Why is it so expensive?

Our pricing is the result of several factors. First, it turns out that when you make a product that isn't based on the detergents that everyone else uses, it costs more to make the product. Second, we are a small family business that doesn't have the resources if big companies and we can't fund big losses forever like the Honest Company and other newer brands you may have heard of. And finally, we think of pricing in the following way: 1) you are only buying one product instead of two to three; 2) the average time between purchase of the 8 ounce bottle is 82 days; and 3) that translates to about $1.00 to $1.33 per wash. New Wash isn't cheap at all, but we think the value is there to support the cost to customers.

Can you wet hair in the sink, and apply product before you get in the shower so you don't have to shower for 10 minutes?

Sure. You don't have to actually leave it in for 10 min. The original instructions were to just make sure you agitate it through your hair with your fingertips for a full minute to make sure the cleansing part works. Then just leave it on until you're done doing what you do, then rinse well. I take showers that are under 5 min, including application of the product, cleansing (I use the scrubby they sell. It's awesome). Honestly, 10 minutes for it seems excessive for everyday use.

Is this shampoo CGM ( curly girl method) approved

We aren’t officially Curly Girl approved but many many women who leave their hair natural use and love New Wash.

Is this newer packaging recyclable or does it have to go into a landfill?

I don't know, because I didn't know there was newer packaging. I bought some the other week and I would not be able to recycle the packaging.

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Hairstory New Wash Hair Cleanser 8oz + Scalp Brush - Free cleanser and conditioner

Hairstory New Wash Hair Cleanser 8oz + Scalp Brush - Free cleanser and conditioner

Product ID: 325938212

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Details

Product benefits
Rejuvenates
Material type free
Paraben Free
Item form
Liquid
Brand
Hairstory
Hair type
Curly

🌀Massaging scalp brush included

🌿Sulfate & paraben-free formula

💧Cleansing cream, not shampoo

Description

💆‍♂️ Elevate your wash day—cleanse, nourish, and glow with every use!

FRIZZ FREE SOFT TEXTURE - Enhances natural texture while preventing tangles and frizz for effortlessly polished hair.
COLOR PROTECTION ENHANCEMENT - Preserves and extends the vibrancy of your hair color, preventing fading.
CLEANSE CONDITION IN ONE STEP - Simplify your routine with a gentle, moisturizing cleanser that removes buildup without stripping.
INNOVATIVE SCALP BRUSH INCLUDED - Maximize cleansing and scalp stimulation with the included massaging brush for a spa-like experience.
BALANCE YOUR SCALPS NATURAL OILS - Rebalance oil production to promote healthier hair and scalp wellness.

Hairstory New Wash Hair Cleanser is a revolutionary cleansing cream designed to replace traditional shampoo. Its sulfate- and paraben-free formula gently removes buildup while moisturizing and protecting hair color. Suitable for all hair types, it includes a massaging scalp brush to enhance scalp health and simplify your hair care routine, delivering soft, frizz-free, vibrant hair without compromise.

Specifications

Additives	Evening Primrose
Units	8.0 Grams
Brand	Hairstory
Format	Liquid
Age Range Description	Adult

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