---
product_id: 227347464
title: "Marketing Strategy: Based on First Principles and Data Analytics"
price: "$227"
currency: NZD
in_stock: true
reviews_count: 11
url: https://www.desertcart.nz/products/227347464-marketing-strategy-based-on-first-principles-and-data-analytics
store_origin: NZ
region: New Zealand
---

# Marketing Strategy: Based on First Principles and Data Analytics

**Price:** $227
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Strategy: Based on First Principles and Data Analytics
- **How much does it cost?** $227 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/227347464-marketing-strategy-based-on-first-principles-and-data-analytics)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Marketing Strategy: Based on First Principles and Data Analytics [Palmatier, Robert W., Sridhar, Shrihari] on desertcart.com. *FREE* shipping on qualifying offers. Marketing Strategy: Based on First Principles and Data Analytics

Review: Great marketing book! - Had to order for school. Package came in great.
Review: Fantastic marketing strat book for both undergrad and grad students! - I have used this book (1st edition) to teach marketing strategy and planning to undergraduate students for two years now, and my students have responded very positively to the content. Organizing marketing strategy around four principles (and the hierarchical/iterative process between these four steps) makes sense and allow for students to gain an understanding that they can apply to a variety of contexts in the real world. After reading and going through the new (2nd) edition, I am very pleased with the updates (e.g., new examples, more visually appealing layout with more colorful pages and key highlights) and plan to adopt this new edition for the fall semester.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #591,428 in Books ( See Top 100 in Books ) #76 in Business Marketing #166 in Market Research Business (Books) |
| Customer Reviews | 4.0 4.0 out of 5 stars (44) |
| Dimensions  | 7 x 0.75 x 9.95 inches |
| Edition  | 2nd |
| ISBN-10  | 1352011468 |
| ISBN-13  | 978-1352011463 |
| Item Weight  | 1.85 pounds |
| Language  | English |
| Print length  | 350 pages |
| Publication date  | February 5, 2021 |
| Publisher  | Bloomsbury Academic |
| Reading age  | 1 year and up |

## Images

![Marketing Strategy: Based on First Principles and Data Analytics - Image 1](https://m.media-amazon.com/images/I/61w2yeU16KL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great marketing book!
*by H***S on September 2, 2025*

Had to order for school. Package came in great.

### ⭐⭐⭐⭐⭐ Fantastic marketing strat book for both undergrad and grad students!
*by J***T on April 21, 2021*

I have used this book (1st edition) to teach marketing strategy and planning to undergraduate students for two years now, and my students have responded very positively to the content. Organizing marketing strategy around four principles (and the hierarchical/iterative process between these four steps) makes sense and allow for students to gain an understanding that they can apply to a variety of contexts in the real world. After reading and going through the new (2nd) edition, I am very pleased with the updates (e.g., new examples, more visually appealing layout with more colorful pages and key highlights) and plan to adopt this new edition for the fall semester.

### ⭐ Don't buy the online version. Formatting makes it awful to read
*by K***A on July 23, 2022*

This is by far the worst online textbook I've ever purchased. I would have returned it if I had any other options. It is impossible to read due to the formatting. The authors must not have any pride in their work to allow this product to be available in this condition. It is totally embarrassing. This issue is the same for iPad Air or laptop. How did this get approved by anyone? Why is Amazon allowing this product to remain available for sale in this condition? Why is the text ok in the sample version? Why has no one done anything about this with all the other negative comments pointing this out? A complete failure for everyone involved. A big waste of money. Shame!

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-17*