--- product_id: 318813852 title: "Instant Coffee Original 100g" brand: "bru" price: "NZ$23" currency: NZD in_stock: true reviews_count: 6 url: https://www.desertcart.nz/products/318813852-instant-coffee-original-100g store_origin: NZ region: New Zealand --- # 70% Coffee + 30% Chicory blend Medium roast perfection Instant brew in seconds Instant Coffee Original 100g **Brand:** bru **Price:** NZ$23 **Availability:** ✅ In Stock ## Summary > ☕ Elevate your coffee ritual with the timeless blend that fuels India’s finest mornings! ## Quick Answers - **What is this?** Instant Coffee Original 100g by bru - **How much does it cost?** NZ$23 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/318813852-instant-coffee-original-100g) ## Best For - bru enthusiasts ## Why This Product - Trusted bru brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Balanced Boldness:** Expertly crafted medium roast with Arabica & Robusta beans for a smooth yet robust flavor. - • **Versatile Brewing:** Perfect for hot or cold coffee — your anytime, anywhere energizer. - • **Compact & Convenient:** Available in multiple sizes with easy-to-use instant format for busy professionals. - • **Rich Aroma Preserved:** Advanced roasting and processing lock in fresh, irresistible coffee fragrance. - • **Iconic Blend Since 1968:** India’s pioneering coffee-chicory instant mix, trusted for decades. ## Overview Bru Instant Coffee Original 100g is a premium instant coffee blend combining 70% coffee and 30% chicory, crafted from select Arabica and Robusta beans roasted to medium perfection. Launched in 1968 as India’s first coffee-chicory instant mix, it preserves fresh coffee aroma through enhanced processing. Ideal for quick preparation of hot or cold coffee, it offers a rich, balanced taste that has made Bru India’s No.1 coffee brand for over five decades. ## Description BRU Original Coffee was launched in 1968 and was India’s first coffee- chicory mix instant coffee. It has remained India’s No. 1 coffee brand since then. It is made from a fine blend of the choicest plantation and Robusta beans. These coffee beans are first roasted to perfection then the new & enhanced process ensures that the fresh coffee aroma is preserved so that you get a rich coffee taste beyond compare. Bru Original coffee can be used to make an aromatic cup of hot coffee as well as a refreshing glass of cold coffee.. ABOUT BRU. A part of Hindustan Unilever ltd., BRU Coffee is India's largest and favorite coffee brand that offers a wide variety of coffee products. Since 1968, BRU has been a pioneer in bringing the authentic taste of coffee to Indian consumers. The best coffee beans are selected from across innumerable coffee trails and freshly roasted, to serve a great cup of rich, irresistible coffee. BRU has four distinct offerings - BRU Instant and BRU Gold in Instant coffee, BRU Green Label and BRU Select in Filter coffee. BRU-ed with love and blended with passion, BRU Coffee celebrates authenticity in coffee and relationships. Review: Good - Good as always. Indians love it Review: Amazing Aura - Original flavor ## Features - Bru Original Coffee is a perfect mix of 70% Coffee and 30% Chicory - Blend of choicest Arabica and Robusta beans roasted to perfection - New and enhanced processes ensure that the fresh coffee aroma is preserved. Available in 3 sizes - 50g, 100g, 200g - Enjoy a rich coffee tasting experience that is beyond compare - Take 1 tsp of Bru Original Coffee in a cup. Add 100ml milk and/or water and some sugar to taste. Stir well and enjoy a great tasting cup of Bru Original Coffee ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B089G8MVSP | | ASIN | B089G8MVSP | | Best Sellers Rank | #12,949 in Grocery ( See Top 100 in Grocery ) #261 in Instant Coffee | | Brand Name | bru | | Caffeine Content Description | Caffeinated | | Caffeine Content Per Serving | 220 Milligrams | | Coffee Roast Level | Medium Roast | | Coffee Type | Instant Coffee | | Container Type | Box | | Customer Reviews | 4.2 4.2 out of 5 stars (45) | | Customer reviews | 4.2 4.2 out of 5 stars (45) | | Diet Type | Vegetarian | | Each Unit Count | 1 | | Flavor | Arabica, Robusta | | Insert Type | instant | | Item Dimensions | 6.3 x 5.5 x 14.6 centimeters | | Item Form | Instant | | Item Package Weight | 0.34 Kilograms | | Item Weight | 0.1 Kilograms | | Item model number | 811900102 | | Manufacturer | Bru | | Manufacturer | Bru | | Model Number | 811900102 | | Number of Items | 1 | | Number of Pieces | 1 | | Part Number | 811900102 | | Product Dimensions | 6.3 x 5.5 x 14.6 cm; 100 g | | Product Shelf Life | 365 Days | | Special Ingredients | Sugar | | Specialty | Certified Organic | | Unit Count | 100 Grams | | Variety | Arabica, Robusta | ## Product Details - **Brand:** bru - **Caffeine Content Description:** Caffeinated - **Flavour:** Arabica, Robusta - **Item form:** Instant - **Roasting level:** Medium Roast ## Images ![Instant Coffee Original 100g - Image 1](https://m.media-amazon.com/images/I/61-5R1J5rVS.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good *by A***Y on 11 March 2026* Good as always. Indians love it ### ⭐⭐⭐⭐⭐ Amazing Aura *by N***N on 14 December 2022* Original flavor ### ⭐⭐⭐ Not the original taste *by G***A on 29 May 2023* I didnt feel that the taste was same as what i had tasted before though i got the same one as last time.. its less strong n coffee taste is not great. ## Frequently Bought Together - Bru Instant Coffee Original 100g - Brooke Bond Red Label Black Loose Tea, 400G - Bru Coffee Original 200g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.nz/products/318813852-instant-coffee-original-100g](https://www.desertcart.nz/products/318813852-instant-coffee-original-100g) --- *Product available on Desertcart New Zealand* *Store origin: NZ* *Last updated: 2026-05-01*