Virtue Recovery Sulphate-Free Shampoo with Keratin & Baobab Seed Oil | Gently Cleanses & Repairs Damaged Hair | Colour Safe | 240 ml

This shampoo is amazing. Makes my hair so much better, smoother and looking healthier

Loved this at first ! It really does make split ends better ! After a while my hair looked dull , so I haven't reused it ! But it definitely helped untill it grew out enough to get cut ! Thought it was over priced though

This is the BEST shampoo I have ever used. My hair feels so soft and clean after every use. The scent is great. It is a thick consistency but it lathers up very nice. A little goes a long way. My hair is shinier and healthier. I have used this shampoo for around a year.

Really did not suit my hair (which is dry, frizzy and highlighted,but which I can normally get straight and smooth with GHD straightener). I used the Virtue shampoo and conditioner and it made my hair completely unmanageable and straw-like; even the straightener couldn't help. Tried it twice then gave up

Price point is steep but makes my hair very soft

This is a superior shampoo and I love how it makes my hair feel; soft and nourished. Will definitely purchase again.

I have medium-to-thick, bleached, and compromised hair, and this shampoo truly made a difference. The texture is creamy, it doesn’t dry out the scalp, and after rinsing, my hair feels softer, stronger, and visibly healthier. It’s not just surface-level shine — it feels like it’s actually restoring the hair from within. I love that it’s free from harsh sulfates and contains Alpha Keratin 60ku, a patented protein that seems to genuinely help repair damage. I use it on days when I’m not applying K18, and paired with the Virtue Recovery Mask, the results are amazing. If you have color-treated, dry, or damaged hair — this is worth the investment. Pricey, yes, but 100% worth it for the results