Digital Marketing Strategy: An Integrated Approach to Online Marketing

No comment

This was a gift to a relative involved in digital marketing. The feedback has been very good.

The book is a very useful If the content contains a complete and easy to understand.

Total Integration Components for Digital Marketer

Is this a textbook or a route map to establishing or streamlining your digital marketing strategy? The positioning is unclear, yet it provides in any case a great host of information about digital marketing subjects that can be used by the practitioner or student as a base for their own needs. The author has consolidated a lot of relevant, practical information together in this book, acting as a bit of a ready-reference source instead of a more outwardly looking inspirational guide to doing digital marketing. This is not a criticism per se, but a reflection of how the book appears and feels. Certainly it is doing a good job and has the potential to be a closely consulted companion for many readers. It seems that the objective is not to be a “one size fits all” book, so by providing a host of strategies, theory, practical case studies and guidance the author aims to be a central resource and the reader has to pick the tools that may be best suited to their requirements and then implement them at will. This makes sense in many ways. This book can also be a more unique, personal book to each reader, since they get different benefits from their book along the way. In any case, this can be a certain “no brainer” purchase; it is competitively priced and has a lot of relevant, up-to-date information that acts as a great springboard to additional knowledge for the reader. It is more than just digital marketing too, so if you’ve forgotten some of your marketing and business theory you can brush up on this at the same time without being embarrassed! Leave some space on your bookshelf for this book!

A very helpful introduction to this important business skill. After being asked by a client to produce a digital marketing strategy for them, I looked at all the books available and selected this one. It has taught me many new ideas and concepts and gave me confidence that I was taking the right steps.

Libro chiaro e completo per chi come me non è esperto di marketing digitale. Davvero un ottimo acquisto che consiglio

Good book for overview but lacks in depth information

It a very informative book. I truly appreciated the easy guidelines it gives to set up digital campaign for your business. I requires this to all who are in digital world.

Good book for Marketing’ students