















🌿 Breathe smarter, live cleaner — the silent guardian of your indoor air.
The BLUEAIR Blue Pure 311 Auto is a compact, Energy Star-certified air purifier designed for medium rooms up to 388 sqft. Featuring patented HEPASilent™ dual filtration, it removes 99.97% of airborne particles down to 0.1 microns, including allergens, smoke, bacteria, and viruses. Its smart auto mode uses a particle sensor to adjust fan speed, ensuring optimal air quality with whisper-quiet operation at just 23 decibels. The washable pre-filter and carbon filter trap odors from pets, cooking, and smoke. Recognized as a top air purifier with multiple awards, it combines high performance, low energy consumption (3W), and sleek Scandinavian design to seamlessly elevate your home or office environment.
















| ASIN | B08F13L1CH |
| Assembly required | No |
| Batteries required | No |
| Best Sellers Rank | #323,096 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #389 in HEPA Filter Air Purifiers |
| Brand | BLUEAIR |
| Care instructions | Place purifier upright on a flat surface |
| Color | White |
| Contaminant Filtration Capability | True |
| Controller Type | Button Control |
| Customer Reviews | 4.4 4.4 out of 5 stars (7,380) |
| Filter Class | HEPA + Carbon |
| Floor Area | 388 Square Feet |
| Global Trade Identification Number | 00689122013695 |
| Included Components | Blue Pure 311 Auto Purifier, Washable Pre-filter in Arctic Trail |
| Item Weight | 6.8 pounds |
| Item model number | 3431101000 |
| Manufacturer | Blueair |
| Noise Level | 23 Decibels |
| Number of pieces | 1 |
| Particle Retention Size | 0.1 Micron |
| Product Dimensions | 10.2"D x 10.2"W x 20.5"H |
| Special Feature | Manual |
| Specification Met | Energy Star Certified |
| UPC | 689122013695 689122019635 |
| Wattage | 3 watts |
M**A
Quiet and Efficient
This air purifier is quiet and efficient. It runs throughout the day mostly silent, cleans our air well, and has a beautiful design. I am impressed by how quiet this air purifier is! I've had many air purifiers over the years and most of them were loud, either with fans or electrical humming. The blueair purifier runs all day completely silent. This is one of the top reasons I wanted it. The only time it becomes louder is if it detects more pollutants in the air, which kicks the fan up higher. Even at it's highest setting it's not loud. I would say it's less quiet than a box fan. I LOVE how quiet it is. I have sensitive lungs and I suffer when the air isn't clean. The pollen in the air has been brutal, so I wanted an air purifier that could work in addition to the other ones in our home. We have a little town home and I use this one in our living room. I have placed it at the corner of the living room by the dining room and kitchen. I accidentally burnt a meal while cooking and the air purifier automatically kicked up to the highest level until the air was clean. That alone is impressive. Recently, all of our windows were open and the air purifier fan kicked up to it's medium level fan, then it's high level. My kids and I were wondering if the fan had malfunctioned, none of us had done anything to cause it to react. I went to the window and realized that it was hazy and smoky outside. We immediately shut all of the windows. The air purifier stayed on until the air in our house was clean again. Then it went back into low-level, silent mode. I absolutely LOVE the auto-detect feature. It's small enough to be out of the way, but big enough to do it's job. I love the beautiful design. It's about the height of a box fan. I love that it's round and tall. We have the original prefilter that it came with but I'd like to purchase more. I'm excited to try out another color, but I also really love the grey. The only downside is the prefilter. As much as I love it, our cat loves it more. She loves to launch herself full speed across the room and do a running leap at the air filer, grab at it with her claws and fling herself around it like it's a toy just for her. She ferociously rips and pulls at it like it's a beautiful scratching post. We've tried putting new scratching pads and all around it to deter her, but she loves the blueair more. I have removed the prefilter in hopes of detering her, so that she'll leave it alone. She has lost all interest in it with the prefilter removed. I'm bummed because I love the look of it WITH the filter on. It is so hard to take the filter off and put it back on. I kind of wish it was able to simply velcro on instead of having to slide it on. It reminds me of trying on prepregnancy pants after I had my kids. So difficult to shimmy into! Despite this one problem, I love this air purifier and will definitely be purchasing another in the future for our downstairs bedroom!
S**O
Form and function!
This is the second BlueAir air purifier I've purchased, and I absolutely love them. I use this one in my living/dining room, and I have it normally set on auto. It is whisper quiet when the air is clean, and still fairly quiet on the next level, only getting loud but still not unbearable on the highest setting when it is cleaning the air. I have a small kitchen so anytime we cook anything the smell inevitably fills the dining and living room. This air purifier then immediately kicks into high gear and within an hour cleans the air. Very efficient in that regard. It also does an excellent job of reducing dust, as much less dust accumulates on my furniture now. While I can say for a fact if that will help with allergy relief since fortunately I don't suffer from it, I assume less dust helps. While the air purifier is very light weight, it still feels very durable. It also looks great anywhere in the room, seamlessly blending into surrounding furniture unlike other air purifiers, and isn't too big or too small so can really fit anywhere. I'll definitely be purchasing more purifiers from this company for other rooms.
D**.
Australian Shepherd House Approved!
This is an awesome air filter. It runs 24/7/365 in my house. I have 2 Australian Shepherds - need I say more? I have it on the lower setting during the day (mainly because it is quiet) but turn it up to high at night. It lives in my living room/kitchen. Because it has air intake on all 4 sides I will scoot it to the middle of the room at night to capture particles from all directions. Make sure to wash the outer filter cover once a week. I purchased extras so I could change it out without downtime. Buy the name brand extras - they fit best. It is always full of hair even with vacuuming every other day. The main filter is easy to change which I do at least every 6 months. They are not cheap but they work! This has lived up to my expectations. I have had it for 4 years.
N**P
It did help with some of my allergy issues; nice white noise sound
We've had this for a few years (4?) now and it seems to work well. It didn't totally eliminate my allergies (I didn't expect it to) but seems to make a noticeable difference. We like that it also acts as a white noise machine too for when we sleep. It definitely collects dust and pollen because when we change out the filter, it's pretty filthy. You know, I'm not sure if it's worth the price, and there're probably more budget friendly ones but I'm impressed that it's lasted as long as it has. It'll blink different colors when you need to replace the filter, which isn't that often, maybe 2x a year? Highlights - Purifies the air and colleges dust, pollen, etc. - Provides white noise - 3 different settings - customizable cloth to match your room Overall, it was a fair purchase for us and we're still using it. It is on the pricey end but for us it's had multiple functions so we're happy with it
J**S
En Monterrey donde radico estamos teniendo problemas con el aire y aunque llevo 3 años con el producto y funciona bien he investigado la marca y dan información confusa sobre el producto. Tiene un filtro HEPAsilent que no es un filtro HEPA real. La marca engaña con esa información porque hacen creer que si es HEPA real. Solo por eso estoy decepcionado de la marca!
K**T
I bought it last year when the walls in my apartment building were painted with some stinky paint, and I started feeling nauseous and had a headache because of that toxic smell. This purifier helps to deal with such things and it does it quickly. It cleans up the air when I cook, it saves from the city smog and the consequences of forest fires. This one is not big, but it sucks the air in from all sides, so it's way more effective than rectangular filters, even if they cost more (I have something to compare it with). The filter is easy to clean, it's not noisy, and the light shows it's sensitivity as it reacts to the changes in the air very fast (if I use a hair spray, it goes red almost immediately, even if I'm 5 meters away from it).
C**Z
Excelente producto, superó mis expectativas.
L**Z
Tengo 2 purificadores, un dyson y este, el primero tiene control remoto y una pantallita que muestra el funcionamiento tiempo real y coincide con “lo qué pasa” en el consultorio; me recomendaron mucho este otro y en su modalidad automática hace lo que quiere, estas quemando algo y el humo pasa literal frente al aparato y no se enciende 😐…
K**E
due to a road diversion, my residential road has become a main road with irritating amount of traffic. My baby Was struggling with constant allergies ( running nose, blocked nose, always breathing thru mouth) and i was also constantly having phlegm, dry-red eyes etc. I got this item as it seems to be certifed from the allergy and asthma association. I can tell that it is quite effective in immediately reducing the intensity of allergies. within 2-3 days of using, my baby started breathing easily and my problems also disappeared. interestingly, my quality of sleep has also improved. not having fine particulates in our lungs are far more beneficial than we think. make sure u close your windows and doors of your room when using this. i use it with the AC in the room or the fan in the room and the whole room feels so comfortable. Ease of use - childishly simple, my kid operates it herself as there is only one button. Noise - super quiet when used in night mode. i first run it in the room at max mode for 15-20 mins, then change to night mode when going to sleep. weight - very light, u can carry to any room u want. seems to be just ~1 kg weight. So i am a happy customer. long term review will depend on life of filter and easy availability of replacement filters. wud happily recommend to anyone who struggles with dust allergies or who lives in areas prone to traffic.
Trustpilot
4 days ago
2 months ago