---
product_id: 259804676
title: "Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown"
brand: "ion"
price: "$51"
currency: NZD
in_stock: true
reviews_count: 5
category: "Ion"
url: https://www.desertcart.nz/products/259804676-intensive-shine-3n-dark-natural-brown-demi-permanent-creme-hair
store_origin: NZ
region: New Zealand
---

# Maximum light reflection & shine PPD-free with nourishing botanicals Fade-resistant, long-lasting color Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown

**Brand:** ion
**Price:** $51
**Availability:** ✅ In Stock

## Summary

> 💇‍♀️ Elevate your hair game with vibrant, damage-free color that lasts!

## Quick Answers

- **What is this?** Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown by ion
- **How much does it cost?** $51 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/259804676-intensive-shine-3n-dark-natural-brown-demi-permanent-creme-hair)

## Best For

- ion enthusiasts

## Why This Product

- Trusted ion brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Yet Powerful:** PPD-free ionic formula enriched with Argan, Pequi oils & Hyaluronic Acid for nourished, stronger hair.
- • **Fade-Resistant Formula:** Enjoy rich, vibrant color that lasts through weeks of washes without dulling.
- • **Brilliant Shine, Every Strand:** Unlock salon-quality light reflection and intense shine that turns heads.
- • **Customizable Color Experience:** Mix and match shades easily for your perfect tone—no commitment, just confidence.
- • **Gray Coverage Without Compromise:** Seamlessly blend or cover up to 100% gray hair without lifting your natural pigment.

## Overview

Ion Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color delivers a luxurious, ammonia-free ionic formula that provides up to 100% gray coverage with intense shine and fade-resistant color. Enriched with nourishing botanicals like Argan and Pequi oils plus Hyaluronic Acid, it strengthens hair while offering a gentle, customizable coloring experience. Perfect for professionals seeking salon-quality results at home without damage or harsh chemicals.

## Description

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious long-lasting deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves. ion Hair Color's superior quality proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation- our microscopic pigment molecules oxidize slower allowing them to penetrate deep into the cortex of each hair strand for long-lasting fade-resistant color. ion's formulas are PPD-free and enriched with Hyaluronic Acid Argan Oil Pequi Oil and botanicals to nourish and strengthen hair from within. Not to mention ion Hair Color is gentle on hair. Unlock your hair's true potential with ion's cutting-edge salon-quality color science and bring home vibrancy like never before. The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance.

Review: I keep my hair long (35"+), and thus have to be very gentle with it. I used boxed permanent before switching to Ion Demi about 3 years ago, and in the last year my hair has mostly returned to its virgin state of health (natural curling at the ends, bounce, you know what it is) and I couldn't be happier with this dye. Keeping an air of natural, casual beauty is very important to me, so this is great as you can literally color or touch-up whenever you want without worrying about damage. It's ridiculously easy to whip some up and slap it on your roots before a shower (remember to forgo the conditioner and styling products for at least 24 hours prior), and wake up looking flawless, every single day. I mix Dark Natural Brown and Blue Black 1:1 to get a super deep but not artificial looking black. That's another thing I love about this - you can mix and match to make your ideal color. While it's best to test your concoction on a piece of hair first, it's not the end of the world if you dump it on your entire head - because it'll wash out in a month. I wash my hair once a week, so it lasts at least 3 months - sans root touch ups. But when making the switch from drugstore box dye to a more DIY, it's important to gain at least a small understanding of the chemical reaction you're creating. The most important thing being not accidentally turning demi permanent into permanent with too high volume developer. I see desertcart is recommending 20 volume developer with this and that is NOT what should be used with demi. That's because demi pretty much just sticks to the surface of your hair, and so it's formulated with a lot of pigment to create the same rich color as permanent would. Permanent is meant to be inserted into your strands (much like a tattoo) without losing much pigment. And what makes the difference between semi, demi, or permanent is the volume of your developer. The higher the volume, the more the "scales" on your strands are lifted, the more pigment deposited into the strand. So once you go above 10 with a demi, you've turned it into permanent - a much darker than desired permanent. AND you're stuck with it. 5 to 10 volume, or a demi developer, is what should be used with this dye. Once you get your colors and your ratios right (there are directions in the box for help on how to do this), there won't be much reason to ever go back. Happy Slaying, Sisters
Review: I am transitioning to natural gray. The Chrome was excellent. Pretty dark gray color with great shine. Because I have natural white and gray, weakly bleached mid-shaft and previously colored red and then bleached ends, I used the Ion pre-color treatment to even the color. Mixed with the Ion Sensitive Scalp 20 volume developer and left on for 30 minutes. Rinsed, shampooed with Redken Magnetics and finished with the Ion after-color treatment. Very happy with the result and will be using again. The color has faded somewhat after ten shampoos but is expected with a demi-permanent. Using the Celeb Luxury Viral ColorWash shampoo in silver has extended the color since then.

## Features

- Enhance, change or increase the color intensity
- Fade resistant and intense conditioning
- Maximum light reflection and shine
- PPD-free

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004FVYLAA |
| ASIN  | B004FVYLAA |
| Best Sellers Rank | #132,148 in Beauty ( See Top 100 in Beauty ) #1,739 in Permanent Hair Color |
| Customer reviews | 4.4 4.4 out of 5 stars (1,031) |
| Date First Available  | 25 January 2016 |
| Is Discontinued By Manufacturer  | No |
| Manufacturer | ION HAIRCOLOR |
| Manufacturer  | ION HAIRCOLOR |
| Manufacturer reference | PF005235 |
| Manufacturer reference  | PF005235 |
| Package Dimensions | 16.69 x 4.5 x 2.9 cm; 68 g |
| Package Dimensions  | 16.69 x 4.5 x 2.9 cm; 68 g |

## Product Details

- **Brand:** ION
- **Colour:** 3N Dark Natural Brown
- **Item form:** Cream
- **Package information:** Tube
- **Product benefits:** Hair Coloring

## Images

![Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown - Image 1](https://m.media-amazon.com/images/I/51lqb9yEJIL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: wet or dry application?**
A: Dry

**Q: If i'm using on (bleached) platinum blonde hair do I still need the developer?**
A: Yes, you will need a 10 volume developer, but your processing time might need to be shortened to avoid your color going too dark, unless that is what your desired goal is. I really like the Ion 10 Volume Developer for Sensitive Scalps, it never causes my scalp to sting or itch. I hope this helps, happy coloring!

**Q: what is the ratio to the developer 1 to 1 or 1 to 2 part developer?**
A: If you’re dying your hair normally, it’s one part hair color to two parts developer. But if you want to cover white hair, then the ration is 1 to 1. I have a lot of white hair, and this hair color covers it very well. However, each time I wash my hair, a little bit of the dye fades. I wash my hair every day, and dye it once a month. By the end of the month, my white hair is light brown.

**Q: I don't understand from this description what the product even is.  Is it the tube of color?  The developer?  Both?**
A: It is the tube of color. You will need a 10 vol developer.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by S***S on 27 October 2019*

I keep my hair long (35"+), and thus have to be very gentle with it. I used boxed permanent before switching to Ion Demi about 3 years ago, and in the last year my hair has mostly returned to its virgin state of health (natural curling at the ends, bounce, you know what it is) and I couldn't be happier with this dye. Keeping an air of natural, casual beauty is very important to me, so this is great as you can literally color or touch-up whenever you want without worrying about damage. It's ridiculously easy to whip some up and slap it on your roots before a shower (remember to forgo the conditioner and styling products for at least 24 hours prior), and wake up looking flawless, every single day. I mix Dark Natural Brown and Blue Black 1:1 to get a super deep but not artificial looking black. That's another thing I love about this - you can mix and match to make your ideal color. While it's best to test your concoction on a piece of hair first, it's not the end of the world if you dump it on your entire head - because it'll wash out in a month. I wash my hair once a week, so it lasts at least 3 months - sans root touch ups. But when making the switch from drugstore box dye to a more DIY, it's important to gain at least a small understanding of the chemical reaction you're creating. The most important thing being not accidentally turning demi permanent into permanent with too high volume developer. I see Amazon is recommending 20 volume developer with this and that is NOT what should be used with demi. That's because demi pretty much just sticks to the surface of your hair, and so it's formulated with a lot of pigment to create the same rich color as permanent would. Permanent is meant to be inserted into your strands (much like a tattoo) without losing much pigment. And what makes the difference between semi, demi, or permanent is the volume of your developer. The higher the volume, the more the "scales" on your strands are lifted, the more pigment deposited into the strand. So once you go above 10 with a demi, you've turned it into permanent - a much darker than desired permanent. AND you're stuck with it. 5 to 10 volume, or a demi developer, is what should be used with this dye. Once you get your colors and your ratios right (there are directions in the box for help on how to do this), there won't be much reason to ever go back. Happy Slaying, Sisters

### ⭐⭐⭐⭐⭐ Review
*by P***R on 21 November 2016*

I am transitioning to natural gray. The Chrome was excellent. Pretty dark gray color with great shine. Because I have natural white and gray, weakly bleached mid-shaft and previously colored red and then bleached ends, I used the Ion pre-color treatment to even the color. Mixed with the Ion Sensitive Scalp 20 volume developer and left on for 30 minutes. Rinsed, shampooed with Redken Magnetics and finished with the Ion after-color treatment. Very happy with the result and will be using again. The color has faded somewhat after ten shampoos but is expected with a demi-permanent. Using the Celeb Luxury Viral ColorWash shampoo in silver has extended the color since then.

### ⭐⭐⭐⭐⭐ Review
*by M***S on 24 November 2025*

Very happy with this…the color is intense, so next time I’ll do 5N plus some 4n, you can mix them easily for a custom result. The 4n is a little too dark for my taste, but looks natural. I was very pleased with the texture of my hair afterwards too. I’m one of those people who tried embracing their gray for over two years, and I was totally gray, but it just didn’t feel like me whenever I looked in the mirror… I tried a new hairstyle, conditioning, nothing worked. I simply looked much older than I felt & who wants that? So I love Ion…it’s the best I have ever used. I use it with 10 Developer, so it isn’t too harsh on my hair. Store boxed dyes just made my hair more coarse and brittle, not this! I follow it with the after-color Ion conditioner which is amazing!! My hair is thick & curly & coarse…which is very tough to control and soften…but Ion does all of it plus gives me great shine! No regrets…buying their shampoo today also.

## Frequently Bought Together

- Ion Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes
- Ion 4N Medium Brown Permanent Creme Hair Color 4N Medium Brown

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-01*