---
product_id: 1767843
title: "APE: Author, Publisher, Entrepreneur-How to Publish a Book Paperback – December 10, 2012"
brand: "guy kawasakishawn welch"
price: "$96"
currency: NZD
in_stock: true
reviews_count: 7
url: https://www.desertcart.nz/products/1767843-ape-author-publisher-entrepreneur-how-to-publish-a-book-paperback
store_origin: NZ
region: New Zealand
---

# APE: Author, Publisher, Entrepreneur-How to Publish a Book Paperback – December 10, 2012

**Brand:** guy kawasakishawn welch
**Price:** $96
**Availability:** ✅ In Stock

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- **What is this?** APE: Author, Publisher, Entrepreneur-How to Publish a Book Paperback – December 10, 2012 by guy kawasakishawn welch
- **How much does it cost?** $96 with free shipping
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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    I'm an Ape'r Now
  

*by D***E on Reviewed in the United States on April 10, 2013*

APEAuthor ~ Publisher ~ EntrepreneurGuy KawasakiShawn WelchGuy Kawasaki has written several bestsellers, Enchantment, What the Plus, The Art of the Start.Shawn Welch also has written three books but in his genre. I haven't a clue what they are about, way too technical for me.As a member of the ape Community on Google+  and since I've written my own first book.ONE TWO ONE TWOa  g  h  o  s  t  s  t  o  r  yDestined to be on every book shelf in N. American and Britain.What the heck, S. America, Australia,Europe and the Orient. Did I mention Africa?Amazon, Kindle, Barnes and Noble, where ever.On every Kindle ever sold.In every Library around the world!I even want it reviewed on Amazonas many times as ape is.Oh! Did I mention I am self-publishing.Hey!I'm sixty-three,I can't wait for a traditional publisherto tell me I have a best seller on my hands.Times: "they-are-a-wasting."Big deal, if it makes money.That's not my motive.All I want is a book.A book to hold in my hands.or a Kindle if I had one.A story someone might like to read.And really enjoy.Which of course they will.I just had too get this book.Everyone was raving about it.ape this, ape that,Guy this, Shawn that.Everyone "goo goo gaa gaaing" about them.Especially Guy.I'm jealous!ape what a strange name for a book, I thought.So, I typed ape, in the Amazon search boxand searched their books for ape.There it was...and there it was a lot cheaper on Kindle.Almost 1/2 price.If I had a Kindle I would have used that,because there it was, in black and whitea lot cheaper.Kindle the future of books.What? A gorilla tearing up the city.Is that a man in a costumefrom one of those old Japanese films.Is that the Empire State Building in his hands.I had to have it. I ordered it.It came, I read, I will conquer.THE REVIEWThe first chapter:Question? Should you write a book?Answer:  Umm...too late, I've already written the book. I mentioned it earlier. Remember?ONE TWO ONE TWO.a  g h o s t  s t o r yTalking about putting the horse before the cart. But for someone just beginning.  He tells it like it is and then asks, man to man like,Will your book add value to people's lives?I had to ponder that question.Yes, I said.  My book will.He also asks, is my heart into it?Of course.  I've been up for months,working late into the night, many a night.Hardly sleeping.No pay, rarely showering, hardly eating.Shunning friends.Yes, is my answer my heart is into it.He lists two bad reasons for writing a book,You listen to others,They are saying you've got a story there, young man.and money, bad, the root of all evil.I don't want any of it.Are You Kidding, Dog?Works for me, I don't listen to anyone, and moneynever had it, so I won't miss it.Would be nice, to have a hit, best seller.Now that's what I want.I'm "shooting for the stars."I believe in myself.They go on to talk about Traditional Publishing which isn't new to anyone.  We all know how long it takes to get from idea-editor-publisher-to you.  Too long.We all know they fleece the crap out of you. So, nothing new there.  There used to be a stigma about self-publishing but no more.  To be published by an established publisher would be great, but it rarely happens and I'm not waiting.  I hope you aren't either.Many a good book "never" got published just for this reason alone.  If a publisher doesn't like your work, it's filed into bin 13, the garbage.  More likely it sits on the corner of his desk awaiting him to read it.  Months could go by.  Like I said, I don't have time.I have other stories I want to tell.They explain the advantages and disadvantages of self publishing.  The escalating rise in Ebook sales.Tools to use. Right down to what type of computer you should be using, a MacBook Air.  Not cheap.ape starts off with, "How to write your book."  Like I said.  Too late.Remember:  ONE TWO ONE TWOBut for others.  Articulately explained, along with financing, money you'll make, editing and how to avoid that self published look. Interior and cover design with lots and lots of tips.ape also explains in depth, how it all works: online ebooks, direct sales, marketing, print-on-demand and how to sell your book, direct sales, converting files, the tools needed, testing, How to set up Pay Pal, using Smashwords, Createspace etc., uploading, pricing, audio and foreign languages, legal issues, using Amazon and other sites, building your brand name, choosing a platform, profiling and sharing on social media, blogging, finally getting reviews.This book is jam packed full of useful dynamic information. Using the ape format.  I'm trying to follow, step by step.Unfortunately, I'll be doing all the work myself against ape's principles.  But you "gotta do what you gotta do."Easy to read, you can almost hear Guy talking as you read, and I've never heard his voice.  Strange. Plus it is explained so well, I even understand.  Any ape'rcan too!I highly recommend this book for anyoneself-publishing for the first time or for the one hundred time.  You will learn something that's for sure.  It's an education in itself but then... A Dog's never to old to learn new tricks.I'll be a monkey's uncle, I'm an ape'r.I give it two thumbs up!A great read,Michael Estey

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Awesome!
  

*by W***S on Reviewed in the United States on December 22, 2012*

Over the years, I have read a host of books on publishing, self-publishing, and marketing. Before APE: AUTHOR, PUBLISHER, ENTREPRENEUR--HOW TO PUBLISH A BOOK (simply APE for the remainder of this review), I thought I had a pretty good take on the latest in publishing and marketing.Apparently, I'd only scratched the surface.In this ever-changing world of publishing, APE is about as current and thorough as it gets.APE deals extensively with Amazon, but it covers many other publishing options as well:For ebooks, APE covers Apple, Barnes & Noble, Google Play, and Kobo.For printed books, APE goes over various POD companies, including, of course, Lightening Source. (But information on author-services companies and POD options is available in abundance from many sources.)I was especially impressed with the following topics (I've never seen them in any other book):Financing options such as raising money through crowdfundingCrowsourcing for feedback and copyeditingDo-it-yourself file conversion from Word to various ebook formatsHow to price your bookHow to create audio files and foreign language translationsHow to guerrilla-market your bookHow to make a great profile for social mediaHow to post, comment, and reply on social mediaHow to pitch bloggers and reviewersThese nine items are by no means all the book covers, but for me, they were a major eye-opener.APE is the best-looking, most professional independently published book I have ever seen, not only making a real-life example of everything the book expounds, but raising the bar for all non-fiction books in general. And the editing was superb; I didn't catch a single mistake. (A book on publishing blemished with mistakes would have immediately raised a red flag.) It was as visually appealing as it was easy to read; even the highly technical section on converting a Word document into various ebook formats flowed so smoothly, I didn't have to re-read a single paragraph.Guy Kawasaki has the guts to voice his own opinion. I really respect that. He doesn't hesitate to  say Windows sucks and Apple rules. Oh, and love his sense of humor!At one point, Guy Kawasaki discusses the advantages of ebooks over printed books. One of these advantages, he says, is privacy. He gives the example someone reading on an airplane. With an ebook, people around you can't see what you're reading. Kawasaki says, "Maybe you're an S&M fan so you're reading a book about Microsoft Windows or Fifty Shades of Grey. With ebooks, there's no external cover to reveal your literary tastes. For all people know, you're reading War and Piece..."I highly recommend Guy Kawasaki's book to anyone considering publishing. It's ranked #1 on Amazon for publishing & books. It's funny, easy to read, and chock-a-block with useful and up-to-date information.Guy will tell you the advantages and disadvantages of every option he covers, be it a comparison between traditional publishing and self-publishing, or Hootsuite v Hibari. He also pushes Microsoft Word, believe it or not, saying it is the best software for writing a book. He doesn't even try to sell Pages, though he does mention it as an option for writers on an extreme budget. That's cool coming from a guy who used to work for Apple. I wish he'd taken a bit more time with Scrivener. I didn't get the impression he'd actually tried it before dismissing the program as being too organized for his mind.Guy calls `em as he sees `em. And this is a man (I almost wrote "guy") with a hell of a platform. I read his book carefully, and I'll be using it as a reference from now on, though, as he himself admits, information on indie publishing changes all the time. In a year or so, this book could very well be old news. (Look for APE version updates.)APE is full of practical advice and information I was hearing for the first time. I wish I'd known a tenth of this years ago, before I published my first novel.Whether you've published before or not, APE is an absolute must for any author hoping for success.

### ⭐⭐⭐⭐⭐ 







  
  
    A thorough description (with examples) of how to self-publish a book.
  

*by V***V on Reviewed in Canada on December 11, 2017*

All my life I have been an aspiring author. I published my first book with a traditional author and I paid for all expenses, which did not lead me anywhere. Then, I accepted an offer for my second book from a small publishing house at no cost for me, which also did not lead to world fame and/or any success.Finally, for my third book, I decided to self-publish. I started a blog with the future title of my book and afrer one year (now) I decided to deep dive into the science behind self-publishing.There is a very helpful principle when going into a new field: ask the question “what should I have known before going into xxx”. APE answers exactly this question. Guy and Shawn are successful authors and professionals and I appreciate that they shared their expertise.I will come back and edit my review as soon as I publish my third book (sometime in 2019 I hope) and I will share the results.

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*Last updated: 2026-03-05*