---
product_id: 180673672
title: "Simply Color Permanent Hair Dye, 5.0 Medium Brown, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types"
brand: "schwarzkopf"
price: "$49"
currency: NZD
in_stock: true
reviews_count: 7
category: "Schwarzkopf"
url: https://www.desertcart.nz/products/180673672-simply-color-permanent-hair-dye-5-0-medium-brown-long
store_origin: NZ
region: New Zealand
---

# Ammonia & silicone free formula Rich, even root-to-tip color Complete gray coverage Simply Color Permanent Hair Dye, 5.0 Medium Brown, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

**Brand:** schwarzkopf
**Price:** $49
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with color that cares 🌿

## Quick Answers

- **What is this?** Simply Color Permanent Hair Dye, 5.0 Medium Brown, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types by schwarzkopf
- **How much does it cost?** $49 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/180673672-simply-color-permanent-hair-dye-5-0-medium-brown-long)

## Best For

- schwarzkopf enthusiasts

## Why This Product

- Trusted schwarzkopf brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Botanical Care:** Infused with oat milk, soy protein & argan oil for nourished, soft hair without irritation.
- • **Vibrant, Long-Lasting Color:** Experience deep, natural medium brown that stays true and radiant.
- • **All Hair Types, All Textures:** Smooth cream formula delivers flawless results on straight, wavy, curly, or coily hair.
- • **Effortless At-Home Application:** Complete kit with conditioner, gloves & clear instructions for salon-quality results anytime.
- • **Hypoallergenic & Scalp-Friendly:** No ammonia, alcohol, silicone, PPD or PTD—perfect for sensitive scalps and allergy-prone users.

## Overview

Schwarzkopf Simply Color Permanent Hair Dye in 5.0 Medium Brown offers rich, even color with full gray coverage using a dermatologist-tested, ammonia- and silicone-free formula. Enriched with botanical ingredients like oat milk, soy protein, and argan oil, it nourishes hair while delivering long-lasting vibrancy suitable for all hair textures. The easy-to-use at-home kit ensures a gentle, irritation-free experience, making it a top choice for professionals and first-timers alike.

## Description

Rich results with full gray coverage! Schwarzkopf Simply Color is a hair color range designed to bring depth and vibrancy no matter the shade. It delivers long-lasting, even color from root to tip, while helping to blend and cover gray hair. Developed with scalp comfort in mind, this formula has been dermatologist-tested and carefully created without ammonia, alcohol, or silicone. Instead, it’s made with conditioning ingredients like botanical oat milk, soy protein, and argan oil to help nourish your hair during the coloring process. The result is a color that looks fresh and feels soft, without the strong smell or drying feel. Each kit includes everything you need for a low-fuss, at-home application: developer, color cream, conditioner, gloves, and easy-to-follow instructions. The cream formula spreads easily, works across all hair textures, and rinses clean for a mess-free finish. Whether you’re coloring for the first time or refreshing your regular shade, Simply Color is designed to be straightforward and dependable. For longer or thicker hair, two boxes are recommended.

Review: New Go To Hair Dye - I know most people are coming to this product in search of a hypoallergenic hair dye so I’ll cut straight to the point. This did not irritate my allergies at ALL. I’m someone who only recently developed a hair dye allergy (after previously bragging for years that I felt no pain or burn from any type of dye or bleach) and as a natural blonde who longs to be brunette and had already been through every color of the hair dye rainbow while in high school I was very frustrated. I tried other PPD-free dyes and they all had either little to no effect on coloring my hair or would end up irritating my allergies regardless and boy did they stink! But this dye is my new holy grail. Beautiful color, simple application reminiscent of my old go to box dyes, no irritation, and no pungent odor! My hair feels great as well! While first rinsing and drying it did feel a bit dry but as soon as I brushed it out it came back to life and felt soft and smooth. I’ve seen a couple reviews saying the color seems to fade. I haven’t had the time to properly test this yet but in my experience every dye, permanent or not, will begin to fade at one point or another. This is a dye I’m willing to take the chance with. It’s been so hard to find a decent hypoallergenic dye and this works so well and is so affordable, I don’t mind if I end up having to touch it up frequently. I’ve also seen a lot of people using this for grey coverage but I used it for a full head coloring. My hair length is a bit between my collarbone and chest and it’s all decently thick and I was able to color all of it while still having some dye leftover. I cannot recommend this dye enough! Just in case you need any additional context on my personal case to see if this dye is right for your needs: I am 22. Have been bleaching and dying my hair from streaks to whole head since I was 11. My allergy developed somewhere around 2ish years ago. I do not get any kind of direct scalp irritation from regular dye besides some subtly itchiness. My allergy is mainly in the form of a rash developing on my skin wherever the dye came in contact, and will spread to surrounding areas depending how much I give into scratching it. The rash will typically last for around 3 days after dying before clearing up. Even the best recommended PPD-free dyes I’d tried before would at least irritate my ears. This dye is the first one I’ve tried to cause no irritation AND deliver true-to-color results. The shade I purchased was Chocolate Cherry. It is the color I will continue to use. I hope this review helped you out in deciding if you’d like to buy this product. If you try it and it doesn’t end up working for you I will take full responsibility for convincing you to buy it.
Review: LOVE this color! - If the people who make this color see this, please don't stop making it! This is the best color I've ever used. I am growing out a pixie cut. Having not seen my natural hair color in over 20 years, I decided to find out what it was. After I did that, I immediately went to the store and looked for something to color the nightmare that was my hair; a blend of salt & pepper and old orange. It was terrible. The first thing I noticed was the packaging. I appreciate that it's biodegradable and recyclable. Then I noticed the time you leave it in your hair is longer than 'regular' dyes, which to me means it's more delicate to your hair, and it was. I left it on for the recommended 30 and rinsed. My hair is very fine and delicate so I have to be careful with it. From the minute I took the towel off my head I knew I loved this color. At first, yes as I have seen in another review, the new growth is very vibrant! For me it was almost a deep violet color-which I loved. That same violet color attached itself to the gray in my hair and gave it really cool looking violet/auburn highlights, while coloring the rest of my hair a nice chocolate brown. I don't think it's too dark or too light. It's very gentle, which I appreciate. My head didn't burn once during the 30 minute wait. I can't say that about other box dyes. The smell wasn't bad at all. If you've ever used Clairol, you've lost your nose hairs a few times. This is NOTHING like that. It's very pleasant and when you rinse it off, your hair doesn't feel like straw until you put that conditioner on it. I rinsed mine out with tepid water and was very gentle with it before I conditioned it, but I still think the dye is very very gentle. This color is AWESOME and even my guy loves it. He even asked me to come to the patio door where he could look at it in the natural light and told me how cool the auburn violet streaks were. I'm very happy with this color and will keep using it as long as they keep making it. And hey, if the folks who make it read this, KEEP MAKING THE CHOCOLATE CHERRY! lol Update: my color was fading and I had a box sitting here so I decided to try it again. The only thing I missed the first time was that I was not supposed to shampoo my hair out after I rinse the dye. I typically use a cleansing conditioner not shampoo, but I was unaware I'm supposed to skip that step and go straight to the conditioner they include. No shampooing needed! In the second collage, the first picture is one month after using this dye for the first time. I tried to include a picture of it in the processing phase so you can see it doesn't get too red. I am pleased with the after shot even though it is a little darker on the ends, I expected that as they are fine and absorb color easily. It slowly fades over the course of the month but I am very pleased with this product because it is so gentle for my hair and I love the color.

## Features

- Rich Color with a Natural Finish: This hair color delivers a rich shade that helps enhance your natural base with even, root-to-tip color. Our dermatologist tested and ingredient focused formula adds depth and shine while being gentle to hair and scalp
- Complete Gray Coverage: Designed to blend and cover in one step, this professional-quality formula offers an even-toned finish. A great choice if you’re looking to soften the appearance of grays without sacrificing depth or tone
- Gentle on Scalp & Hair: Made without ammonia, alcohol, or silicone, this caring formula is kind to both hair and scalp. With no PPD and PTD, it is enriched with botanical oat milk, soy protein, and argan oil for conditioning
- For All Hair Textures: Whether your hair is straight, wavy, curly, or coily, Simply Color is crafted to deliver even results on all textures. The cream formula spreads smoothly & rinses clean, making the coloring process simple, even for first-timers
- Easy At-Home Application: Includes a color cream, developer bottle, conditioner, gloves and step-by-step instructions. For longer, thicker hair, we recommend using two boxes

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B082LKB1TJ |
| ASIN  | B082LKB1TJ |
| Best Sellers Rank | #2,779 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #37 in Hair Color |
| Brand Name | Schwarzkopf |
| Color | 5.0 Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.3 4.3 out of 5 stars (15,624) |
| Global Trade Identification Number | 00017000208404 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Cream |
| Item Type Name | Schwarzkopf Permanent Hair Color |
| Manufacturer | Dial Corporation |
| Manufacturer  | Dial Corporation |
| Material Features | Natural |
| Material Type Free | silicone free,alcohol free,ammonia free |
| Number of Items | 1 |
| Product Benefits | Hair Coloring, Nourishing |
| Product Dimensions  | 2.4 x 3.7 x 6.7 inches; 8.47 ounces |
| UPC | 017000208404 |
| UPC  | 017000208404 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** Schwarzkopf
- **Color:** 5.0 Medium Brown
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Hair Coloring, Nourishing

## Images

![Simply Color Permanent Hair Dye, 5.0 Medium Brown, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types - Image 1](https://m.media-amazon.com/images/I/714P7fjbtnL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: So why does the box say no alcohol and the second ingredient it an alcohol?**
A: Great question! Alcohol, as defined by FDA’s cosmetic labeling, is specifically ethanol alcohol. Our product does not contain ethanol alcohol. It does contain ingredients that belong to the family of chemicals that falls under alcohol, which do not have the same drying effect of ethanol alcohol.

**Q: Can this product be used as a root touch up? or is it one treatment, per box then throw whatever you don't need or use away...**
A: I have used this excellent color as root touch up by using a root touch up bottle from Sally’s Beauty. You could also use a bowl and brush. As long as you divide the solution in half and as close as you can, the tube of colorant, it’s easily done if you tightly cap each part for use next time.

**Q: How long does the hair dying process take?  Where can I see the instructions?**
A: It takes me about an hour from the time I open the box until I am done rinsing out and conditioning my hair, but it will depend on several factors for each person.  If you're trying to cover roots, it'll take a little longer than if you are simply changing from one color to another shade, because you do the roots first, wait, and then do the rest of your hair, and wait again.  The time you leave the color in also varies, depending on how dark you want the color to be, the condition of your hair, original color, etc.  Applying the color and rinsing will probably also take you longer if you have very thick hair.  The instructions say the dye should be left on for a maximum of 45 minutes combined total.  I do 35 minutes for the roots and then just 10 minutes more once I pull it through to the ends.  You can probably get the instructions by contacting the seller or going to the Schwarzkopf website and contacting them there.

**Q: Can this product be used as a root touch up? or is it one treatment, per box then throw whatever you don't need or use away...**
A: Yes. Root touch up or all over color.

## Customer Reviews

### ⭐⭐⭐⭐⭐ New Go To Hair Dye
*by G***E on September 29, 2022*

I know most people are coming to this product in search of a hypoallergenic hair dye so I’ll cut straight to the point. This did not irritate my allergies at ALL. I’m someone who only recently developed a hair dye allergy (after previously bragging for years that I felt no pain or burn from any type of dye or bleach) and as a natural blonde who longs to be brunette and had already been through every color of the hair dye rainbow while in high school I was very frustrated. I tried other PPD-free dyes and they all had either little to no effect on coloring my hair or would end up irritating my allergies regardless and boy did they stink! But this dye is my new holy grail. Beautiful color, simple application reminiscent of my old go to box dyes, no irritation, and no pungent odor! My hair feels great as well! While first rinsing and drying it did feel a bit dry but as soon as I brushed it out it came back to life and felt soft and smooth. I’ve seen a couple reviews saying the color seems to fade. I haven’t had the time to properly test this yet but in my experience every dye, permanent or not, will begin to fade at one point or another. This is a dye I’m willing to take the chance with. It’s been so hard to find a decent hypoallergenic dye and this works so well and is so affordable, I don’t mind if I end up having to touch it up frequently. I’ve also seen a lot of people using this for grey coverage but I used it for a full head coloring. My hair length is a bit between my collarbone and chest and it’s all decently thick and I was able to color all of it while still having some dye leftover. I cannot recommend this dye enough! Just in case you need any additional context on my personal case to see if this dye is right for your needs: I am 22. Have been bleaching and dying my hair from streaks to whole head since I was 11. My allergy developed somewhere around 2ish years ago. I do not get any kind of direct scalp irritation from regular dye besides some subtly itchiness. My allergy is mainly in the form of a rash developing on my skin wherever the dye came in contact, and will spread to surrounding areas depending how much I give into scratching it. The rash will typically last for around 3 days after dying before clearing up. Even the best recommended PPD-free dyes I’d tried before would at least irritate my ears. This dye is the first one I’ve tried to cause no irritation AND deliver true-to-color results. The shade I purchased was Chocolate Cherry. It is the color I will continue to use. I hope this review helped you out in deciding if you’d like to buy this product. If you try it and it doesn’t end up working for you I will take full responsibility for convincing you to buy it.

### ⭐⭐⭐⭐⭐ LOVE this color!
*by E***B on March 14, 2020*

If the people who make this color see this, please don't stop making it! This is the best color I've ever used. I am growing out a pixie cut. Having not seen my natural hair color in over 20 years, I decided to find out what it was. After I did that, I immediately went to the store and looked for something to color the nightmare that was my hair; a blend of salt & pepper and old orange. It was terrible. The first thing I noticed was the packaging. I appreciate that it's biodegradable and recyclable. Then I noticed the time you leave it in your hair is longer than 'regular' dyes, which to me means it's more delicate to your hair, and it was. I left it on for the recommended 30 and rinsed. My hair is very fine and delicate so I have to be careful with it. From the minute I took the towel off my head I knew I loved this color. At first, yes as I have seen in another review, the new growth is very vibrant! For me it was almost a deep violet color-which I loved. That same violet color attached itself to the gray in my hair and gave it really cool looking violet/auburn highlights, while coloring the rest of my hair a nice chocolate brown. I don't think it's too dark or too light. It's very gentle, which I appreciate. My head didn't burn once during the 30 minute wait. I can't say that about other box dyes. The smell wasn't bad at all. If you've ever used Clairol, you've lost your nose hairs a few times. This is NOTHING like that. It's very pleasant and when you rinse it off, your hair doesn't feel like straw until you put that conditioner on it. I rinsed mine out with tepid water and was very gentle with it before I conditioned it, but I still think the dye is very very gentle. This color is AWESOME and even my guy loves it. He even asked me to come to the patio door where he could look at it in the natural light and told me how cool the auburn violet streaks were. I'm very happy with this color and will keep using it as long as they keep making it. And hey, if the folks who make it read this, KEEP MAKING THE CHOCOLATE CHERRY! lol Update: my color was fading and I had a box sitting here so I decided to try it again. The only thing I missed the first time was that I was not supposed to shampoo my hair out after I rinse the dye. I typically use a cleansing conditioner not shampoo, but I was unaware I'm supposed to skip that step and go straight to the conditioner they include. No shampooing needed! In the second collage, the first picture is one month after using this dye for the first time. I tried to include a picture of it in the processing phase so you can see it doesn't get too red. I am pleased with the after shot even though it is a little darker on the ends, I expected that as they are fine and absorb color easily. It slowly fades over the course of the month but I am very pleased with this product because it is so gentle for my hair and I love the color.

### ⭐⭐⭐⭐⭐ Review
*by M***T on December 11, 2025*

It was slow getting delivered but it arrived. I have always had scalp and skin sensitivity to hair color. Severe rashes and swollen glands. I just finished drying my hair and what can I say. No reaction whatsoever. Beautiful deep black color. Covered the grey, my hair is shinny and no tangles. Would highly recommend. My days of taking benadryl and suffering are gone. Will definitely be ordering again.

## Frequently Bought Together

- Schwarzkopf Simply Color Permanent Hair Color, 5.0 Medium Brown
- Schwarzkopf Keratin Color Permanent Hair Color, 5.0 Medium Brown, 1 Application - Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-05*