---
product_id: 18195359
title: "Protest Inc.: The Corporatization of Activism 1st Edition"
brand: "peter dauvergnegenevieve lebaron"
price: "$79"
currency: NZD
in_stock: true
reviews_count: 8
url: https://www.desertcart.nz/products/18195359-protest-inc-the-corporatization-of-activism-1st-edition
store_origin: NZ
region: New Zealand
---

# Protest Inc.: The Corporatization of Activism 1st Edition

**Brand:** peter dauvergnegenevieve lebaron
**Price:** $79
**Availability:** ✅ In Stock

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- **What is this?** Protest Inc.: The Corporatization of Activism 1st Edition by peter dauvergnegenevieve lebaron
- **How much does it cost?** $79 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/18195359-protest-inc-the-corporatization-of-activism-1st-edition)

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    Important Book...Must Read!
  

*by C***T on Reviewed in the United States on April 24, 2014*

Protest Inc. by Peter Dauvergne and Genevieve Lebaron examines the corporatization of the activism in modern society.  They insightfully point out that this process is not a “simple business take-over of activism”, but an example of capitalism’s power to slowly assimilate activism through the silencing of criticism and dissent.  To support their argument, they highlight three processes that exemplify this trend: The securitization of dissent, the privatization of social life, and the institutionalization of activism.The authors look at various organizations, including the US Nature Conservancy, Greenpeace, and WWF, to show increasing interaction between markets and activism.  Why? Because, in the capitalist model a noticeable, distinctive brand is important. You are likely to be noticed more if you have a memorable or honorable name, and are allied to a world-wide famous corporation.  The problem with this partnership, they argue, is that it legitimizes the carbon footprint of corporations, as well as the increasing economic inequality that is pervasive in the United States.Despite its grim subject matter the book is not an indictment of activism.  The authors recognize how different forms of activism are important, and have been successful in the past.  Their goal is to highlight an “overall trend….where the agendas, discourse, questions, and proposed solutions of human rights, gender equality, social justice, animal rights, and environmental activist organizations increasingly conform with, rather than challenge, global capitalism.”

### ⭐⭐⭐⭐⭐ 







  
  
    The Paradox of Protest
  

*by P***Y on Reviewed in the United States on August 18, 2015*

Most writing about non-governmental organizations, "global civil society" and popular protest sees these groups as playing a progressive, democratizing role, in contrast to privatizing and deregulating government policies and to the power of transnational corporations. Dauvergne and Lebaron shatter these illusions by pointing out how these groups not only are captured by business and government, but also mimic neoliberal approaches themselves. This critique is analogous to the critiques 50 years ago in the public policy field of the analysis of pressure and interest groups, where special interests came to be seen paradoxically as undermining rather than strengthening pluralism. Today, without effective ways of counteracting neoliberal hegemony, these groups are condemned to are reinforcing it.

### ⭐⭐⭐⭐⭐ 







  
  
    The changing nature of activism
  

*by S***N on Reviewed in the United States on May 15, 2014*

This is a gloomy book and I guess rightly so, it is also gripping and full of demoralising statistics. I cannot fault its approach as it is fairly convincing, though I must admit to being previously unaware how much the context of 'activism' has changed in the past few years. I think the indispensable message of the book is fairly clear. As expressed in its last few sentences, "the rich are winning". The authors are concerned with what is happening to activism in general, and it is important to note that not all activists are drawn into the world of corporations, branding, and global markets. There are times and instants where grassroots actions continue, although their strength and influence seems lessened.The effects on the changing nature of activism can be seen by the impact of securitization of dissent. This in large part is the result of '9/11' tragedy, and is led by the US government. The trickling down effect of scrutiny on the actions of activists are increasingly monitored and constrained. Challenges to Establishment are blurred with security threats; this has led, for example, to a consolidation of powers to spy on, infiltrate, upset and arraign activist groups. Those Organisations/NGOs that ‘toe the line’ are the ones likely to obtain finance. For the ‘others’ – they are at risk of being isolated, even classed as eco-terrorists. For those that are Cooperative, 'safe', organisations there is the propensity for corporatisation; they may be rewarded, but not if they show signs of radicalism.For me this was an original and enthralling body of work. It provides us all with a much needed wake-up call about the creeping de-radicalizing power that is big business, and the pervasive way it has impacted activism in the contemporary world.

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*Store origin: NZ*
*Last updated: 2026-02-18*