---
product_id: 2909608
title: "Food Coloring AmeriColor - Bright White Soft Gel Paste, 20 Ounce"
brand: "americolor"
price: "$88"
currency: NZD
in_stock: true
reviews_count: 8
category: "Ameri Color"
url: https://www.desertcart.nz/products/2909608-food-coloring-americolor-bright-white-soft-gel-paste-20-ounce
store_origin: NZ
region: New Zealand
---

# Superior coloring strength Convenient squeeze bottle Made in the USA, kosher certified Food Coloring AmeriColor - Bright White Soft Gel Paste, 20 Ounce

**Brand:** americolor
**Price:** $88
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your baking game with the brightest white that never quits! 🎂

## Quick Answers

- **What is this?** Food Coloring AmeriColor - Bright White Soft Gel Paste, 20 Ounce by americolor
- **How much does it cost?** $88 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/2909608-food-coloring-americolor-bright-white-soft-gel-paste-20-ounce)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **No Weeping or Hardening:** Keeps your icing smooth and creamy without drying out or cracking.
- • **User-Friendly Flip-Top Cap:** Mess-free, precise application with the signature squeeze bottle design.
- • **Trusted by Top Decorators Worldwide:** Join thousands of pros who rely on AmeriColor for premium results.
- • **Versatile for Every Baking Creation:** Perfect for royal icing, buttercream, fondant, cake batter, cookies, macarons, and even slime!
- • **Vibrant & Consistent Color Every Time:** Achieve flawless, bright white hues that never fade or separate.

## Overview

AmeriColor Bright White Soft Gel Paste is a 20-ounce, kosher-certified food coloring gel made in the USA. Renowned for its superior coloring strength and non-separating formula, it delivers vibrant, consistent white tones ideal for royal icing, buttercream, fondant, and more. Packaged in a convenient squeeze bottle with a flip-top cap, it’s the trusted choice of professional decorators and baking enthusiasts alike.

## Description

AmeriColor Soft Gel Paste is the first choice of top decorators worldwide. Need to color royal icing, buttercream or fondant? How about cookie dough, cake batter or macarons? AmeriColor Soft Gel Paste is the best way to bring deep, vibrant color to any project—and get consistent results from batch to batch!

Review: Quality & Delivery - As always, the very best icing color. Fast delivery - exactly what I am ALWAYS looking for!
Review: Best Gel White - I have ordered this multiple times and have never had an issue with it! It is the best whitener I've used for making by buttercream white.

## Features

- One bottle of Bright White Soft Gel Paste
- Each color is made to meet and exceed all your decorating needs
- Use Bright White to color royal icing, buttercream, fondant, cake batter, cookie dough, macarons, and more—even slime!
- Coloring strength superior to any other food color, will not separate or weep and does not harden
- Signature squeeze bottle with flip-top cap, certified kosher and made in the U.S.A.

## Images

![Food Coloring AmeriColor - Bright White Soft Gel Paste, 20 Ounce - Image 1](https://m.media-amazon.com/images/I/31iykSc017L.jpg)
![Food Coloring AmeriColor - Bright White Soft Gel Paste, 20 Ounce - Image 2](https://m.media-amazon.com/images/I/415--vsso3L.jpg)
![Food Coloring AmeriColor - Bright White Soft Gel Paste, 20 Ounce - Image 3](https://m.media-amazon.com/images/I/41SjqgRxVhL.jpg)
![Food Coloring AmeriColor - Bright White Soft Gel Paste, 20 Ounce - Image 4](https://m.media-amazon.com/images/I/41T7DATlLtL.jpg)
![Food Coloring AmeriColor - Bright White Soft Gel Paste, 20 Ounce - Image 5](https://m.media-amazon.com/images/I/41t3WJ+j7HL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Quality & Delivery
*by W***M on November 21, 2025*

As always, the very best icing color. Fast delivery - exactly what I am ALWAYS looking for!

### ⭐⭐⭐⭐⭐ Best Gel White
*by A***D on January 13, 2026*

I have ordered this multiple times and have never had an issue with it! It is the best whitener I've used for making by buttercream white.

### ⭐⭐⭐⭐⭐ Bright white
*by B***R on December 30, 2025*

Making cookies bright

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**Shop now:** [https://www.desertcart.nz/products/2909608-food-coloring-americolor-bright-white-soft-gel-paste-20-ounce](https://www.desertcart.nz/products/2909608-food-coloring-americolor-bright-white-soft-gel-paste-20-ounce)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-09*