VISUAL MERCHANDISING FOURTH EDITION: WINDOW DISPLAYS, IN-STORE EXPERIENCE

Bought to help me as I’m new to retail work. I love the information on different stores around the world. The book is very informative and with some useful tips on virtual merchandising.

An interesting and detailed insight in to the world of visual merchandising. This book really does go into a lot of useful detail. Great introduction about the history of VM as well as store design and architecture. The windows and interior sections have proved most helpful they offer tips and useful advice. Excellent case studies from the likes of Louis Vuitton, Fortnum and Mason, Printemp, street brand Bodega and many others. The mannequin, design agency and printer case studies are great! High quality images throughout. A great tool for aspiring visual merchandiser or for retailers wanting to learn some professional disciplines.

This was useful to support teaching of this subject.