--- product_id: 153012832 title: "Machine, Platform, Crowd: Harnessing Our Digital Future" price: "NZ$62" currency: NZD in_stock: true reviews_count: 9 url: https://www.desertcart.nz/products/153012832-machine-platform-crowd-harnessing-our-digital-future store_origin: NZ region: New Zealand --- # Machine, Platform, Crowd: Harnessing Our Digital Future **Price:** NZ$62 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Machine, Platform, Crowd: Harnessing Our Digital Future - **How much does it cost?** NZ$62 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/153012832-machine-platform-crowd-harnessing-our-digital-future) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description desertcart.com: Machine, Platform, Crowd: Harnessing Our Digital Future: 9780393356069: McAfee, Andrew, Brynjolfsson, Erik: Books Review: It does an excellent job of analyzing the forces that are digitally transforming ... - Machine, Platform, Crowd is a must read book. It does an excellent job of analyzing the forces that are digitally transforming our world and providing a playbook for how to thrive in this new world order. As the title suggests, the book looks at three mega trends. First, the growing capabilities and scope of machines, examples include robots, Internet of Things devices and automation. Second, the growing role of platforms rather than just products. Finally, the power and emergence of the crowd – from open source software projects to social media inspired movements and global communities. Given my background in technology and communications I found the second part of the book - Product and Platform - to be fascinating. A vast number of industries and organizations have been, and will be, impacted by the rise of platforms and the authors provide several well researched case studies. One of the areas that the authors focused on is the media industry including newspapers and music. To provide a model for understanding the changes that are happening the authors introduce the framework of ‘Free, Perfect and Instant’ and explain how the combination of the three accelerate change. As the authors note, some platforms are created by companies (Airbnb, Craigslist, etc.) while others are created by a collection of organizations such as the Internet and the world wide web. While each of the three trends is powerful and unique in and of itself, by analyzing the three trends together the authors provide a unique and compelling perspective on how to not just survive but to thrive in the new digital world. It is very readable and filled with lots of case studies. Highly recommended for anyone trying to understand our hyperconnected, digital world. Review: Good book, but very dated - Good book, but very dated, Written in 2017, many of the mentioned companies are no longer around. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #251,777 in Books ( See Top 100 in Books ) #114 in Strategic Business Planning #155 in Social Aspects of Technology #351 in Systems & Planning | | Customer Reviews | 4.4 4.4 out of 5 stars (1,158) | | Dimensions | 5.5 x 1.1 x 8.3 inches | | Edition | Reprint | | ISBN-10 | 039335606X | | ISBN-13 | 978-0393356069 | | Item Weight | 2.31 pounds | | Language | English | | Print length | 416 pages | | Publication date | September 11, 2018 | | Publisher | W. W. Norton & Company | ## Images ![Machine, Platform, Crowd: Harnessing Our Digital Future - Image 1](https://m.media-amazon.com/images/I/71yP5NBPqqL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ It does an excellent job of analyzing the forces that are digitally transforming ... *by R***N on August 4, 2017* Machine, Platform, Crowd is a must read book. It does an excellent job of analyzing the forces that are digitally transforming our world and providing a playbook for how to thrive in this new world order. As the title suggests, the book looks at three mega trends. First, the growing capabilities and scope of machines, examples include robots, Internet of Things devices and automation. Second, the growing role of platforms rather than just products. Finally, the power and emergence of the crowd – from open source software projects to social media inspired movements and global communities. Given my background in technology and communications I found the second part of the book - Product and Platform - to be fascinating. A vast number of industries and organizations have been, and will be, impacted by the rise of platforms and the authors provide several well researched case studies. One of the areas that the authors focused on is the media industry including newspapers and music. To provide a model for understanding the changes that are happening the authors introduce the framework of ‘Free, Perfect and Instant’ and explain how the combination of the three accelerate change. As the authors note, some platforms are created by companies (Airbnb, Craigslist, etc.) while others are created by a collection of organizations such as the Internet and the world wide web. While each of the three trends is powerful and unique in and of itself, by analyzing the three trends together the authors provide a unique and compelling perspective on how to not just survive but to thrive in the new digital world. It is very readable and filled with lots of case studies. Highly recommended for anyone trying to understand our hyperconnected, digital world. ### ⭐⭐⭐⭐ Good book, but very dated *by P***R on March 5, 2025* Good book, but very dated, Written in 2017, many of the mentioned companies are no longer around. ### ⭐⭐⭐⭐⭐ Excellent Primer on the tools & components of the modern econonmy *by M***T on December 24, 2020* Even years after its publication this is still a relevant, excellent primer about Today's modern economy. The authors provide an educational narritive of tools used, trends driving change and finally components that make up Today's economy. The book roughly divides into 3 sections. The First covers the emerging tools (i.e. artificial intelligence, robotics, 3d printing, etc). The second explores the trends using the tools (e.g. platforms, crowd, decentralization, etc). The third covers the components of the economy (e.g. markets, firms). In short there is alot to digest in this book as the authors put the pieces together that make up the 2nd machine age. The first section is a slower read to digest the concepts behind each tool but necessary to understand the paradigm shift each tool brings and the body of knowledge that drives them. The second section becomes more focused , more interesting discussing the trends that harness the 2nd machine age tools. The third section was the most enjoyable brining it all together into the "so what" conclusions of the authors (and the personal ones that you will form). If you are looking for a place to start, a primer to learn about technology and modern economy this is a good place to start. Is there anything missing? The authors focus more on the upside and much less on the downside (i.e. the "governance" and "risk management" of these advances). To be fair the authors don't completely ignore the negatives but they also don't give equal coverge to them either. The negatives ultimately have economic costs either in loss or in managing, reducing or eliminating loss. Managing the dimensions of risk are significant (e.g. operational, reputational, legal, credit, market and so on) As the authors state the modern economy is incresingly becoming more complex, moving faster and requires greater agility to respond as these tools and trends become more prevalent. That also applies no less to managing and balancing the risk with the reward of these advances, something to think about as you read the last section. Something FAGMA and other companies are increasingly devoting more resources to as their business models are being challenged for the negative impacts perceived or caused. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.nz/products/153012832-machine-platform-crowd-harnessing-our-digital-future](https://www.desertcart.nz/products/153012832-machine-platform-crowd-harnessing-our-digital-future) --- *Product available on Desertcart New Zealand* *Store origin: NZ* *Last updated: 2026-05-27*