---
product_id: 260375858
title: "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands"
price: "$177"
currency: NZD
in_stock: true
reviews_count: 5
url: https://www.desertcart.nz/products/260375858-the-luxury-strategy-break-the-rules-of-marketing-to-build
store_origin: NZ
region: New Zealand
---

# The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

**Price:** $177
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- **How much does it cost?** $177 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/260375858-the-luxury-strategy-break-the-rules-of-marketing-to-build)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
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## Description

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands : Kapferer, Jean-Noël, Bastien, Vincent: desertcart.ae: Books

Review: I would like to strongly recommend this book as it is a real reference to understand the Luxury Business Model and the Marketing anti-laws. The structure of the book is very well crafted and it is easy to quickly find some specific concepts & definitions! I was lucky to follow the lecture of Professor Kapferer during the Luxury Module and to push in detail the key concepts.. So the first step is to read a book and than to discuss the Major concepts with the Professors!
Review: This book is a must read if you are in business in general. Ai suggested it and I m glad I followed the recommendation

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 0749464917 |
| Best Sellers Rank | #36,894 in Books ( See Top 100 in Books ) #62 in Advertising #140 in Sales & Selling #221 in Management Science |
| Customer reviews | 4.6 4.6 out of 5 stars (273) |
| Dimensions  | 16.61 x 2.7 x 24.1 cm |
| Edition  | 2nd |
| ISBN-10  | 0749464917 |
| ISBN-13  | 978-0749464912 |
| Item weight  | 839 g |
| Language  | English |
| Print length  | 408 pages |
| Publication date  | 3 September 2012 |
| Publisher  | Kogan Page |

## Images

![The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Image 1](https://m.media-amazon.com/images/I/61Oq-cgZ7GL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by T***C on 9 November 2013*

I would like to strongly recommend this book as it is a real reference to understand the Luxury Business Model and the Marketing anti-laws. The structure of the book is very well crafted and it is easy to quickly find some specific concepts & definitions! I was lucky to follow the lecture of Professor Kapferer during the Luxury Module and to push in detail the key concepts.. So the first step is to read a book and than to discuss the Major concepts with the Professors!

### ⭐⭐⭐⭐⭐ Review
*by S***E on 14 July 2024*

This book is a must read if you are in business in general. Ai suggested it and I m glad I followed the recommendation

### ⭐⭐⭐⭐⭐ Review
*by C***I on 25 May 2017*

Di solito i libri di marketing si limitano a ripetere, per centinaia di pagine, lo stesso concetto. Non è questo il caso. Kapferer è Bastien hanno messo insieme un ottimo lavoro, frutto della loro esperienza diretta in questo settore. Il libro ha un'impostazione logica ed elegante, intreccia teorie e dati reali, riporta aneddoti di clamorosi successi ed errori madornali, e riesce a mantenere sempre alto l'interesse del lettore. Le regole del lusso sono fatte di disobbedienza, coraggio, intuizione, coerenza e fedeltà ai principi di marca. Mi sento di suggerirlo a chiunque sia interessato, nel suo lavoro, ad approfondire le strategie inaspettate che regolano questo mondo, sconosciuto alla maggior parte di noi. Questo è un testo che non prenderà mai polvere sul vostro scaffale e vi ritroverete spesso a consultarlo. Pensatelo come a un Kotler tempestato di diamanti. Buona lettura!

## Frequently Bought Together

- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
- Rethinking Prestige Branding: Secrets of the Ueber-Brands

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-19*