Purple Cow: Transform Your Business by Being Remarkable - by Seth Godin 1st Edition

An enjoyable read. The book is fairly short but gives very good examples of companies which have a 'purple cow' idea/product. The book also touches on how individuals need to find their own purple cow if they really want to stand out and some tips on how to get started.

Excellent book on being different. Case studies and the concepts are very distinct and provide excellent ideas.

Easy to read as all Seth Godin's books are, not always easy to implement. So many of his other books are references to this book. a must read if you market any service, product or business. Look past when it was published and see the gems that are still relevant in 2013.

Before buying it, I have been overwhelmed by the people who strongly advice to read this book, and after reading it I figured it out why: this book is a total kickstart guide for every marketer/entrepreneur who wants to create something remarkable. So, if you're deciding whether or not to buy, I surely know that you've already read on the internet what kind of knowledge you'll find inside this book and how greatly it will influence your future works.

really good book

Purple Cow es un excelente libro. Te lo recomiendo si quieres emprender o ya lo estás haciendo. Con tanta competencia en el mercado hoy día es necesario destacar de entre los demás y Seth Godin te dice cómo lo puedes hacer de una manera muy interesante. Yo tuve que leer el libro una segunda vez porque está tan lleno de consejos útiles que recomiendo los anotes.

Very informative make you think more!