---
product_id: 261506390
title: "Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color"
brand: "smart beauty"
price: "$62"
currency: NZD
in_stock: true
reviews_count: 9
category: "Smart Beauty"
url: https://www.desertcart.nz/products/261506390-ash-blonde-hair-dye-with-added-plex-hair-care-conditioner
store_origin: NZ
region: New Zealand
---

# Vegan & Cruelty-Free Formula Permanent Ash Blonde Color Plex Conditioner Protects & Repairs Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color

**Brand:** smart beauty
**Price:** $62
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your coolest blonde yet — with care that’s as smart as your style!

## Quick Answers

- **What is this?** Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color by smart beauty
- **How much does it cost?** $62 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/261506390-ash-blonde-hair-dye-with-added-plex-hair-care-conditioner)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Shade for All:** Formulated for every hair type and tone—Afro, Asian, Caucasian, and chemically treated alike.
- • **Ethical Beauty, Elevated:** 100% vegan, cruelty-free, and crafted with professional-grade UK & EU cosmetic standards.
- • **Strengthen While You Color:** Infused with Plex technology to rebuild and protect hair structure during the coloring process.
- • **Brass-Free Blonde Perfection:** Cool ash toner neutralizes unwanted warmth for a flawless, salon-worthy blonde.
- • **Effortless, Mess-Free Application:** Precision nozzle and smooth cream formula ensure a drip-free, easy at-home coloring experience.

## Overview

Smart Beauty’s Ash Blonde Hair Dye delivers a permanent, cool ash blonde shade enriched with Plex hair care conditioner to protect and rebuild hair during coloring. This vegan, cruelty-free formula covers grey, lightens dark blonde without bleach, and suits all hair types. Designed for mess-free home application, it meets UK and European professional cosmetic standards, making it the ethical, high-performance choice for millennial professionals seeking flawless, salon-quality results.

## Description

desertcart.com : Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color : Beauty & Personal Care

Review: So far so good! - I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.
Review: Soft hair, perfect color! - The color came out perfectly and exactly the purple color I wanted. :)

## Features

- Acts as hair toner for blonde hair to reduce brassy color; lightens dark blonde without bleach. Color cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure
- Natural blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian, and chemically treated. Hair color for women and men
- Vegan, cruelty-free blonde hair dye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection
- Mess-free application. Mix the blonde color cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip coloring experience
- Smart Beauty is an innovative independent-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice, and minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B08FF4X4JB |
| Best Sellers Rank | #12,880 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #140 in Hair Color |
| Customer Reviews | 4.0 4.0 out of 5 stars (6,722) |
| Item model number  | SB1595 |
| Manufacturer  | Smart Beauty |
| Product Dimensions  | 2.36 x 3.54 x 6.69 inches; 7.94 ounces |
| UPC  | 830577001595 |

## Product Details

- **Brand:** Smart Beauty
- **Color:** Ash Blonde
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening

## Images

![Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color - Image 1](https://m.media-amazon.com/images/I/41BBT-vJFgL.jpg)
![Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color - Image 2](https://m.media-amazon.com/images/I/51R5u8rpacL.jpg)
![Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color - Image 3](https://m.media-amazon.com/images/I/51YCvT7UrWL.jpg)
![Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color - Image 4](https://m.media-amazon.com/images/I/51emS4yZ+XL.jpg)
![Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color - Image 5](https://m.media-amazon.com/images/I/51kzc+W2YvL.jpg)

## Questions & Answers

**Q: Does this item have bleach?**
A: Hi Ari, yes it will lighten your hair, if you have dark hair and want a platinum result, you will need to bleach your hair to light blonde.

**Q: How blonde does it make your hair?**
A: To get the best platinum blonde results apply to light-to-medium blonde hair. If your hair is darker, the platinum result will not be as visible. You may refer to the 3rd picture on the product page to learn more about the possible results based on hair natural shade.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So far so good!
*by L***O on August 4, 2025*

I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.

### ⭐⭐⭐⭐⭐ Soft hair, perfect color!
*by M***S on January 14, 2026*

The color came out perfectly and exactly the purple color I wanted. :)

### ⭐ Product stripped my color from most of my hair, but is vibrant on the roots.
*by L***O on January 6, 2026*

UPDATE: I have only washed my hair twice since I used this product letting it sit on my hair for 30 minutes just like I was instructed and here are the latest pictures. I read the directions and did exactly step-by-step. What they told me to do. I have extremely purple roots in places and the rest of my hair was stripped of all of its color. It also dried my hair out so much I had to layer it and now I have a mullet. The last photo was what the color looked like before I used this hair color. I didn’t know it would strip out all of that violet color that I had. I just wanted to cover my roots as you can see in the three prior photos, my hair is brownish silver now with purple roots. I am extremely unhappy.

## Frequently Bought Together

- Ash Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Color with Cool Ash Hair Toner for Blond Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Color
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl. Ounces, Sterling)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-01-23*