---
product_id: 17597834
title: "London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 262, Blackest Black, 0.01oz"
brand: "rimmel"
price: "$13"
currency: NZD
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.nz/products/17597834-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing
store_origin: NZ
region: New Zealand
---

# 10h long-lasting wear 100% waterproof formula Built-in smudger & sharpener London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 262, Blackest Black, 0.01oz

**Brand:** rimmel
**Price:** $13
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Define your day, slay your night with London’s ultimate waterproof eye definer!

## Quick Answers

- **What is this?** London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 262, Blackest Black, 0.01oz by rimmel
- **How much does it cost?** $13 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/17597834-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Glam:** Twist-up design means no sharpening hassles—always ready for your next bold move.
- • **All-Day Confidence:** Up to 10 hours of smudge-proof, waterproof intensity that keeps you flawless from dawn to dusk.
- • **Iconic London Look:** Highly pigmented Blackest Black shade delivers that unmistakable, head-turning eye definition.
- • **Rave-Worthy Durability:** Trusted by thousands with 4.5-star reviews and proven to last even through watery eyes and long nights.
- • **Precision Meets Versatility:** Glide on sharp, high-definition lines or effortlessly blend for sultry, smoky eyes with the built-in smudger.

## Overview

Rimmel London Exaggerate Waterproof Eye Definer is a highly pigmented, long-wearing eyeliner featuring a built-in smudger and sharpener. Its waterproof formula delivers up to 10 hours of intense, smudge-proof wear in the bold Blackest Black shade, perfect for creating precise or blended eye looks. Loved by thousands for its durability and ease of use, this twist-up pencil is a must-have for professional millennials seeking effortless, all-day eye definition.

## Description

Want the London look? Rimmel London brings you glide-on full-color definition with the Exaggerate Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that's perfect for creating smoldering and sexy eyeliner looks whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula of this eye pencil is waterproof and highly pigmented for a look that lasts. The Exaggerate Eye Definer eyeliner is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look.

Review: My favorite eyeliner! - I absolutely love this eyeliner! This shade, EARL GRAY, is my go-to and I use it 9 out of 10 times. It’s the perfect pigment for me as I rarely wear black eye makeup but this is dark enough to give me enough definition and the texture glides on easily without snagging/pulling the delicate skin around my eyes. I love that it is a twist turn and that I don’t have to sharpen/shave the pencil down for more product. The color stays on for quite some time, all day for me, but if I’m going out in the evening I definitely need to reapply for a fresh look. I don’t use any kind of primer or setting spray so I’m sure it would last longer for those who do. At the end of my day it’s very easy to wipe this off and doesn’t give me raccoon eyes in the morning if I accidentally sleep with it on. Great quality and value for low maintenance, low cost, eye color!
Review: Stays on for 3 days!! - Really is water proof I have watery eyes and this works amazing I even tested it and it lasted for over 3 days. Is slowly will die down and it's color but it does stay on. Very easy to apply no smudging no broken tips. It looks great. Definitely will be getting more

## Features

- Built-in smudger and sharpener.
- Intensely pigmented shades.
- High-precision lines and subtle blending.
- Highly pigmented, waterproof eyeliner formula.
- Up to 10 hours of long-lasting wear.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B00LWKJWB0 |
| Best Sellers Rank | #1,724 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #23 in Eye Liners |
| Customer Reviews | 4.5 4.5 out of 5 stars (22,153) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 3607347887089 |
| Manufacturer  | Coty Beauty |
| Product Dimensions  | 0.33 x 0.33 x 5.39 inches; 0.18 ounces |

## Product Details

- **Brand:** Rimmel
- **Color:** Blackest Black
- **Item Form:** Pencil
- **Number of Items:** 1
- **Product Benefits:** Waterproof

## Images

![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 262, Blackest Black, 0.01oz - Image 1](https://m.media-amazon.com/images/I/51EcM7nCYML.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What's the difference between Blackest Black and Noir color?**
A: I’ve worn both Noir and blackest black for 6  years. I prefer blackest black over noir because it’s darker then noir. It’s as black as liquid black eyeliner.  It stays on for 16 hours or longer.

**Q: Cruelty free?**
A: Hi there! Rimmel does not perform, nor do we ever commission any third parties on our behalf to perform testing of our products or ingredients on animals. We love & respect our furry friends. We hope this helps!

**Q: Why are these not in tamper prof packaging?  Not acceptable**
A: Mine was not in a blister package, it came in a plastic bag. Concerned about safety.

**Q: Does richest brown and blackest black come as a set??**
A: Hi there! Thank you for your question. Yes, these two shades will come together as a set. If you have any other questions, please reach out to our team. You can give us a call at 1-800-953-5080, and we'll be happy to help.

## Customer Reviews

### ⭐⭐⭐⭐⭐ My favorite eyeliner!
*by B***X on December 19, 2025*

I absolutely love this eyeliner! This shade, EARL GRAY, is my go-to and I use it 9 out of 10 times. It’s the perfect pigment for me as I rarely wear black eye makeup but this is dark enough to give me enough definition and the texture glides on easily without snagging/pulling the delicate skin around my eyes. I love that it is a twist turn and that I don’t have to sharpen/shave the pencil down for more product. The color stays on for quite some time, all day for me, but if I’m going out in the evening I definitely need to reapply for a fresh look. I don’t use any kind of primer or setting spray so I’m sure it would last longer for those who do. At the end of my day it’s very easy to wipe this off and doesn’t give me raccoon eyes in the morning if I accidentally sleep with it on. Great quality and value for low maintenance, low cost, eye color!

### ⭐⭐⭐⭐⭐ Stays on for 3 days!!
*by S***A on January 5, 2026*

Really is water proof I have watery eyes and this works amazing I even tested it and it lasted for over 3 days. Is slowly will die down and it's color but it does stay on. Very easy to apply no smudging no broken tips. It looks great. Definitely will be getting more

### ⭐⭐⭐⭐⭐ A wonderful eyeliner!
*by A***S on February 4, 2026*

I love it easy application and stays on!

## Frequently Bought Together

- Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 262, Blackest Black, 0.01oz
- essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
- Revlon ColorStay Pencil Eyeliner with Built-in Sharpener, Waterproof, Smudgeproof, Longwearing Eye Makeup with Ultra-Fine Tip, 201 Black, 0.01 oz

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-18*