---
product_id: 263647088
title: "Soft Gel Paste Food Coloring .75 oz. Blue AM 102"
brand: "americolor"
price: "$34"
currency: NZD
in_stock: true
reviews_count: 5
category: "Ameri Color"
url: https://www.desertcart.nz/products/263647088-soft-gel-paste-food-coloring-75-oz-blue-am-102
store_origin: NZ
region: New Zealand
---

# Superior vibrant color strength Highly concentrated soft gel Squeezable bottle with flip-top cap Soft Gel Paste Food Coloring .75 oz. Blue AM 102

**Brand:** americolor
**Price:** $34
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your baking game with color that commands attention!

## Quick Answers

- **What is this?** Soft Gel Paste Food Coloring .75 oz. Blue AM 102 by americolor
- **How much does it cost?** $34 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/263647088-soft-gel-paste-food-coloring-75-oz-blue-am-102)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Less is More:** Highly concentrated gel means you use less color, saving money and effort
- • **Precision Drop Control:** Squeeze out exact drops every time for flawless color consistency
- • **Vibrant & Long-Lasting:** Unmatched pigment strength that keeps your creations Instagram-worthy
- • **No Weeping or Hardening:** Stable formula that won’t separate or dry out your icing
- • **Kosher & Gluten-Free Certified:** Safe, reliable, and made proudly in the USA for peace of mind

## Overview

Americolor Soft Gel Paste Food Coloring in Blue is a premium, highly concentrated gel formula designed for professional and home bakers alike. Packaged in a unique squeezable bottle with a flip-top cap, it offers precise drop control and consistent vibrant color without separation or hardening. Certified kosher and gluten-free, this U.S.-made gel paste delivers superior pigment strength, allowing you to use less product while achieving brilliant, long-lasting hues in icings, fondants, and more.

## Description

We have developed a unique form of color and packaging for our products. To provide greater efficiency, quality, value and convenience for the decorator we created Soft Gel Paste™, a pourable, highly concentrated gel, breaking with the industry standard of a hard paste in a jar.We purposefully chose a bottle that looked different from anything else on the market—a squeezable bottle with a flip-top cap. This allows color to be dispensed in individual drops for clean and easy to repeat control from one application to the next.These highly concentrated soft gel food colors are formulated with the necessary die concentration levels needed to achieve the most vibrant and brilliant shades. Soft Gel Paste colors have a viscosity that offers the convenience of a pour-able gel, making it easier to measure amounts or duplicate shades.Only a small amount is needed to tint icing, fondant, marzipan, gum paste, or dough without affecting the consistency, and it will not break down buttercream or non-dairy icings like liquid colors.Product made in the United States. Ingredients: Water, sugar, and one or more of the following U.S. certified colors: Blue 1 (E133), Blue 2 (E132), Yellow 5 (E102), Yellow 6 (E110), Red 3 (E127), Red 40 (E129), titanium dioxide (E171), mica pigment, vegetable gum, modified corn starch, citric acid and less than 1/10 of 1% sodium benzoate and potassium sorbate as preservatives.*Due to the calibration differences between computer monitors, tablets, etc., the color you see here may not exactly match the finished product.Keywords: food coloring americolor soft gel paste airbrush amerimist oil candy powdered electric nifty fifty gray student kit cake decorating chocolate edible pens gourmet writers baking colorant cookies pops icing fondant marzipan gum paste dough buttercream

Review: Perfect Cookie Monster color!
Review: Good strong food colouring with loads of pigment good strong food colouring with loads of pigment good strong food colouring with loads of pigment I don't know why desertcart wants so many words???

## Features

- Soft gel paste is an effective coloring system
- It's consistent from batch to batch; Certified kosher and made in the U.S.A
- It has coloring strength superior to any other food color
- It will not separate or weep and does not harden
- The base ingredients allow the color to disperse immediately so you actually use less color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000MTA1JO |
| Age Range Description | All Ages |
| Best Sellers Rank | #55,126 in Grocery ( See Top 100 in Grocery ) #313 in Food Coloring |
| Brand | AmeriColor |
| Customer Reviews | 4.7 4.7 out of 5 stars (898) |
| Date First Available | 9 August 2012 |
| Format | Gel |
| Item model number | AM 102 |
| Manufacturer | Americolor |
| Package Information | GIFT BOX |
| Product Dimensions | 7.62 x 2.54 x 2.54 cm; 18 g |
| Special Feature | Gluten Free, Kosher |
| Weight | 21 g |

## Product Details

- **Brand:** AmeriColor
- **Colour:** Royal Blue
- **Diet type:** Kosher
- **Liquid volume:** 0.75 Fluid Ounces
- **Specialty:** Gluten Free, Kosher

## Images

![Soft Gel Paste Food Coloring .75 oz. Blue AM 102 - Image 1](https://m.media-amazon.com/images/I/51E1wHVHZKL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by V***O on 12 November 2025*

Perfect Cookie Monster color!

### ⭐⭐⭐⭐⭐ Review
*by A***D on 4 February 2014*

Good strong food colouring with loads of pigment good strong food colouring with loads of pigment good strong food colouring with loads of pigment I don't know why Amazon wants so many words???

### ⭐⭐⭐⭐⭐ Review
*by S***J on 6 September 2016*

Amazing output color!

## Frequently Bought Together

- AmeriColor, Royal Blue, .75 Ounce Bottle, Soft Gel Paste Food Color
- AmeriColor Super Red Soft Gel Paste, .75oz
- AmeriColor, Super Black, .75 Ounce Bottle, Soft Gel Paste Food Color

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---

*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-09*