---
product_id: 257836101
title: "Robinson Wake Up and Smell the Profit: 52 guaranteed ways to make more money in your coffee business"
price: "$52"
currency: NZD
in_stock: true
reviews_count: 5
url: https://www.desertcart.nz/products/257836101-robinson-wake-up-and-smell-the-profit-52-guaranteed-ways
store_origin: NZ
region: New Zealand
---

# 101 pages, quick reads Proven business growth strategies 52 actionable profit tips Robinson Wake Up and Smell the Profit: 52 guaranteed ways to make more money in your coffee business

**Price:** $52
**Availability:** ✅ In Stock

## Summary

> ☕ Wake Up, Smell the Profit, and Brew Your Business Success!

## Quick Answers

- **What is this?** Robinson Wake Up and Smell the Profit: 52 guaranteed ways to make more money in your coffee business
- **How much does it cost?** $52 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/257836101-robinson-wake-up-and-smell-the-profit-52-guaranteed-ways)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Data-Driven Decisions:** Track costs and sales weekly to optimize margins and growth.
- • **Business-First Mindset:** Shift from passion to profit with practical advice that treats your coffee shop like a thriving business.
- • **No-Fluff, Real Results:** Straightforward, actionable insights that cut through the noise and deliver measurable impact.
- • **52 Quick-Win Profit Hacks:** Each tip is concise and ready to implement during your coffee break.
- • **Customer & Employee Focused:** Boost sales and morale with tips on pricing, training, and communication.

## Overview

Robinson Wake Up and Smell the Profit offers 52 concise, actionable strategies designed to help coffee business owners increase revenue and operational efficiency. With 101 pages of no-nonsense advice, this book emphasizes practical business management, employee training, pricing strategies, and customer engagement to transform your coffee shop into a profitable venture.

## Description

Robinson Wake Up and Smell the Profit: 52 guaranteed ways to make more money in your coffee business : Gilmartin, Hugh, Richardson, John: desertcart.ae: Books

Review: No Fluff, To The Point, 52 Ways to Improve and Have More Coffee Success. - At 101 pages Wake Up and Smell the Profit gets right to the point providing good advice in nearly every line. The book is broken down into 52 tips making each one only a couple pages long. This is a good book to keep around and read during those 5-10 minute breaks between tasks or appointments. When I first read the title I assumed it meant 52 ways to market your coffee house. These 52 ways however, are more like tips to improve your coffee business. Some would argue “that is marketing” and broadly speaking they would be right. I just want to make sure you know what to expect. A good way to process or to take action on this information would be to pick 2 or 3 or 4 tips, and test them for a few weeks (or months, depending). Keep the changes that work, skip those that don't. Then go back and pick a few more until you have gone through all 52. Favorite line: “The number one issue that we deal with is clients who will not accept, either consciously or subconsciously, that they are running a business.” Any given suggestion could take a few hours, weeks, or months to implement and get proper feedback. For example, a smaller suggestion would be to have name tags with short descriptions for all your items. A larger suggestion would be to have a training program for employees or to track your numbers on a weekly basis. Some Other Great Tips: - Accept you are running a business and it is all about the money. - Don’t be a jerk boss. - Focus on the coffee: Good margin, great taste, and proper employee training. - Charge fair prices, to both your business and customers. - Understand Jay Abraham’s three ways to grow a business. Increase customers, increase how often they visit, and increase how much they spend per visit. - Use systems and processes (think The E-Myth Revisited book). - Make a plan each year. - Increase sales per visit. - Know your food cost and wage costs… Each Week. - Communicate with your employees. - Have spotless toilets (I love that one). - Constantly improve the sales process. I have also read " Wake Up and Sell More Coffee " another great book.
Review: Très bon livre - Il va droit au but, explique des cas concrets. C'est un livre sans fioritures qui vous met face à la réalité d'un coffee shop. Je le conseille à toute personne souhaitant se lancer dans l'aventure !

## Features

- Product - Book
- The text is easily understandable
- Comes in a good packaging
- Proper binding cover used to make the book durable

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #167,784 in Books ( See Top 100 in Books ) #408 in Small Business #6,799 in Business Management & Leadership #15,838 in Higher & Continuing Education Textbooks |
| Customer Reviews | 4.5 out of 5 stars 128 Reviews |

## Images

![Robinson Wake Up and Smell the Profit: 52 guaranteed ways to make more money in your coffee business - Image 1](https://m.media-amazon.com/images/I/71n2O2oR06L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ No Fluff, To The Point, 52 Ways to Improve and Have More Coffee Success.
*by J***N on 20 February 2016*

At 101 pages Wake Up and Smell the Profit gets right to the point providing good advice in nearly every line. The book is broken down into 52 tips making each one only a couple pages long. This is a good book to keep around and read during those 5-10 minute breaks between tasks or appointments. When I first read the title I assumed it meant 52 ways to market your coffee house. These 52 ways however, are more like tips to improve your coffee business. Some would argue “that is marketing” and broadly speaking they would be right. I just want to make sure you know what to expect. A good way to process or to take action on this information would be to pick 2 or 3 or 4 tips, and test them for a few weeks (or months, depending). Keep the changes that work, skip those that don't. Then go back and pick a few more until you have gone through all 52. Favorite line: “The number one issue that we deal with is clients who will not accept, either consciously or subconsciously, that they are running a business.” Any given suggestion could take a few hours, weeks, or months to implement and get proper feedback. For example, a smaller suggestion would be to have name tags with short descriptions for all your items. A larger suggestion would be to have a training program for employees or to track your numbers on a weekly basis. Some Other Great Tips: - Accept you are running a business and it is all about the money. - Don’t be a jerk boss. - Focus on the coffee: Good margin, great taste, and proper employee training. - Charge fair prices, to both your business and customers. - Understand Jay Abraham’s three ways to grow a business. Increase customers, increase how often they visit, and increase how much they spend per visit. - Use systems and processes (think The E-Myth Revisited book). - Make a plan each year. - Increase sales per visit. - Know your food cost and wage costs… Each Week. - Communicate with your employees. - Have spotless toilets (I love that one). - Constantly improve the sales process. I have also read " Wake Up and Sell More Coffee " another great book.

### ⭐⭐⭐⭐⭐ Très bon livre
*by H***E on 13 January 2016*

Il va droit au but, explique des cas concrets. C'est un livre sans fioritures qui vous met face à la réalité d'un coffee shop. Je le conseille à toute personne souhaitant se lancer dans l'aventure !

### ⭐⭐⭐⭐ Cost structures
*by E***N on 16 June 2018*

I am opening a coffee shop/roaster in the next 12-18 months. I have more than 30 years business experience so for me it was a little light on details. For someone that is starting out as a person in business.... great read and valuable.

## Frequently Bought Together

- Wake up and smell the profit: 2nd edition
- The Daily Grind: How to open & run a coffee shop that makes money
- How to Open & Operate a Financially Successful Coffee, Espresso and Tea Shop (How to Open and Operate a Financially Successful...)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-18*