---
product_id: 341190140
title: "Hojicha Powder - Japanese Organic Roasted Green Tea Latte Powder - Houjicha Green Tea Blend Made From Powdered Kukicha and Sencha - Low Caffeine Tea with a Sweet, Smoky Taste, 100g/3.5oz."
brand: "ocha & co."
price: "NZ$76"
currency: NZD
in_stock: true
reviews_count: 8
category: "Ocha & Co."
url: https://www.desertcart.nz/products/341190140-hojicha-powder-japanese-organic-roasted-green-tea-latte-powder-houjicha
store_origin: NZ
region: New Zealand
---

# Low Caffeine for All-Day Energy 100% Organic Japanese Tea Blend Pan-Roasted Smoky Flavor Hojicha Powder - Japanese Organic Roasted Green Tea Latte Powder - Houjicha Green Tea Blend Made From Powdered Kukicha and Sencha - Low Caffeine Tea with a Sweet, Smoky Taste, 100g/3.5oz.

**Brand:** ocha & co.
**Price:** NZ$76
**Availability:** ✅ In Stock

## Summary

> 🍵 Sip the smoky elegance of Japan — your daily ritual, redefined.

## Quick Answers

- **What is this?** Hojicha Powder - Japanese Organic Roasted Green Tea Latte Powder - Houjicha Green Tea Blend Made From Powdered Kukicha and Sencha - Low Caffeine Tea with a Sweet, Smoky Taste, 100g/3.5oz. by ocha & co.
- **How much does it cost?** NZ$76 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/341190140-hojicha-powder-japanese-organic-roasted-green-tea-latte-powder-houjicha)

## Best For

- ocha & co. enthusiasts

## Why This Product

- Trusted ocha & co. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Mindful Energy Boost:** Naturally low caffeine content keeps you alert without the jitters—perfect for busy professionals.
- • **Smooth, Smoky Sweetness:** Unique pan-roasted blend of Kukicha and Sencha delivers a rich, aromatic taste with a subtle sweetness.
- • **Elevate Your Culinary Game:** Ideal for baking and desserts, adding a sophisticated smoky twist to your favorite recipes.
- • **Versatile Brewing Experience:** Enjoy hot, iced, or blended lattes and smoothies prepared just like matcha for modern tea rituals.
- • **Authentic Japanese Craftsmanship:** Sourced from award-winning Shizuoka plantations for premium quality and flavor.

## Overview

Ocha & Co. Hojicha Powder is a 100g premium organic roasted green tea blend combining Kukicha and Sencha leaves from Shizuoka’s award-winning plantations. Naturally low in caffeine, it offers a smooth, sweet, and smoky flavor profile perfect for hot or iced lattes, smoothies, and culinary creations. Crafted for mindful energy and authentic taste, it’s the go-to choice for millennial professionals seeking a refined, versatile tea experience.

## Description

Product description Ocha & Co. Pure, Organic, Authentic Japanese Hojicha Powder Direct from Japan Why choose Ocha & Co. Organic Hojicha Powder? Organic Japanese Hojicha Green Tea Powder - No additives. A blend of powdered 100% roasted Yabukita cultivar leaf and stems Low caffeine content compared to other green teas. Aromatic, naturally sweet, and smooth. Great straight, in lattes or when baking or making desserts High quality - Extremely Fresh - Consistently Good. Grown at 400m above sea level, high up in the Southern Alps in Shizuoka. In fact, some of the highest plantations in Japan! Clean air, water, and far away from any industrial activity or source of pollutants The perfect mix of cool misty mornings and evenings, and hot days for growing organic green tea. Ocha & Co. is located in Japan and we are in contact with the growers on a daily basis - making sure the teas are shipped to our warehouse in the USA as soon as they have been made. We speak Japanese so there never is a 'lost in translation' moment. Early Morning Green Tea Harvesting First Flush Leaves Go Straight to the Factory Quickly Steamed to Seal in the Freshness

Review: Excellent Quality Hojicha. Best on desertcart. - Before I bought this brand, I reviewed the AprikaLife Hojicha as the best I could find. It was good, but this is much better. I find the taste to be stronger and more caramel-y than the AprikaLife brand. There are mixed reviews on this product, because people seem to not like the taste of Hojicha, which is subjective. Sometimes, I prefer the taste of this to matcha which can be more earthy and grassier.If I had to describe the taste of Hojicha, I would say that it tastes more caramel-like with roasted tones, similar to Thai tea. It doesn’t have the strong grassy notes of Matcha. I use this powder to make a latte every morning. I add 1 ½ tsp of Hojicha powder to whole milk and whisk it on the stove while heating it up, then I add monk fruit sweetener as desired. The mixability is much better than matcha, I find that the powder dissolves very easily, no clumps and barely needs to be whisked. Another reason to consume Hojicha over matcha is that it has an even lower caffeine content, with 5-10g of caffeine per serving as opposed to matcha which is 30-45g of caffeine per serving. I am sensitive to caffeine so I feel like I don’t need to worry with Hojicha since the caffeine content is so low.
Review: Overall good - Pretty good. Has a strong roasted flavor, with hints of dark chocolate. Not too much natural sweetness. It is very fine and sifts very nicely, but also has a very noticeable astringency that leaves your mouth feeling very dry. It is nice that it comes in a large size, however.

## Features

- HOJICHA GREEN TEA POWDER: Our high-grade organic Hojicha powder is a blend of roasted Sencha and Kukicha green teas; the organic powdered green tea is naturally lower in caffeine than regular green teas
- SMOKY & SWEET: Mild and aromatic, this premium pan-roasted green tea blend has a smoky flavor finished with a touch of sweetness, and is ideal for baking especially for desserts or cakes
- PREPARE LIKE MATCHA: Add hot water and prepare the green tea latte powder like matcha powder; enjoy hot, cold, or iced – makes delicious Japanese green tea lattes or smoothies
- JAPANESE ORGANIC TEA: This organic green tea is grown in an award-winning mountainous plantation in Shizuoka, where the perfect climatic conditions exist for organic Japanese tea cultivation
- OCHA & CO: Our tea growers work in harmony with one of the top blenders in the country to produce the finest organic green and black teas, so we can offer a variety of Japanese teas for different tastes, moods or occasions

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0973D79W7 |
| Age Range Description | 6+ |
| Allergen Information | Lactose Free |
| Best Sellers Rank | #33,065 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #312 in Matcha Tea |
| Brand | Ocha & Co. |
| Brand Name | Ocha & Co. |
| Caffeine Content Description | Low Caffeine |
| Container Type | Zip-Sealed |
| Customer Reviews | 4.4 out of 5 stars 110 Reviews |
| Each Unit Count | 1 |
| Flavor | Organic Hojicha Powder |
| Item Form | Powder |
| Item Volume | 3.38 Fluid Ounces |
| Item Weight | 3.5 Ounces |
| Manufacturer | Ocha & Co. |
| Number of Items | 1 |
| Part Number | 1 |
| Product Benefits | Pleasant Taste, Lower Caffeine, Organic |
| Product Shelf Life | 365 Days |
| Special Ingredients | Green Tea |
| Specialty | Natural, Organic |
| Sweetness Description | Mildly Sweet |
| Tea Variety | Houjicha |
| Unit Count | 3.5 Ounce |

## Product Details

- **Brand:** Ocha & Co.
- **Flavor:** Organic Hojicha Powder
- **Item Form:** Powder
- **Tea Variety:** Houjicha
- **Unit Count:** 3.5 Ounce

## Images

![Hojicha Powder - Japanese Organic Roasted Green Tea Latte Powder - Houjicha Green Tea Blend Made From Powdered Kukicha and Sencha - Low Caffeine Tea with a Sweet, Smoky Taste, 100g/3.5oz. - Image 1](https://m.media-amazon.com/images/I/71-4X1qaYqL.jpg)

## Available Options

This product comes in different **Flavor** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent Quality Hojicha. Best on Amazon.
*by E***L on January 4, 2024*

Before I bought this brand, I reviewed the AprikaLife Hojicha as the best I could find. It was good, but this is much better. I find the taste to be stronger and more caramel-y than the AprikaLife brand. There are mixed reviews on this product, because people seem to not like the taste of Hojicha, which is subjective. Sometimes, I prefer the taste of this to matcha which can be more earthy and grassier.If I had to describe the taste of Hojicha, I would say that it tastes more caramel-like with roasted tones, similar to Thai tea. It doesn’t have the strong grassy notes of Matcha. I use this powder to make a latte every morning. I add 1 ½ tsp of Hojicha powder to whole milk and whisk it on the stove while heating it up, then I add monk fruit sweetener as desired. The mixability is much better than matcha, I find that the powder dissolves very easily, no clumps and barely needs to be whisked. Another reason to consume Hojicha over matcha is that it has an even lower caffeine content, with 5-10g of caffeine per serving as opposed to matcha which is 30-45g of caffeine per serving. I am sensitive to caffeine so I feel like I don’t need to worry with Hojicha since the caffeine content is so low.

### ⭐⭐⭐⭐⭐ Overall good
*by G***M on August 6, 2025*

Pretty good. Has a strong roasted flavor, with hints of dark chocolate. Not too much natural sweetness. It is very fine and sifts very nicely, but also has a very noticeable astringency that leaves your mouth feeling very dry. It is nice that it comes in a large size, however.

### ⭐⭐⭐⭐⭐ Delicious!
*by S***L on February 27, 2025*

This is my first time ever having hojicha. I recently became a matcha lover and enthusiast. This lives up to all the reviews I saw on TikTok and read on here. It smells like dark chocolate. And it tastes like a a very robust roasted nutty dark chocolate. Lovely after taste. As my first introduction to hojicha, I’m genuinely impressed and will be buying again. This will be my go to while I explore other brands. I am just about to make another cup. 👏🏽👏🏽

## Frequently Bought Together

- Ocha & Co. Hojicha Powder - Japanese Organic Roasted Green Tea Latte Powder - Houjicha Green Tea Blend Made From Powdered Kukicha and Sencha - Low Caffeine Tea with a Sweet, Smoky Taste, 100g/3.5oz.
- Naoki Matcha Superior Ceremonial Blend – Authentic Japanese First Harvest Ceremonial Grade Matcha Green Tea Powder from Uji, Kyoto (100g / 3.5oz)
- chaganju Green Tea leaves Sencha, JAS Certified Organic, Japanese Green Tea, Uji-Kyoto, 80g Bag, Sencha Green Tea, Loose Leaf【YAMASAN】

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-04-25*