









🚗 Elevate your ride’s style and protection—because your vehicle deserves the premium touch!
Cowles Premium Universal Body Molding offers an easy-to-install, chrome-finished trim that enhances vehicle aesthetics while protecting against minor damage. Made from UV-protected flexible PVC and secured with durable 3M tape, this 8-foot molding can be trimmed for a perfect fit on cars, trucks, and SUVs.





| ASIN | B001E9UWBS |
| Automotive Fit Type | Vehicle Specific Fit |
| Best Sellers Rank | #9,181 in Automotive ( See Top 100 in Automotive ) #1 in Automotive Side Moldings |
| Brand | Cowles |
| Color | Chrome |
| Customer Reviews | 4.5 4.5 out of 5 stars (3,316) |
| Date First Available | May 12, 2008 |
| Fit Type | Vehicle Specific Fit |
| Global Trade Identification Number | 00085387377549 |
| Item Weight | 4 ounces |
| Item model number | S37754 |
| Manufacturer | COWLES |
| Manufacturer Part Number | S37754 |
| Model | S37754 |
| Product Dimensions | 96"L x 1.38"W |
| Surface Recommendation | Window |
| UPC | 085387377549 |
| Voltage | 12 Volts |
W**Y
PLASTIC CHROME TRIM - GREAT JOB
I bought a used Ford F150 truck with chrome bumpers. Problem: the rubber trim on the front bumper was missing, leaving a series of ugly holes. I ordered this trim, as it is 3/4" wide and would cover the holes. I scrubbed the bumper with soap and water then took paint thinner to it to make sure there was no old wax etc. to stop the stick. With the backing tape still on, I measured what I needed of the (plastic) chrome tape, cut it off at each end on an angle to match the bumper, and peeled it a foot or so at a time as I stuck it down. I needed a small realignment in the middle, and was able to pull it back and redo. It went down nicely, and then I went back and carefully pressed it in place, using fingers, then pressing with the slippery backing paper to make sure and not scratch the plastic "chrome". I did this several times over the first few hours, and again after it had been on overnight. Bottom line - looks great. It appears to be part of the original chrome bumper and it remains thoroughly stuck down. I've had it on for a few months now, and have had it through the car wash a few times. No issues. We'll see how it looks after a couple of years (how does "plastic chrome" handle the sun?), but so far so good. One note: it's $20 for 12 feet, so be sure to measure what you need before you order. The price can add up pretty quickly. That said, it would make good anti-parking-lot-ding protection. UPDATE more than a year later. My truck is parked outside and gets the full blast of the Arizona sun every day. The trim is still looks excellent. Recommended!
G**A
Excellent molding product.
I had none of the problems listed in other reviews for this product. The 3M tape adheres very well- such that you need to follow the directions carefully and not press it firmly in place before you are satisfied with the position. A tape line or other markers are strongly recommended. Be sure not to touch the sticky surface or the adhesion of the area touched will be diminished. The length advertised (12') was exceeded by the product received. It was actually 12' 9" in length. The product is nicely contoured to prevent side damage as when in a parking lot. It has a strong scratch resistant surface with a nice gloss that matches the cars paint (black) very well. The surface was blemish free in both rolls. A good sharp cutter is needed to cut the sections to proper size as the product has a firm density and is much thicker than the import brands.
E**F
Great Way To Customize Anything!
I have been using Cowles Custom Chrome Trim for years. The quality of the Chrome and Adhesive is great. The trim is flexible up to a curtain point or you will crack the Chrome finish. Installation was easy. Measure three time, and apply once. Great DIY for cars and motorcycles. I just customized my Black Matte finish 2016 Honda NM4 in Chrome.
D**K
Dork
i like these nice looking the red color was to light red i taped off black part and spray paint with metallic ruby red now they look great good quality easy installation
T**W
Excellent product
This is an excellent product. After 25 years, the chrome molding on my 2002 Tahoe was looking a bit rough, so I bought this to replace it. It was a super easy installation. Just cut it to length, clean the surface, and place it where you want it.
A**R
So far so good.
Make sure your car is nice and clean. Unroll it and let it sit in the sun, or put weights on the ends over night to get it nice and flat. I wiped down the car with isopropyl alcohol where the trim would be then used window cleaner to give it the best chance to adhere to the paint. I also bought a small roll of 3m trim tape for the ends of the trim since the factory strips are only on the top and bottom. I used magnets (pictured) to help line up the trim on the car so it came out as straight as possible then peeled back the adhesive covers as I went instead of taking all of it off and fighting it. It's been on the car for a week so far and no issues. I used a white paint pen to transfer the factory shape to the new trim, then cut it out with utility scissors, a Dremel tool, and a hobby knife set to carefully get the final shape. I then used the isopropyl alcohol to clean off the white paint pen marks before putting it on the car.
O**.
Direct match to Indian motorcycles any year 2014-2023+
the 3/4 Inch by 12 feet trim is a direct match to the wide trim on any Indian motorcycle front fender any year 2014-2023+ one roll is enough to do both sides of the front fender (see picture) the 1/4inch by 20 feet is enough line the upper and lower edges of the saddle bags and do the lower edge of each side of front fender (see picture) . the 1/4" molding is not something Indian does OEM but I think the look is so professional that they should have done it (see picture) Both fender and saddle bags have "sexy" curves that the trim must conform into. the easiest way is pull 3 inches the backing from the adhesive and flip the ribbon180 turn so that one can "pull" it at a right angle to the trim. Its best to over hang an the 1st edge by an inch so you can later flush cut it with a razor blade as to get that factory flush with edge look. Align the your trim as to get 4" into curve conformation, use a hair dryer heat those 4" to hot tub warm if needed - not too much heat if you keep it so your fingers can easily hold the part as well as fingers in the heat stream of the hair dryer - that is perfect. one you are happy those 4" are perfect have someone pull the tag end. you get exactly one chance to get alignment perfect and ony one chance adhere the trim. I find it easiest if two people are involved, one person applies heat when asked that same person pulls the tag end when asked. Meanwhile the other person is responsible for get those 4" aligned perfect, calling for heat if needed as to get those 4" perfect and then calling for the tag end to be pulled once perfect.
A**R
Excellent quality for the price. Used this chrome trim to replace some damaged trim on an older SUV.
B**.
LOVE THIS PRODUCT!!!!! Amazing product! I just finished using it to cover some ripped rubber on the bottom of my car windows. Actually, I was going to put it around the tire part (as shown) but changed my mind. You have to be careful as it adheres very quickly. However, it can be removed with a little effort. I cannot wait to purchase more. It looks shiny and provides great coverage.
S**H
Quality adhesive. Still holding.
R**S
super sticky glue, good stuff.
M**B
Looks like a Quality product went on easily and looks very good
Trustpilot
1 month ago
2 weeks ago