---
product_id: 28306342
title: "Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)"
brand: "oliver busch"
price: "$196"
currency: NZD
in_stock: true
reviews_count: 6
url: https://www.desertcart.nz/products/28306342-programmatic-advertising-the-successful-transformation-to-automated-data-driven-marketing
store_origin: NZ
region: New Zealand
---

# Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

**Brand:** oliver busch
**Price:** $196
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals) by oliver busch
- **How much does it cost?** $196 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/28306342-programmatic-advertising-the-successful-transformation-to-automated-data-driven-marketing)

## Best For

- oliver busch enthusiasts

## Why This Product

- Trusted oliver busch brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals) - Image 1](https://m.media-amazon.com/images/I/41r+vvsYb1L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    No index
  

*by D***Y on Reviewed in the United States on September 23, 2022*

The content is great; very informative. My big problem is that it has no index. So I guess you can take good notes and create your own in the event you need to go back for reference. Otherwise, a nice book to have as part of my advertising book collection.

### ⭐⭐⭐⭐⭐ 







  
  
    Guide Book
  

*by C***R on Reviewed in the United States on December 29, 2018*

If you want to get an in depth start in your programmatic career, reading this will definitely give you more insight into the digital media advertising world.

### ⭐⭐⭐⭐⭐ 







  
  
    Such an interesting book that the industry desperately needs. ...
  

*by M***A on Reviewed in the United States on August 6, 2016*

Such an interesting book that the industry desperately needs.It can be read even by non-digital marketers; as it gives an overview about the overall industry and how programmatic advertising can be established across various of consumer touch points.

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**Shop now:** [https://www.desertcart.nz/products/28306342-programmatic-advertising-the-successful-transformation-to-automated-data-driven-marketing](https://www.desertcart.nz/products/28306342-programmatic-advertising-the-successful-transformation-to-automated-data-driven-marketing)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-01-22*