The Pdma Handbook of New Product Development

The book looks great on the outside. Wish it was more put together, but content is a good learn!

This book is the standard, in the view of many, for new product development. It was helpful as I began a job in this field. I found it dry at times, but how can you make a book on any business subject avoid being dry?Overall, the topics were well laid out and explained.

Old but classic.

Book was in great condition

Item exactly as advertised and delivered on-time.

Great book for product manager

Awesome my everyday reference book

very good

A worthy read.

This was selected for me for an MBA course. I'm sure it is valuable to people working in this area, but, I really didn't do anymore than merely peruse it. Not sure it is still relevant now (2013)...