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I'm A Girly Fashion Doll Lucy is an 18-inch tall fashionista doll featuring a realistic, brown synthetic wig that can be cut and swapped for limitless styling options. Dressed in a trendy faux leather jacket, tulle skirt, and turquoise sneakers, Lucy encourages creative play for kids 8+ years. The doll’s reusable packaging doubles as a wardrobe, making storage stylish and sustainable. Additional wigs are available separately to extend the fun.









J**L
Such a great, versatile doll!
My daughter has played with the Lucy doll for a few weeks now and absolutely loves it! The doll and clothes are such great quality, and I like that she has interchangeable hair so you can update the doll without constantly buying a new doll! I notice with regular dolls, the hair is generally the first thing to wear out, so it is nice to have different options with this doll. The interchangeable hair also makes it easy for my daughter to cut or style the hair - since you can order different wigs. And the wigs come in so many fun colors!!! We are excited to order some more. The doll arrived quickly, and the packaging was nicely put together! Cannot recommend this doll enough!
K**S
I'm a Girly Doll
These dolls are exceptionally well built. They are thin dolls, but can wear AG type clothing pants, tee shirts and other items that can be baggy. They also fit the clothes Walmart sells for their dolls. I love the beautiful faces and hair on these dolls. For myself I will not change the hair, but these dolls are made so you can. Have fun. For the price, these dolls are worth every penny.
E**S
Check Wig Availability!
This is a lovely looking doll. Her face is different than most 18 inch dolls; it is less cutesy which I actually like. The body is also a little slimmer, but she seems sturdy. The clothes she came with are nice, but not memorable.However, I bought this during a deal, intrigued by the idea you could buy wigs and exchange out styles. I didn’t realize until after purchased that the wigs aren’t readily available on Amazon. Furthermore, I bought mine for displaying outfits, but I don’t see these being great for playing since the wig falls off pretty easily. Since wigs aren’t easy to find I may just glue it on.
B**I
Beautiful dolls with exquisite clothing
I didn't expect much from the dolls and was pleasantly surprised when I received them. I liked the first ones I purchased so well, I bought all five available. Of all the non-infant dolls I own for my grandchildren, they play with these the most. The clothing is well made and has endured constant removal and switching with the other dolls. The faces are so very pretty, too. (Although the big attraction is supposed to be the wigs, we don't exchange them and treat them as any other doll.)
A**X
Amazing doll!
This doll is beautiful and worth the money, especially if you can find her on sale. She has a full vinyl body, and the changeable wig is a lot of fun. She is skinnier than American Girl, but can share clothes with Journey Girls. Also you can buy wigs for cheap and customize the doll easily! It’s my daughter’s favorite doll.
Y**
Beautiful doll with cool outfit
With her soft shiny brown hair and big brown eyes, she is a beauty! Upon opening the box, my daughter was pleasantly surprised that the box can be reused as a colorful wardrobe for Lucy who is very stylish in her cyan colored dress and leather-like jacket that can actually zip. My daughter especially loves the trendy shoes that can be laced. They are the same kind my daughter likes to wear. Lucy's hair is easy to style and you can even change it. My daughter is already asking me to get her a set of the pink hair and more clothes accessories.
R**D
Great Value
Silky smooth hair, gorgeous face mold, and detailed fashions. The jacket and shoes are especially well made. This doll is an absolute steal for the clearance price! The doll has great weight to it as well. The one thing I saw advertised in some of the product descriptions is that the packaging is a reusable backdrop, but this was not the case.
D**I
Hair doesn’t stay on
Nice doll but useless the hair so hard to get on for adult and doesn’t stay on and the hair wig brought for the doll doesn’t go on at all. Don’t waste your money like me
Trustpilot
1 month ago
1 day ago