---
product_id: 157507972
title: "Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)"
brand: "maidenform"
price: "$126"
currency: NZD
in_stock: true
reviews_count: 13
category: "Maidenform"
url: https://www.desertcart.nz/products/157507972-womens-pure-genius-racerback-bra-full-coverage-bra-pack-1
store_origin: NZ
region: New Zealand
---

# SmartZone cups for targeted shaping Hidden front hook-and-eye closure 76% Nylon/24% Elastane silky fabric Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)

**Brand:** maidenform
**Price:** $126
**Availability:** ✅ In Stock

## Summary

> 👗 Elevate your essentials with Pure Genius—where comfort meets chic innovation!

## Quick Answers

- **What is this?** Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) by maidenform
- **How much does it cost?** $126 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/157507972-womens-pure-genius-racerback-bra-full-coverage-bra-pack-1)

## Best For

- maidenform enthusiasts

## Why This Product

- Trusted maidenform brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless On & Off:** Hidden front closure means no more awkward back fumbling—get dressed in seconds and step out with ease.
- • **Versatile & Low-Maintenance:** Machine washable and designed for everyday wear, this bra is your go-to for both workdays and weekends.
- • **SmartZone Shaping Technology:** Lightly lined cups sculpt and support exactly where you need it for a flawless silhouette under any outfit.
- • **All-Day Comfort Meets Sleek Support:** Silky-smooth nylon blend fabric keeps you feeling fresh and confident from AM to PM.
- • **Flawless Fit with Racerback Elegance:** Floral lace racerback design ensures straps stay put while adding a touch of feminine sophistication.

## Overview

The Maidenform Women's Pure Genius Racerback Bra combines a high-quality nylon-elastane blend with SmartZone cups and a stylish floral lace racerback for superior support and shaping. Featuring a hidden front closure and adjustable straps, this full coverage bra offers easy wearability and a flawless fit. Machine washable and designed for everyday versatility, it’s a top-rated choice for millennial professionals seeking both comfort and elegance.

## Description

Extending the full coverage category with our new pure genius t-back with/lace. This new addition is fun and sporty, yet sexy and soft. With its built in sling for ultimate support and added coverage it is versatile for a variety of wardrobe options.

Review: Best bras ever - Had these for years. They’re the best bras ever. Front closure only and razerback means straps never move
Review: Best racerback for modest cup sizes - I have always had issues with regular bras with straps always falling off my shoulders. This bra is a perfect fit in terms of cup shape and size (I am a rather modest B and this shape size is very complementary) and the racerback straps on the back are both elegant and comfortable - something many other racerback bras lack. This model was available in UK shops some years ago in black and white, but my pairs are getting quite worn now, so I am very happy to see this model is available again and in more colour options.

## Features

- QUALITY FABRIC – Maidenform One Fab Fit racerback T-shirt bra is crafted from a silky-smooth nylon blend. (Cups: 76% Nylon/24% Elastane; Lace: 90% Nylon/10% Elastane)
- EXTRA COVERAGE – This laced-trimmed T-shirt bra features extra coverage for all the support you’ll need.
- RACERBACK – Maidenform One Fab Fit T-shirt bra is designed with a gorgeous floral lace racerback for added support. Flattering side wings help smooth you.
- SMARTZONE CUPS – Maidenform SmartZone cups give you fabulous shaping where you need it. The lightly lined design gives you the perfect amount of support.
- FRONT CLOSURE – Easy on-and-off, this racerback T-shirt bra features a hidden front hook-and-eye closure..ADJUSTABLE STRAPS – This full coverage T-shirt bra offers soft adjustable straps for the perfect fit..MACHINE WASH – Easy cleaning, simply toss this women’s racerback T-shirt bra in the washing machine for a quick refresh.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B00GYTLVCM |
| Best Sellers Rank | 141,936 in Fashion ( See Top 100 in Fashion ) 1,142 in Women's Everyday Bras |
| Customer reviews | 4.2 4.2 out of 5 stars (23,724) |
| Date First Available  | 8 Aug. 2005 |
| Department  | Women's |
| Item model number  | 07112 |
| Manufacturer  | Maidenform |
| Product Dimensions  | 33.02 x 20.32 x 2.54 cm; 199.58 g |
| Release date  | 10 Nov. 2013 |

## Images

![Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/71Z5N-7gkNL.jpg)

## Questions & Answers

**Q: Is this bra padded?**
A: Yes, lightly (and I think perfectly). I also bought the "Maidenform Lilyette by Bali Women's Elegant Lift and Smooth Front Close T-Back" and it wasn't padded at all, so I returned it.

**Q: Can anyone tell me what is the difference between between just size and size with manufacturer size in bracket as they come up with different prices.**
A: Try demurs better bra and size and price as shown

**Q: Is the manufacturers size larger or smaller I'm wanting a 34d size bra**
A: I would say the band size is accurate but cup size a bit on the small size, but i think if i had gone for the next size up it might have bern a bit big. Think i might need a half size!

**Q: Is this bra front fastening**
A: Yes it is front fastening, the catch is very small but once closed it's very secure. The racer back is pretty lace and very comfortable, this style means no slipping shoulder straps which is bliss.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best bras ever
*by A***R on 16 May 2025*

Had these for years. They’re the best bras ever. Front closure only and razerback means straps never move

### ⭐⭐⭐⭐⭐ Best racerback for modest cup sizes
*by M***A on 2 September 2019*

I have always had issues with regular bras with straps always falling off my shoulders. This bra is a perfect fit in terms of cup shape and size (I am a rather modest B and this shape size is very complementary) and the racerback straps on the back are both elegant and comfortable - something many other racerback bras lack. This model was available in UK shops some years ago in black and white, but my pairs are getting quite worn now, so I am very happy to see this model is available again and in more colour options.

### ⭐⭐⭐⭐ fairly tight fit though not enough to send back
*by H***D on 12 May 2021*

I was not happy that this bra arrived with dirty marks on it. I finally decided I would wash it rather than return it so I hope the marks will come off. I was very glad to find this as I have purchased similar ones in the US but find front opening bras difficult to obtain in the UK. Not sure why as they make much more sense!

## Frequently Bought Together

- Maidenform Women's One Fab Fit Everyday Full Coverage Racerback Bra
- Maidenform Women's Comfort Devotion Full Coverage Underwire T-Shirt Bra
- Maidenform Women's Comfort Devotion Your Lift Underwire Bra Convertible Straps

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-01-25*