---
product_id: 278443393
title: "Pureology Strength Cure Blonde, Purple Shampoo, Restore & Tone for Brassy Blonde Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse"
brand: "pureology"
price: "$70"
currency: NZD
in_stock: false
reviews_count: 5
url: https://www.desertcart.nz/products/278443393-pureology-strength-cure-blonde-purple-shampoo-restore-and-tone-brassy
store_origin: NZ
region: New Zealand
---

# Vegan & sulphate-free Purple toning power Strengthens & repairs Pureology Strength Cure Blonde, Purple Shampoo, Restore & Tone for Brassy Blonde Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse

**Brand:** pureology
**Price:** $70
**Availability:** ❌ Out of Stock

## Summary

> 💜 Elevate your blonde game with strength and style that turns heads!

## Quick Answers

- **What is this?** Pureology Strength Cure Blonde, Purple Shampoo, Restore & Tone for Brassy Blonde Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse by pureology
- **How much does it cost?** $70 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/278443393-pureology-strength-cure-blonde-purple-shampoo-restore-and-tone-brassy)

## Best For

- pureology enthusiasts

## Why This Product

- Trusted pureology brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Chic Cleanse:** 100% vegan ingredients for a conscious beauty routine that doesn’t compromise performance.
- • **Power-Packed Repair:** Rebuilds damaged, color-treated hair to keep your strands resilient and soft.
- • **Brassiness, Be Gone!:** Neutralizes unwanted yellow tones for that flawless blonde glow.
- • **Gentle Yet Effective:** Sulfate-free formula ensures a clean, non-drying wash that respects your hair’s health.
- • **Long-Lasting Freshness:** Leaves hair soft and ready to style for days, no greasy residue or buildup.

## Overview

Pureology Strength Cure Blonde Purple Shampoo is a luxurious, sulfate-free, vegan formula designed to tone down brassiness while repairing and strengthening color-treated blonde hair. Its creamy lather gently cleanses without drying, leaving hair soft, vibrant, and protected from future damage.

## Description

Luxurious, rich-lather purple Shampoo. This gentle and creamy toning system of shampoo and conditioner neutralizes brassiness in lightened hair, while helping to repair the strength of damaged colour-treated hair.

Review: Absolutely a step up from the previous purple shampoo I was using, that would only moderately tone and left my hair feeling dry. I'm seriously pleased with this. It's sulphate free, so it leaves my hair feeling exceptionally soft, almost like if I were bathing with a water softener installed in my house. There's no oily or greasy residue and I feel fine to keep styling my hair a day or two after washing. I have naturally dark blonde hair with a lot of natural red. I colour it lighter (medium blonde with lowlines) with an ashier tone, and I notice this has been doing great work in maintaining the tone and keeping my natural brassy colour at bay. I usually leave it on my hair about 5 minutes in the shower to really try to make it work. I also find I don't need to require too much to wash my long hair - a bit goes a considerable way. No staining on my tub, my facecloth, or even my microfibre shower curtain. It comes right off without issue for me, even if it was dried on. No staining on my hands or skin either, and I am very pale in winter! If I had any comment it's I'm not the biggest fan of the scent. My previous shampoo is inferior in other ways but smelled nicer. This is a bit strong in the shower and has sort of a chemical way of the smell, though it's not unbearable by any means - just not my favourite. It does mute a lot on your dried hair and the scent warms and relaxes considerably. But I am sold overall on this!
Review: Brilliant Smell: Gorgeous Shampoo quality: Excellent

## Features

- Tones and neutralizes
- Repairs damaged hair
- Gives hair strength and softness
- Helps prevent future damage

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B089165CCF |
| ASIN  | B089165CCF |
| Best Sellers Rank | #117,723 in Beauty ( See Top 100 in Beauty ) #5,019 in Hair Shampoos |
| Customer reviews | 4.6 4.6 out of 5 stars (2,597) |
| Date First Available  | 1 August 2020 |
| Item model number | P1870800 |
| Item model number  | P1870800 |
| Manufacturer | Pureology |
| Manufacturer  | Pureology |
| Product Dimensions | 4.22 x 6.37 x 18.42 cm; 250 g |
| Product Dimensions  | 4.22 x 6.37 x 18.42 cm; 250 g |

## Product Details

- **Age range (description):** Adult
- **Brand:** Pureology
- **Hair type:** Color Treated
- **Item form:** Liquid
- **Scent:** Pear, Rose, and Sandalwood

## Images

![Pureology Strength Cure Blonde, Purple Shampoo, Restore & Tone for Brassy Blonde Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse - Image 1](https://m.media-amazon.com/images/I/61GrXH-xzPL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by J***. on 8 March 2024*

Absolutely a step up from the previous purple shampoo I was using, that would only moderately tone and left my hair feeling dry. I'm seriously pleased with this. It's sulphate free, so it leaves my hair feeling exceptionally soft, almost like if I were bathing with a water softener installed in my house. There's no oily or greasy residue and I feel fine to keep styling my hair a day or two after washing. I have naturally dark blonde hair with a lot of natural red. I colour it lighter (medium blonde with lowlines) with an ashier tone, and I notice this has been doing great work in maintaining the tone and keeping my natural brassy colour at bay. I usually leave it on my hair about 5 minutes in the shower to really try to make it work. I also find I don't need to require too much to wash my long hair - a bit goes a considerable way. No staining on my tub, my facecloth, or even my microfibre shower curtain. It comes right off without issue for me, even if it was dried on. No staining on my hands or skin either, and I am very pale in winter! If I had any comment it's I'm not the biggest fan of the scent. My previous shampoo is inferior in other ways but smelled nicer. This is a bit strong in the shower and has sort of a chemical way of the smell, though it's not unbearable by any means - just not my favourite. It does mute a lot on your dried hair and the scent warms and relaxes considerably. But I am sold overall on this!

### ⭐⭐⭐⭐⭐ Review
*by F***N on 12 July 2025*

Brilliant Smell: Gorgeous Shampoo quality: Excellent

### ⭐⭐⭐⭐⭐ Review
*by J***L on 27 June 2025*

I love this purple shampoo for my overly blond highlighted hair that I thought was beyond repair. I tried the Redken purple shampoo first and found it so drying but this leaves my hair much softer and there is no staining on hands or shower. It maintains the color as much less brassy and I use it when I wash my hair, which os only twice a week. I use it with K18 molecular hair mask and a Color Wow conditioner and my hair is in better condition than ever. Highly recommend.

## Frequently Bought Together

- Pureology Strength Cure Blonde Purple Shampoo - For Blonde & Lightened Color-Treated Hair, Tones & Fortifies Brassy Hair, Sulfate-Free & Vegan
- Pureology Strength Cure Conditioner - For Damaged and Color-Treated Hair, Softens & Strengthens Hair, Sulfate Free & Vegan
- Pureology Hydrate Conditioner - For Dry or Color-Treated Hair, Restores Moisture & Softness, Seals In Hydration, Color-Safe, Vegan

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-15*