---
product_id: 217528232
title: "Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)"
brand: "maidenform"
price: "NZ$155"
currency: NZD
in_stock: true
category: "Maidenform"
url: https://www.desertcart.nz/products/217528232-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack
store_origin: NZ
region: New Zealand
---

# SmartZone cups for targeted shaping Convenient hidden front closure Silky-smooth nylon-elastane blend Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1)

**Brand:** maidenform
**Price:** NZ$155
**Availability:** ✅ In Stock

## Summary

> 👗 Elevate your everyday with Pure Genius support and style!

## Quick Answers

- **What is this?** Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) by maidenform
- **How much does it cost?** NZ$155 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/217528232-maidenform-womens-pure-genius-racerback-bra-full-coverage-bra-pack)

## Best For

- maidenform enthusiasts

## Why This Product

- Trusted maidenform brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Easy Care for Busy Lives:** Machine washable fabric keeps your favorite bra fresh and ready—no fuss, no downtime.
- • **All-Day Comfort & Support:** Experience full coverage with a lightweight, breathable fabric that moves with you.
- • **SmartZone Shaping Technology:** Lightly lined cups sculpt and support exactly where you need it most.
- • **Effortless Wear & Adjustability:** Hidden front hook-and-eye closure plus soft adjustable straps for a perfect fit every time.
- • **Flawless Fit with Racerback Design:** Flattering floral lace racerback and side wings smooth your silhouette effortlessly.

## Overview

The Maidenform Women's Pure Genius Racerback Bra combines a silky nylon-elastane blend with SmartZone cups for targeted shaping and full coverage. Featuring a stylish floral lace racerback and a hidden front closure, this lightly lined, high-support bra offers adjustable straps and easy machine wash care—perfect for millennial professionals seeking comfort, versatility, and a flawless fit all day long.

## Description

Extending the full coverage category with our new pure genius t-back with/lace. This new addition is fun and sporty, yet sexy and soft. With its built in sling for ultimate support and added coverage it is versatile for a variety of wardrobe options.

## Features

- QUALITY FABRIC – Maidenform One Fab Fit racerback T-shirt bra is crafted from a silky-smooth nylon blend. (Cups: 76% Nylon/24% Elastane; Lace: 90% Nylon/10% Elastane)
- EXTRA COVERAGE – This laced-trimmed T-shirt bra features extra coverage for all the support you’ll need.
- RACERBACK – Maidenform One Fab Fit T-shirt bra is designed with a gorgeous floral lace racerback for added support. Flattering side wings help smooth you.
- SMARTZONE CUPS – Maidenform SmartZone cups give you fabulous shaping where you need it. The lightly lined design gives you the perfect amount of support.
- FRONT CLOSURE – Easy on-and-off, this racerback T-shirt bra features a hidden front hook-and-eye closure..ADJUSTABLE STRAPS – This full coverage T-shirt bra offers soft adjustable straps for the perfect fit..MACHINE WASH – Easy cleaning, simply toss this women’s racerback T-shirt bra in the washing machine for a quick refresh.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0079VL63S |
| ASIN  | B00GYTLVCM |
| Age Range Description | Adult |
| Apparel Closure Orientation | Front |
| Apparel Fabric Stretch | Medium Stretch |
| Apparel Fabric Weight Class | Lightweight |
| Back Style | Racerback |
| Best Sellers Rank | 86,199 in Fashion ( See Top 100 in Fashion ) 781 in Women's Everyday Bras |
| Bra Cup Coverage | Full Coverage |
| Bra Design | T-Shirt |
| Bra Function | Daily |
| Bra Padding Level | Light |
| Bra Shape | Interlocking |
| Brand Name | Maidenform |
| Closure Type | Hook and Eye |
| Colour | Beige |
| Country Of Origin | China |
| Customer Reviews | 4.2 4.2 out of 5 stars (24,430) |
| Customer reviews | 4.2 4.2 out of 5 stars (24,430) |
| Date First Available  | 8 Aug. 2005 |
| Department  | Women's |
| Fabric Type | Cups: 79% Nylon, 21% Elastane; Lace: 90% Nylon, 10% Elastane |
| Fit Type | fitted |
| Fit to Size Sentiment | True |
| Garment Size Country | Great Britain |
| Global Trade Identification Number | 00014671847635 |
| Import Designation | Imported |
| Inner Material Type | Rayon |
| Item Type Name | Everyday Bra |
| Item Weight | 0.13 Pounds |
| Item model number  | 07112 |
| Manufacturer | Maidenform Inc. - Bras |
| Manufacturer  | Maidenform |
| Manufacturer Part Number | 07112-LLF |
| Material Type | Nylon/elastane |
| Model Name | Racerback Bra With Shaping & Support, One Fab Fit Underwire Bras for Women, Lightly Lined, Front Closure |
| Model Number | 07112 |
| Neck Style | Scallop |
| Number of Items | 1 |
| Occasion Type | Birthday, Wedding |
| Opacity / Transparency | Opaque |
| Pattern | Solid |
| Product Care Instructions | Hand Wash Only |
| Product Dimensions  | 33.02 x 20.32 x 2.54 cm; 199.58 g |
| Release date  | 10 Nov. 2013 |
| Season and Collection Year | Year-round |
| Seasons | Evergreen |
| Sleeve Length Description | Sleeveless |
| Sport Type | Swimming |
| Strap Type | Racerback |
| Style Name | Racerback Bra With Shaping & Support, One Fab Fit Underwire Bras for Women, Lightly Lined, Front Closure |
| Support Level | High Support |
| Total Product Quantity | 1 count |
| UPC | 196988446661 014671847635 |
| Underwire Type | Wired |
| Unit Count | 1.0 count |

## Images

![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/41Vi0ALtNPL.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 2](https://m.media-amazon.com/images/I/415MejVXSdL.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 3](https://m.media-amazon.com/images/I/41mIfU4cyWL.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 4](https://m.media-amazon.com/images/I/415MJd9+71L.jpg)
![Maidenform Women's Pure Genius Racerback Bra Full Coverage Bra (Pack of 1) - Image 5](https://m.media-amazon.com/images/I/51AHfy5v9zL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is this bra padded?**
A: Yes, lightly (and I think perfectly). I also bought the "Maidenform Lilyette by Bali Women's Elegant Lift and Smooth Front Close T-Back" and it wasn't padded at all, so I returned it.

**Q: Can anyone tell me what is the difference between between just size and size with manufacturer size in bracket as they come up with different prices.**
A: Try demurs better bra and size and price as shown

**Q: Is the manufacturers size larger or smaller I'm wanting a 34d size bra**
A: I would say the band size is accurate but cup size a bit on the small size, but i think if i had gone for the next size up it might have bern a bit big. Think i might need a half size!

**Q: Is this bra front fastening**
A: Yes it is front fastening, the catch is very small but once closed it's very secure. The racer back is pretty lace and very comfortable, this style means no slipping shoulder straps which is bliss.

## Frequently Bought Together

- Maidenform Women's One Fab Fit Everyday Full Coverage Racerback Bra
- Maidenform Women's Comfort Devotion Full Coverage Underwire T-Shirt Bra
- Maidenform Women's Dreamwire Back Smoothing Underwire Bra

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-09-20*