, and it was easy enough to clean off my skin and nails. Seeing all the dyed water going down the drain is nerve wracking, not knowing if any color will be left in my hair once I'm done. But I rinsed well, wrapped my wet hair in a towel and went to bed with another towel over my pillow. The next morning, I had only a tiny bit of colors on my hair wrap towel, and none on the towel covering my pillow. The color on my hair once or dried was fun and beautiful. I only wash it with shampoo once or twice a week, and do my best to baby it. It does continue to bleed color when I shampoo it, but it doesn't bleed color at all anywhere else, like on my clothes or pillow. The color has lasted for about a month so far and still looks really nice. The blue tends to fade into the purple, so the pink and purple are the most noticeable, but you can still see all three colors depending on how I style my hair. I'm pretty happy with this dye considering that it offers the colors I want, it's easy to find and order, the reasonably decent price, and the staying power of the dye. I think I'll be using this as my new go-to color from now on, although I'll definitely need to order it well before I need to restock since it took a full month for some of the tubes to be shipped/delivered. Photo attached shows my natural brown color at the roots, and video shows the three colors after two weeks and two washes.

### ⭐⭐⭐⭐⭐ best pink hair dye ever
*by A***R on January 5, 2026*

best pink hair dye ive ever used, ive tried multiple brands pinks and same results each time, it would wash out and fade very fast and a very ugly orangey pink color, not only does this one last it BARELY fades , i redo my roots before i redo my hair dye, the color is very vibrant and when it does start fading ( which it barely does ) its the cute purple undertone of pink not the ugly orange one, people say to wash dyed hair in cold water to keep the color, but with this you definitely dont need to i know i dont, would definitely like to try the brands lighter pink

### ⭐⭐⭐⭐⭐ Fun and easy color!
*by K***O on October 24, 2025*

I am very happy with the outcome from this product! Disclaimer: I did not follow the product recommendations, and bought it twice so I could do two applications. Application: I purchased this hair color in Stoned Pony for an easy first-time home hair color experience. The product was a thick conditioning cream that was easy to apply. I just sectioned my hair, put on gloves, squeezed some product out and worked it into my dried hair, then waited. There was no dripping or mess. After rinsing out the conditioner, there were no stains or marks left in the shower or on the towel. Color: This product is recommended for pre-lightened or very light hair, and is not recommended for even medium-light hair. As noted above, I did not follow the recommendation to lighten or pre-bleach my hair. My natural color is an ashy blonde, and has been highlighted and toned many times. I knew the color transfer would not be perfect, but I was hopeful! The color transfered to any pre-lightened hair, and cooled down the tone of the rest of my hair. The first application, I left the product on for about 40 minutes, and got a faint smoky lavender tone especially on prior highlighted areas. The second application was left on for 1.5 hours, and I got a more vibrant purple on those highlighted areas and a darker ash blonde on the rest of my hair. I had gotten highlights about 3 months previously, and I have an increasing amount of grey coming in. This product gave enough color to feel fun and enjoyable without feeling overwhelming or off-putting. The formula is conditioning and restorative, and there were no issues with chemical mixing or hair damage. I may update later about color longevity and fade. Overall, I really am enjoying the look and color, despite it not being recommended for my hair color. If you're on the fence, just go for it!

## Frequently Bought Together

- Good Dye Young Semi-Permanent Hair Color, Vegan and Cruelty-Free Blue Hair Dye, Last up to 24 Washes, Non-Damaging Conditioning Hair Color (5FL OZ, Blue Ruin)
- Good Dye Young Hair Lightener Kit with Dust Free Powder Lightener and 25 Volume Developer - Moisturizing Bleaching Kit - Vegan Hair Bleach (4 oz.)
- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-01-23*