---
product_id: 185544757
title: "Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair"
brand: "smart beauty"
price: "$62"
currency: NZD
in_stock: true
reviews_count: 8
url: https://www.desertcart.nz/products/185544757-plum-hair-dye-permanent-with-plex-anti-breakage-technology-cream
store_origin: NZ
region: New Zealand
---

# Vegan formula Mess-free application Plex technology Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair

**Brand:** smart beauty
**Price:** $62
**Availability:** ✅ In Stock

## Summary

> 🎉 Unleash Your Inner Plum Queen!

## Quick Answers

- **What is this?** Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair by smart beauty
- **How much does it cost?** $62 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/185544757-plum-hair-dye-permanent-with-plex-anti-breakage-technology-cream)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Easy Application:** Mess-free, non-drip formula for a salon-quality experience at home.
- • **Ethically Crafted:** PPD-free, vegan, and cruelty-free for guilt-free beauty.
- • **Inclusive for All:** Perfect for all hair types, including chemically treated and Afro hair.
- • **Protect & Rebuild:** Plex anti-breakage technology ensures your hair stays healthy.
- • **Transform Your Look:** Achieve a striking new plum hue effortlessly.

## Overview

Smart BeautyPlum Hair Dye offers a permanent, vibrant plum color while protecting your hair with advanced Plex anti-breakage technology. This vegan, PPD-free formula is designed for all hair types and ensures a mess-free application, making it the perfect choice for anyone looking to transform their look ethically and effectively.

## Description

Full description not available

## Features

- Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye coloring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure
- Darkest plum permanent hair dye; for a full head of color, cover grey, root touch-up, balayage, undertones, and lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women
- PPD-free, Vegan, cruelty-free plum hair dye. Using UK and European-endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection
- Mess-free application. Mix the plum color cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip coloring experience
- Smart Beauty is a customer-focused family-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice and minimal environmental impact

## Product Details

- **Color:** Plum
- **Package Information:** Tube
- **Product Benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening
- **Brand:** Smart Beauty
- **Item Form:** Cream

## Images

![Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair - Image 1](https://m.media-amazon.com/images/I/81xaTDjHy1L.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ This is what you need!!!
*by K***Y on June 10, 2025*

I love this hair color company. I have fine hair with a sensitive scalp which other box dyes have fried. This company has not only colored my hair but it also healed my scalp, giving my hair a healthier look and shine!!!! This photo is my hair three weeks after putting the purple in my hair.

### ⭐⭐⭐⭐⭐ It covered the gray but faded fast and left my hair blond when it was gone.
*by P***Y on May 3, 2025*

It will definitely make your hair purple. My hair is 50/50 grey and brown. When done it was all purple. It took a long time to run clear when rinsing. While it did cover the gray it has faded out very fast and what was left after the purple came out is not the grey I started with. Does smell bad at all. Did not stain tub or counter but will stain paint if you get it on that. I didn’t think anything was going to dye my gray hair but it did. It just doesn’t last and has to be redone often. Someone needs to define permanent hair color because I think it should last more than a few weeks and although I understand why it bleaches your hair to make it purple I did not want blond hair.

### ⭐ Not even close to Permanent unless you are going for purple gray
*by B***. on January 12, 2024*

So in my venture to find a replacement for my old favorite (Arctic Fox, review there) hair dye that has gone down the drain. I came across this one, having been dying my hair for well over a decade now I have TRIED some things. So this is not the first one claiming “permanent purple” so I was aware it may not work as advertised. I was hopeful nonetheless.-So in mixing I was very concerned as the cream stayed an extremely light purple until 20 minutes into the process. Which to be fair I have seen before.-The formula didn’t stink too bad, I have used much stronger smelling ones, definitely in a well ventilated area though.- After following directions and rinsing it did dry out my hair a bit more than I would like.- So as for color I was only able to get two spots to actually be “bright” purple. Those were the super blonde spots.-Side note: When I prep my hair I don’t like to do an even lighting because then you get a flat “even” color on top. This way you get variation and dimension.- Everything other than the super blond spots turned an “Ash purple” like if purple were denim.- So I was like “Ok fine not what I was going for but I’ll go with it a bit” Unfortunately the next time after just rinsing with water about 90% of the color rinsed out! The bright purple was pastel and everything else was almost gray purple. It was the equivalent fade I would get in 2 months from any “Semi Permanent”So All that being said my journey for a new better purple continues. In the meantime if you are looking for permanent gray purple this would be an amazing choice other than that don’t waste the time and money.

## Frequently Bought Together

- Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair
- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)
- Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Hair Color, 23 Shades, 12 Fl Oz

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**Shop now:** [https://www.desertcart.nz/products/185544757-plum-hair-dye-permanent-with-plex-anti-breakage-technology-cream](https://www.desertcart.nz/products/185544757-plum-hair-dye-permanent-with-plex-anti-breakage-technology-cream)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-01-23*