AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring

First off yes, you do need to purchase developer separately. It states very clearly in large enough size print that developer is needed and not included. That being said this is an excellent product. I was looking for a brown with some plum color. My hair is dark brown with red and blond highlights and some grays. While my initial intent didn't concern the gray I was happy in the end with the fact that my grays were covered. My hair looks fantastic. It looks dark brown in certain lighting but in florescent and outside lighting it looks plum brown which was the point. I'm happy with my purchase and this is the dye I will be buying from now on.

I love this brand, and that’s comin from a curly girl (2b-3a), but oh my gosh, it comes out DARK. I got 3NN and I was just wanting a dark brown but it’s basically black. At least it looks alright lol, but I would definitely do half the time instead of full.

As the title states; this is a great light ash blonde and covers up my silver (not grey, grey is dull mine shines like silver). It doesn't have a strong odor. I've been purchasing this brand for several years and have colored my dirty blonde for 30+ years after getting tired of the sun bleach blonde it gets every summer. I know color, basically they're all the basic same ingredients then companies add there own extras such as biotin etc. This brand keeps my hair in great condition, doesn't cause breakage or overly dry hair. That being said, I also don't do my ends every time, over process etc., and I regularly condition my hair. I also maintain the color. People complain about the color fading, unfortunately colored hair no matter the color requires maintenance, its just a fact and no fault of this brand. If you want to color your hair for whatever reason; it WILL require maintenance. If you don't want the hassle don't color it! People need to have realistic expectations and understand hair color is not a one and done. Everything, everyday life affects the outcome of how long your color will last and the shade outcome. This particular shade will eventually lose its a ash color turning a bit more golden/beige blonde due to washing my hair being out in the sun etc. even using a sulfate free shampoo so I, as anyone should maintain the beautiful color with a toner for maintaining that ash blonde color. Also, be aware not only do you have to do regular maintenance you also have to be aware: 1. Everyone's hair is different (same molecular structure) but different everyday factors, past treatments, environmental and personal care as well as texture. As such, 2. Not everyone will get the exact shade "as seen" in the pictures. Dark hair vs. a lighter hair to start out with and your processing now and prior, computer screens displaying colors slightly different etc. Don't expect your results to be exactly the same, especially if you're not familiar with this shade and/or color processing. So, yes I highly recommend this brand, especially if you have older, grey or silver cover up needs! Just be realistic in your particular outcome and that colored hair requires maintenance and you will like this hair color brand!

I have been getting my hair done at a salon for over 15 years. I have medium brown hair and when my roots start to grow in, I have a decent amount of gray hairs. Normally every three to four weeks, I go to the salon for a root touch up. Well, the last time I went, I was just not happy with the way my hair looked. So, I tried to lighten my hair a little with a common brand of box dye. The results were terrible, none of the grays were covered and my roots were much lighter than the rest of my hair, it really looked horrible. I waited about 2 to 3 weeks and then purchased this AGEbeautiful dye and a 20 volume developer. I had very little hopes on how my hair would end up! I mixed everything up and did my roots first then the rest of my hair, I waited the amount of time per the instructions, and then rinsed everything out. I could not believe the results! It was AMAZING. My hair was all one color and ALL of grays were completely covered! Not only did it look great, it literally looks like I sat in the salon for hours, and my hair looks silky and vibrant! The color is beautiful. I plan to use this to touch up my roots going forward and skip the salon unless I need a haircut. Trust me, purchase this and the 20 volume, you will not be dissapointed, it is not cheap box dye, it is definitely salon grade formula and it was the best decision I made. I will be a customer for life!

My natural color is a very, very light strawberry/reddish blonde, often mistaken for blonde or red, depending on lighting. I've been coloring for a couple of years. Based on my roots, I think I'm starting to grey. Blue eyes, cool fair skin, some freckles. The following are different shades that I've tried and my experience. 7RC - This is where my journey began. After an unfortunate temporary blue color that wasn't fully washing out, and an even more unfortunate interaction with Nice n Easy red, I was advised to use Schwarzkopf bond enforcing color remover, followed by a good quality level 7 red. This was quite pretty and true to the box on day one. Being new to red hair color, I took a hot shower on day two or three and my hair faded to orange. It was the first time I colored after using the color remover, so I hadn't built up a good base red, that might account for the dramatic change. I used 7RC for a few months and the color became darker and more saturated, a little better on the fading front (with a lot of care), but I always felt like a clown, it was just too red, too vibrant. 6RC - So I started mixing 7RC and 6RC 50/50 and that toned down the clown red, but it still was too vibrant. So then I did strictly 6RC for a year or more. It always came out crazy dark, like mahogany, reddish dark brown, but I could wash using normal temperature water and it would gradually fade to the prettiest copper. This was the color where I got compliments almost daily, whether it was dark or faded. Eventually I grew tiredof the dark and wanted to achieve that pretty copper on day one, not three weeks in 😄 8RC - So I used the color remover on my 6RC hair and used 8 RC color for a few months. It was coppery, it looked more natural and closer to the color on the box. It just wasn't very flattering on my cool, fair skin that flushes red easily. Much like my natural color, it also looked very different depending on lighting, and could look too vibrant at times. 7NRG - Around this time I saw the neutral reds for the first time. I thought this might be more flattering with my cool skin and eyes. It came out crazy dark, darker than 6RC, which comes out crazy dark. My hair looked dark brown. I had to be in the sun to show red, and it is much more resistant to fadng than the RC colors, though it has faded a bit, I still don't like how dark red/blackish brown the lengths are. I also don't love the condition my hair is in. Because of how much red fades, you have to recolor the lengths every month too. My wavy curls are now just sad waves, my once thick healthy hair feels dry and thin. Ive been using K18 a few times a month and heavily moisturizing products, and occasionally a bit of protein. I don't use the hair dryer too often. Now, I am aging, and I do have health conditions and medications that couldbe a factor, but I think that permanent color every month (my hair grows fast) may be adding to my problems. Currently trying to figure out where to go from here. I'm experimenting with Keracolor Clenditioner in Autumn, not sure it's sticking to my roots though... I have been very happy with Age Beautiful coverage. Reds are difficult and require a ton of upkeep, it's a known problem. 😕

Okay so I am not a cosmetologist. I am not a chemist. I am not an artist. Nor am I anything close to patient. Boxed dye and I have had a long hate/hate relationship and boy am I glad that when I got a wild hair up my you know what before my birthday a few weeks ago and decided to take my hair by the roots (literally) and go wild (mid-life crisis maybe?) at home I picked Age Beautiful! In 3 short weeks I have taken my hair on a trip around the color wheel from dark blonde to light golden blonde with an attempt at ash blonde highlights (may I please get a Never Again!) to level 9 platinum blonde - where I got a glimpse of what the future could hold in 50 years if I didn’t pull my self back together, get some moxie and correct my mess with some gusto!!! Saving grace as I refuse to age gracefully? The hair color I chose is actually formulated to protect, preserve and strengthen hair despite the best efforts of home color artists like me who seem intent on sending it by the fistful down the drain, in a tangled mess of frazzled broken strands, despite their sleepless nights, endless internet searches, Reddit and Quora quests for knowledge, endless hours of “how to” videos, and somehow wading through all the mixed and often contradictory info and advice out there from professionals and home colorists doing their best to herd us like cats (because cats go wherever they please, thank you very much) toward a professional if we desire drastic change and don’t know what the hell we’re doing! I am pleased to say, however, that with some potential peril, major disasters were neutralized and major sanity was reached in the end. And while my now slightly darker, slightly more golden, and a bit more intensely colored locks are headed to the salon for a fabulous new cut after our ride on my crazy train, all in all, we’re not too much worse for wear! A few weeks of therapy, with intensive bonding, conditioning, love and TLC (yes for the hair, people!) and my tresses and I will be as good as we’ve ever been! A sincere thank you to the pros at Age Beautiful who offered their sage, straight forward and strategic advice. They also knew after I reached out the third time to tell me to get my butt to the salon and stop my weird science! So that’s what I’m doing! I am so grateful for these products designed to protect my hair and enhance it when the dance is done. And I have only the highest respect and gratitude to the professionals who valued me enough as a consumer to respond and help. In my humble opinion, this says First Class company taking care of all of us they impact from Amateur to Zohan, er Zotos (aka Master in Greek)…. My play on A-Z … lol! So today I am a happy home colorista with hair remaining to be styled and a fun story on the crazy train around the color wheel to tell, and lots of new reasons to feel blessed and grateful. Funny… never had the same feeling recovering from the damned stuff in the box with the Saran Wrap gloves. So best wishes to my fellow self coloring practitioners. May our hair stay strong and benefit as we boldly age beautifully!!

I recently purchased the AGE beautiful Liqui-Crème Hair Color in black, and I have to say I am very impressed with the results. As someone who has been coloring my hair for years, I’ve tried a wide variety of products, and this one definitely stands out in terms of coverage and ease of use. The texture of the formula is smooth and easy to apply, and it spreads evenly through the hair without dripping or creating a mess. I left it on for about 30 minutes, and it covered every single gray strand perfectly. The color turned out rich, deep, and natural-looking. Exactly the shade of black I wanted. Another big plus is that it didn’t stain my skin much. I had very minimal marks around the hairline, which washed off easily. The hair felt soft and shiny afterward, not dry or damaged, which is something I really appreciate in a permanent hair color. The only downside is that it doesn’t come with a developer (peroxide), which I didn’t realize at first. You have to purchase that separately, so keep that in mind when ordering. Other than that, it’s an excellent, salon-quality product that delivers professional results at home. Highly recommended!

I love this AGE Beautiful color. Color is easy to mix and apply in the instructions to do so very clear. Color is vibrant and true to description. Smell is minimal. And my hair feels soft after application.