Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic (Masters of Copywriting)

There are a lot of typos. A lot. I often catch myself having to re read a sentence 2-3 times just to figure out what they’re trying to say. This is also kind of a Q & A book with some tips thrown in. I’m on page 102 & I’ve gotten some good insight so far but I think it can be structured much better

You would think a book about copywriting would be well written. I'm not sure if this is the fault of the author or publisher, but there are so many typos it's laughable. There was a full page or two where every "I" was spelled "In" which made it very confusing. There are random numbers in words. Missing words, wrong words, etc. It makes it hard to read sometimes. The author also takes a while to get to the point, repeats himself, and thinks some ideas are more profound than they are.I know nothing about copywriting or advertising so I am learning a little bit here and there. But the poor structuring of the book makes it a bad reading experience.

Has a few good ideas in it, but they are few and far between, and has typos throughout what I've read so far. Also takes a long time to get to the point.