---
product_id: 326781041
title: "ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 67.6 Fl Oz"
brand: "attitude"
price: "$173"
currency: NZD
in_stock: true
reviews_count: 13
category: "Attitude"
url: https://www.desertcart.nz/products/326781041-attitude-liquid-laundry-detergent-ewg-verified-he-compatible-plant-based
store_origin: NZ
region: New Zealand
---

# HE compatible & high performance 98% natural ingredients invigorating citrus zest scent ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 67.6 Fl Oz

**Brand:** attitude
**Price:** $173
**Availability:** ✅ In Stock

## Summary

> 🍋 Elevate your laundry game with nature-powered freshness!

## Quick Answers

- **What is this?** ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 67.6 Fl Oz by attitude
- **How much does it cost?** $173 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/326781041-attitude-liquid-laundry-detergent-ewg-verified-he-compatible-plant-based)

## Best For

- attitude enthusiasts

## Why This Product

- Trusted attitude brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Freshness That Lasts:** Citrus zest fragrance blends natural floral and herbal notes for a subtle, uplifting scent experience.
- • **Effortless Efficiency:** Compatible with all machines including HE, delivering 40 powerful loads of stain and odor removal.
- • **Safe for Every Fabric:** Gentle on whites and colors alike, works in all water temperatures without fading or damage.
- • **Clean & Conscious Power:** EWG VERIFIED formula ensures toxin-free, eco-friendly laundry care for your health and home.
- • **Vegan & Cruelty-Free Commitment:** 100% plant-based, vegan, and cruelty-free—clean clothes with a clear conscience.

## Overview

ATTITUDE Liquid Laundry Detergent offers a high-performance, plant-based cleaning solution verified by EWG for safety and sustainability. Compatible with HE machines, it delivers 40 loads of effective stain and odor removal while enveloping fabrics in a refreshing citrus zest scent. Perfectly safe for all colors and whites, this vegan and cruelty-free detergent supports a toxin-free lifestyle without compromising on cleaning power.

## Description

Buy ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 67.6 Fl Oz on desertcart.com ✓ FREE SHIPPING on qualified orders

Review: The BEST non toxic laundry detergent - I’m extremely sensitive to smells, so switching laundry detergents always makes me nervous. Most products are either overpowering or leave behind that artificial fragrance that lingers way too long. ATTITUDE Living completely surprised me in the best way. The scent is absolutely beautiful — light, clean, and fresh without being overwhelming. It smells natural, not synthetic, and doesn’t trigger my sensitivities at all. What I love even more is knowing the ingredients are non-toxic and thoughtfully sourced. It gives me so much peace of mind washing our clothes (and bedding!) knowing I’m not coating them in harsh chemicals. As someone who cares deeply about creating a safe, low-tox home, this truly makes me feel like I’m protecting my family in a simple but meaningful way. Clean clothes, a gentle scent, and ingredients I trust — that’s a win in my book.
Review: Quality laundry detergent safe for sensitive noses. - My go to laundry detergent that is EWG VERIFIED. Cleans well and I like that it is unscented, great for sensitive noses. Nice pour spout to prevent spills.

## Features

- EWG VERIFIED: This laundry detergent liquid is EWG VERIFIED, ensuring it's made with clean ingredients according to the Environmental Working Group's standards. It's free from bleach, SLS, SLES, colorants, alcohol, or formaldehyde.
- HIGH PERFORMANCE: Made with 98% naturally derived ingredients, this laundry detergent liquid soap cleans, refreshes, and removes stains, odors, and grease. It works with both conventional and High Efficiency (HE) machines, & lasts for 40 loads.
- CITRUS ZEST FRAGRANCE: Its invigorating citrus top notes blend harmoniously with floral and herbaceous lavender, enveloping your laundry in a soothing and revitalizing fragrance.
- FORMULATED FOR WHITES & COLORS: This laundry detergent works in all water temperatures and is safe for both whites and colors. Effectively cleans clothes, towels, sheets, pillowcases, and sportswear without causing discoloration.
- VEGAN & CRUELTY-FREE: This laundry soap liquid is 100% vegan and cruelty-free. Made for your well-being while respecting animals.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B093TLM7SC |
| Batteries required | No |
| Best Sellers Rank | #825 in Health & Household ( See Top 100 in Health & Household ) #16 in Liquid Laundry Detergent |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,392) |
| Item Weight | 4.77 pounds |
| Item model number | 12042 |
| Language | English, French |
| Manufacturer | ATTITUDE Bio Spectra |
| Mildew-resistant | Enzyme Free, Formaldehyde Free, Phosphate Free |
| Perfume | Citrus Zest |
| Product Dimensions | 3.54 x 7.64 x 10.67 inches |
| Skin type | All |
| Specific instructions for use | Machine Wash |
| Volume | 0.19 Cubic Feet |

## Product Details

- **Brand:** ATTITUDE
- **Item Form:** Liquid
- **Material Type Free:** Enzyme Free, Formaldehyde Free, Phosphate Free
- **Scent:** Citrus Zest
- **Unit Count:** 67.6 Fluid Ounces

## Images

![ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 67.6 Fl Oz - Image 1](https://m.media-amazon.com/images/I/61aE6LFkwlL.jpg)
![ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 67.6 Fl Oz - Image 2](https://m.media-amazon.com/images/I/81SB-WtZbRL.jpg)
![ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 67.6 Fl Oz - Image 3](https://m.media-amazon.com/images/I/71C7XmkoMcL.jpg)
![ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 67.6 Fl Oz - Image 4](https://m.media-amazon.com/images/I/81yP+2oa4tL.jpg)
![ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 67.6 Fl Oz - Image 5](https://m.media-amazon.com/images/I/71sWXma4mXL.jpg)

## Available Options

This product comes in different **Size, Scent** options.

## Questions & Answers

**Q: Is the spout included?**
A: There is a dispensing spout but I'd recommend putting in a bottle or built-in sink dispenser.

**Q: Good for baby clothes?**
A: If I had discovered this detergent when my children were babies, it would have been used in my household.  The vinegar-concentrate based cleaning is superior to enzymatic detergent

**Q: Can this be used to hand wash silk pillowcases ?**
A: Yes you can!  I have used it to wash my silk pillowcases for months with no issues.

**Q: what makes up the fragrance ??**
A: I got the fragrance free but have not used it yet. I still have some of my ecos detergent left.

## Customer Reviews

### ⭐⭐⭐⭐⭐ The BEST non toxic laundry detergent
*by S***R on February 15, 2026*

I’m extremely sensitive to smells, so switching laundry detergents always makes me nervous. Most products are either overpowering or leave behind that artificial fragrance that lingers way too long. ATTITUDE Living completely surprised me in the best way. The scent is absolutely beautiful — light, clean, and fresh without being overwhelming. It smells natural, not synthetic, and doesn’t trigger my sensitivities at all. What I love even more is knowing the ingredients are non-toxic and thoughtfully sourced. It gives me so much peace of mind washing our clothes (and bedding!) knowing I’m not coating them in harsh chemicals. As someone who cares deeply about creating a safe, low-tox home, this truly makes me feel like I’m protecting my family in a simple but meaningful way. Clean clothes, a gentle scent, and ingredients I trust — that’s a win in my book.

### ⭐⭐⭐⭐⭐ Quality laundry detergent safe for sensitive noses.
*by L***A on February 21, 2026*

My go to laundry detergent that is EWG VERIFIED. Cleans well and I like that it is unscented, great for sensitive noses. Nice pour spout to prevent spills.

### ⭐⭐⭐⭐⭐ Great Product!!
*by D***O on February 9, 2026*

I recently had to switch over from my tide detergent due to it leaving colorful residue on my clothes and I’m so glad I did! Attitude detergent has been a game changer for my laundry. The clothes come out smelling better and feeling softer and cleaner than they did when I was using tide. I’m no longer getting stains or any colorful residue on my clothes. I’m so happy with the lavender scent especially because it uses essential oils instead of artificial fragrance! This will be a continuous purchase for me!

## Frequently Bought Together

- ATTITUDE Liquid Laundry Detergent, EWG Verified Laundry Soap, HE Compatible, Vegan and Plant Based Products, Cruelty-Free, Citrus Zest, 40 Loads, 67.6 Fl Oz
- ATTITUDE Laundry Fabric Softener Liquid, Vegan and Naturally Derived Detergent, Plant Based, HE Washing Machine Compatible, Citrus Zest, 40 Loads, 33.8 Fl Oz
- ATTITUDE Dishwashing Liquid, EWG Verified, Vegan Dish Soap, Plant Based, Naturally Derived Products, Citrus Zest, 23.7 Fl Oz

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-28*