Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition)

Name: Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition)
Brand: Tobias Von Martens
SKU: 17690732
Price: 290.65 NZD
Availability: InStock

Product ID: 17690732

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Description

Kundenwertorientiertes Revenue Management Im Dienstleistungsbereich

Tobias von Martens entwickelt ein Managementmodell für die Kapazitätssteuerung unter Berücksichtigung des Kundenwertes. Dazu systematisiert er Umfeldfaktoren und Entscheidungsoptionen im Rahmen des Revenue Managements und konzipiert Vorgehensmodelle für die erforderlichen Managementaufgaben. Er gibt Entscheidungsempfehlungen und leitet aus Simulationsstudien Implikationen für die praktische Anwendung des Modells ab.

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