--- product_id: 257023032 title: "L'OREAL TECHNIQUE Paris Excellence HiColor Red 1.2 oz (Pack of 3)" brand: "l'oreal technique" price: "NZ$97" currency: NZD in_stock: true reviews_count: 5 category: "L'oreal Technique" url: https://www.desertcart.nz/products/257023032-loreal-technique-paris-excellence-hicolor-red-1-2-oz-pack store_origin: NZ region: New Zealand --- # 30 min full cure time No-drip creamy formula Intense long-lasting red L'OREAL TECHNIQUE Paris Excellence HiColor Red 1.2 oz (Pack of 3) **Brand:** l'oreal technique **Price:** NZ$97 **Availability:** ✅ In Stock ## Summary > 🔥 Elevate your dark hair game with bold, no-brass red perfection! ## Quick Answers - **What is this?** L'OREAL TECHNIQUE Paris Excellence HiColor Red 1.2 oz (Pack of 3) by l'oreal technique - **How much does it cost?** NZ$97 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/257023032-loreal-technique-paris-excellence-hicolor-red-1-2-oz-pack) ## Best For - l'oreal technique enthusiasts ## Why This Product - Trusted l'oreal technique brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gentle on Hair:** Peroxide-free formula pampers hair while delivering permanent color - • **Fast & Effective:** Achieve full color in just 30 minutes—perfect for busy pros - • **Trusted by Thousands:** 4.7-star rating from over 2,500 users proves salon-quality performance - • **Vibrant Red That Pops:** Lift dark hair in one step with rich, fade-resistant color - • **Effortless Application:** No-drip cream formula ensures mess-free, professional results ## Overview L'OREAL TECHNIQUE Paris Excellence HiColor Red is a professional-grade permanent hair color designed specifically to lift and brighten dark hair in a single step. Its no-drip, peroxide-free creamy formula delivers intense, long-lasting red tones without brassiness, completing full processing in 30 minutes. Trusted by thousands with a 4.7-star rating, this pack of three tubes offers salon-quality results for all hair types. ## Description L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair Review: Nice color - It’s a very good dye and brand. If use with the proper developer, you get the color just like in the box. Review: Trop top - Cheveux parfait ## Features - Permanent Hair Color for Professional use only. - The no-drip, easy-to-use creme formula protects and pampers hair during and after processing. - See full Instructions printed inside of the carton. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B004KEQKR4 | | Best Sellers Rank | #13,787 in Beauty ( See Top 100 in Beauty ) #212 in Permanent Hair Color | | Brand | L'OREAL TECHNIQUE | | Brand Name | L'OREAL TECHNIQUE | | Color | plain red | | Colour | plain red | | Container Type | Tube | | Customer Reviews | 4.7 out of 5 stars 2,588 Reviews | | Full Cure Time | 3E+1 Minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Cream | | Item form | Cream | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | HiColor | | Material Features | creamy texture | | Material Type Free | Peroxide Free | | Model Number | SG_B004KEQKR4_US | | Number of Items | 3 | | Package Size Name | Pack of 3 | | Package information | Tube | | Product Benefits | Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness | | Product benefits | Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness | | Recommended Uses For Product | Hair colours and lightening | | Set Name | Excellence HiColor Red (Pack of 3) | | Suitable Hair Color | Dark Brown | | UPC | 657201051029 | | Unit Count | 102.0 Grams | ## Product Details - **Brand:** L'OREAL TECHNIQUE - **Colour:** plain red - **Item form:** Cream - **Package information:** Tube - **Product benefits:** Provides intense, long-lasting color that lifts dark hair in one single step, without brassiness ## Images ![L'OREAL TECHNIQUE Paris Excellence HiColor Red 1.2 oz (Pack of 3) - Image 1](https://m.media-amazon.com/images/I/61HGbhBey5L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: I am looking for a dark, blood red color. Would this color work or would Magenta be better?** A: Yes use as directed and you will love the results ! I own two retail stores and intense red ,magenta and red are the hot shades 2nd year running .looking at the chart , intense red is what your describing . Do it you will love the attention .Best Alex Jet **Q: does it bleed when you wash your hair?** A: I don’t think so, I made a red conditioner and shampoo, so I don’t think it does but what I am using for my hair it does. I washed my hair with regular shampoo and conditioner at my dad’s and I didn’t see any color on the tube. I will say probably the first and second, after that you should be fine. **Q: Will any brand of developer work or do you have to use L'Oreal?** A: Other brands will work. **Q: I have really long hair. How many tubes do i need?** A: My hair was to the middle of my back and I used 2 to 2 1/2 ## Customer Reviews ### ⭐⭐⭐⭐⭐ Nice color *by M***C on 22 July 2026* It’s a very good dye and brand. If use with the proper developer, you get the color just like in the box. ### ⭐⭐⭐⭐⭐ Trop top *by K***N on 2 September 2025* Cheveux parfait ### ⭐⭐⭐⭐⭐ Super *by M***M on 18 May 2026* tinta top, la rifaccio ogni 5/6 mesi (sono mora scura) ## Frequently Bought Together - L'Oreal Excel Hicolor Highlights Red 34 g (3-Pack) - L’Oréal Excel Hicolor HiLights Magenta - Yibaijia 18 Pcs Tools for Hair Colouring Kit, Dying, DIY Beauty Salon Bleaching, Dye Bowl and Brush, including Mixing, Ear Cover, Shawl, Gloves, Clips --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.nz/products/257023032-loreal-technique-paris-excellence-hicolor-red-1-2-oz-pack](https://www.desertcart.nz/products/257023032-loreal-technique-paris-excellence-hicolor-red-1-2-oz-pack) --- *Product available on Desertcart New Zealand* *Store origin: NZ* *Last updated: 2026-08-16*