---
product_id: 29104817
title: "ATTITUDE Baby Laundry Detergent, EWG Verified, Plant and Mineral-Based Formula, HE Compatible, Vegan Household Products, Soothing Chamomile, 35 Loads, 35.5 Fl Oz"
brand: "attitude"
price: "$89"
currency: NZD
in_stock: true
reviews_count: 13
category: "Attitude"
url: https://www.desertcart.nz/products/29104817-attitude-baby-laundry-detergent-ewg-verified-plant-and-mineral-based
store_origin: NZ
region: New Zealand
---

# EWG Verified Clean Formula 98% Naturally-Derived Ingredients Recyclable HDPE #2 Packaging ATTITUDE Baby Laundry Detergent, EWG Verified, Plant and Mineral-Based Formula, HE Compatible, Vegan Household Products, Soothing Chamomile, 35 Loads, 35.5 Fl Oz

**Brand:** attitude
**Price:** $89
**Availability:** ✅ In Stock

## Summary

> 🌿 Clean clothes, clear conscience — because your baby deserves the best!

## Quick Answers

- **What is this?** ATTITUDE Baby Laundry Detergent, EWG Verified, Plant and Mineral-Based Formula, HE Compatible, Vegan Household Products, Soothing Chamomile, 35 Loads, 35.5 Fl Oz by attitude
- **How much does it cost?** $89 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/29104817-attitude-baby-laundry-detergent-ewg-verified-plant-and-mineral-based)

## Best For

- attitude enthusiasts

## Why This Product

- Trusted attitude brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Pure & Safe for Baby:** EWG Verified formula ensures the gentlest care for your little one’s sensitive skin.
- • **Eco-Conscious & Vegan:** 100% vegan, cruelty-free, and packaged in the easiest-to-recycle HDPE #2 bottle for sustainable living.
- • **Calming Chamomile Scent:** Subtle blend of chamomile, rose, and vanilla creates a soothing, fresh aroma that comforts baby and family alike.
- • **Powerful Natural Cleaning:** 98% plant and mineral-based ingredients effectively remove tough stains and odors without harsh chemicals.
- • **HE & All Fabric Compatible:** Works seamlessly in all water temperatures and machines, safe for delicate fabrics, cloth diapers, and everyday laundry.

## Overview

ATTITUDE Baby Laundry Detergent is an EWG Verified, plant and mineral-based formula designed specifically for delicate baby clothes. With 98% natural-origin ingredients, it effectively cleans and removes stains while being gentle on sensitive skin. Its soothing chamomile scent and compatibility with HE machines make it perfect for modern families seeking safe, sustainable, and eco-friendly laundry solutions. Packaged in recyclable HDPE #2 plastic, this vegan and cruelty-free detergent supports a conscious lifestyle without compromising performance.

## Description

Product Description Composed of naturally sourced ingredients and free of enzymes, our laundry detergent is risk-free for all fabrics including cloth diapers.* Our laundry detergent is specially formulated for your little one’s clothes and ideal for their delicate skin. Effective for cold water wash, it saves you energy. Its soft, subtle and mildly sweet chamomile aroma blends perfectly with elegant rose top notes. This blend envelops your little one’s clothes in a calming and comforting fragrance. It comes in a bottle made from HDPE #2 plastic—the easiest plastic to recycle. Its EWG VERIFIED™, vegan and cruelty-free formula is gentle on skin. Brand Story By Attitude

Review: SAFE CLEAN & AMAZING - I love everything about this laundry detergent! The cleaning ingredients give me a peace of mind, using them on my babies clothes. The smell is amazing and the price is great! The bottle lasts for a long time. Big fan of this brand. No skin irritation the color stay vibrant on my clothes and it’s super easy to use.
Review: Wonderful Baby Detergent - Love this laundry detergent it has a faint smell when washing but by the time it dries there is little to no scent on it. I’ve never noticed any skin irritation on my child and it’s a clear colored detergent. It’s definitely really good at removing stains and leaves my baby’s clothes, towels, burp cloths, and washcloths nice and soft. It’s definitely worth it’s value and I got a jug with the spout which was really nice for a change the bottle/jug without the spout can get a bit messy.

## Features

- EWG VERIFIED & CLEAN INGREDIENTS: This baby laundry detergent is EWG Verified and made with clean ingredients that meet the Environmental Working Group’s strict health and safety standards, making it ideal for washing baby clothes.
- NATURALLY-DERIVED FORMULA: Made with 98% natural-origin ingredients¹, this baby laundry soap cleans, refreshes, and removes odors and stains like grass and food. Available in 35, 40, and 80 loads.
- CHAMOMILLE SCENT: This baby laundry detergent newborn has a gentle, comforting scent where the sweetness of chamomile meets soft rose notes, resting on a warm, creamy vanilla base. Its gentle formula is great for baby and suitable for the whole family.
- EFFECTIVE ON ALL FABRICS: This baby detergent laundry works in all water temperatures and is safe for whites, colors and delicate fabrics like baby clothes, blankets, and cloth diapers. Compatible with both standard and High Efficiency (HE) machines.
- VEGAN FORMULA & RECYCLABLE PACKAGING: This laundry detergent liquid is 100% vegan, cruelty-free, and packaged in a recyclable HDPE #2 bottle, the easiest plastic to recycle. Ideal for conscious parents seeking a clean, sustainable baby laundry soap.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B019WOA1QC |
| Best Sellers Rank | #3,128 in Health & Household ( See Top 100 in Health & Household ) #43 in Liquid Laundry Detergent |
| Customer Reviews | 4.6 4.6 out of 5 stars (3,600) |
| Date First Available  | December 28, 2015 |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 12039 |
| Language  | English, French |
| Manufacturer  | ATTITUDE Bio Spectra |
| Product Dimensions  | 2.68 x 4.84 x 9.96 inches; 2.49 Pounds |

## Product Details

- **Brand:** ATTITUDE
- **Item Form:** Liquid
- **Material Type Free:** Chemical Free
- **Scent:** Soothing Chamomile
- **Unit Count:** 35.5 Fluid Ounces

## Images

![ATTITUDE Baby Laundry Detergent, EWG Verified, Plant and Mineral-Based Formula, HE Compatible, Vegan Household Products, Soothing Chamomile, 35 Loads, 35.5 Fl Oz - Image 1](https://m.media-amazon.com/images/I/61L0fjMQ7dL.jpg)
![ATTITUDE Baby Laundry Detergent, EWG Verified, Plant and Mineral-Based Formula, HE Compatible, Vegan Household Products, Soothing Chamomile, 35 Loads, 35.5 Fl Oz - Image 2](https://m.media-amazon.com/images/I/61jbSQSJvhL.jpg)
![ATTITUDE Baby Laundry Detergent, EWG Verified, Plant and Mineral-Based Formula, HE Compatible, Vegan Household Products, Soothing Chamomile, 35 Loads, 35.5 Fl Oz - Image 3](https://m.media-amazon.com/images/I/61v3Cb6cfmL.jpg)
![ATTITUDE Baby Laundry Detergent, EWG Verified, Plant and Mineral-Based Formula, HE Compatible, Vegan Household Products, Soothing Chamomile, 35 Loads, 35.5 Fl Oz - Image 4](https://m.media-amazon.com/images/I/71vGo+IdqmL.jpg)
![ATTITUDE Baby Laundry Detergent, EWG Verified, Plant and Mineral-Based Formula, HE Compatible, Vegan Household Products, Soothing Chamomile, 35 Loads, 35.5 Fl Oz - Image 5](https://m.media-amazon.com/images/I/71yvJgozCDL.jpg)

## Available Options

This product comes in different **Size, Scent** options.

## Questions & Answers

**Q: Is this different than the sweet lullaby scent?**
A: Yes. The "Night-Soothing Chamomile" has a lighter fragrance of chamomile flowers but really just leaves a very subtly, sweet scent if used with the Attitude baby fabric softener of the same fragrance. "Sweet Lullaby" smells like lavender but also has a floral aroma that is a bit more potent. "Soothing Chamomile" seems to be more universally appreciated while "Sweet Lullaby" seems to be love it or leave it based on reviews I've scoured.

My Mom smelled babies wash and commented on how uniquely great it smelled. "Just as a baby should smell," was her quote. This was using "Soothing Chamomile."

**Q: Which scent is best for newborn baby?**
A: Unscented is the best option for babies. Then there is no risk of skin sensitivities.

## Customer Reviews

### ⭐⭐⭐⭐⭐ SAFE CLEAN & AMAZING
*by C***Y on December 18, 2025*

I love everything about this laundry detergent! The cleaning ingredients give me a peace of mind, using them on my babies clothes. The smell is amazing and the price is great! The bottle lasts for a long time. Big fan of this brand. No skin irritation the color stay vibrant on my clothes and it’s super easy to use.

### ⭐⭐⭐⭐⭐ Wonderful Baby Detergent
*by L***I on November 24, 2025*

Love this laundry detergent it has a faint smell when washing but by the time it dries there is little to no scent on it. I’ve never noticed any skin irritation on my child and it’s a clear colored detergent. It’s definitely really good at removing stains and leaves my baby’s clothes, towels, burp cloths, and washcloths nice and soft. It’s definitely worth it’s value and I got a jug with the spout which was really nice for a change the bottle/jug without the spout can get a bit messy.

### ⭐⭐⭐⭐⭐ VERY worth it
*by J***K on January 5, 2026*

Pricey, but 100% worth it. A little goes a long way and with clean ingredients and scent free, this stuff is amazing. Clothes come out soft and clean without smelling like anything. Gets baby stains out too. No complaints here other than the price. However, it lasts a long time as you don’t need much.

## Frequently Bought Together

- ATTITUDE Baby Laundry Detergent, EWG Verified, Plant and Mineral-Based Formula, HE Compatible, Vegan Household Products, Soothing Chamomile, 35 Loads, 35.5 Fl Oz
- ATTITUDE 2-in-1 Shampoo and Body Wash for Baby, EWG Verified, Dermatologically Tested, Vegan, Good Night, 16 Fl Oz
- ATTITUDE Baby Dish Soap and Bottle Cleaner, EWG Verified Dishwashing Liquid, No Added Dyes or Fragrances, Tough on Milk Residue and Grease, Vegan, Unscented, 33.8 Fl Oz

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-28*