---
product_id: 3493048
title: "Superior Preference Mousse Absolue, 100 Pure Deep Black"
brand: "l'oreal paris"
price: "$82"
currency: NZD
in_stock: true
reviews_count: 9
category: "L'oreal Paris"
url: https://www.desertcart.nz/products/3493048-superior-preference-mousse-absolue-100-pure-deep-black
store_origin: NZ
region: New Zealand
---

# Up to 6 weeks mirror shine 100% Pure Deep Black Care supreme conditioner + UV filter Superior Preference Mousse Absolue, 100 Pure Deep Black

**Brand:** l'oreal paris
**Price:** $82
**Availability:** ✅ In Stock

## Summary

> 🖤 Push, mousse, glow — own your deep black brilliance!

## Quick Answers

- **What is this?** Superior Preference Mousse Absolue, 100 Pure Deep Black by l'oreal paris
- **How much does it cost?** $82 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/3493048-superior-preference-mousse-absolue-100-pure-deep-black)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Touch-Up Anytime:** Multi-use formula lets you retouch roots or stray grays whenever you want—no waste, no hassle.
- • **Hair Care Infused:** Supreme conditioner enriched with UV filter protects and nourishes your hair while coloring.
- • **Long-Lasting Radiance:** Enjoy vibrant, multi-tonal black hues with mirror-like shine that lasts up to 6 weeks.
- • **Effortless Precision Color:** Automatic mousse mixing at the push of a button for flawless application every time.
- • **Salon-Quality Results at Home:** Achieve professional-grade, luminous color that turns heads and invites compliments.

## Overview

L'Oreal Paris Superior Preference Mousse Absolue delivers a rich, non-drip mousse hair color in 100% Pure Deep Black. Its automatic mixing system ensures perfect pigment balance with every use, providing fresh, multi-tonal color and mirror shine that lasts up to 6 weeks. The formula includes a care supreme conditioner with UV filter to protect and nourish hair, and its multi-use design allows easy touch-ups for roots and grays, making salon-quality color accessible and convenient at home.

## Description

Product Description Preference Mousse Absolue revolutionizes hair color, bringing you absolute color perfection at the push of a button. In just one push, the perfect ratio of pure color pigments and powerful color developers is automatically mixed into a rich, non-drip mousse. The result is color that is fresh, powerful and brilliant, adding luminous layers of multi-tonal color and mirror shine to every strand. And for the first time, Mousse Absolue offers a multi-use hair color system that gives you the power to retouch your color whenever you desire. Apply a second time, touch-up roots or target stray grays. From the Manufacturer Having trouble finding the right shade? Questions on how to apply your L'Oreal Paris Hair Color product? Ask a L'Oreal Hair Color Expert. If you have a question about a L'Oreal Paris Hair Color product, talk to one of our L’Oreal Customer Care representatives. Phone: 1-888-768-2914Monday-Friday, 9:00 AM-5:30PM ET

Review: Maybe the blonde shades perform better than the dark ones? - I am surprised at the poor reviews. I used a very light blonde shade, #1000. Maybe the blonde shades perform better than the dark ones. Anyway, the first thing I noticed was the ammonia smell. I have been coloring my hair for a long, long time and haircolor always used to smell like this, so it didn't bother me. I followed instructions exactly for touch-up. It was fairly easy, no harder than touch ups with any other type of colorant. My hair is long, but there was plenty of colorant to do it with one package. When finished, I thought the result was so pretty! The color was beautiful, and almost glowed. And my hair felt silky and smooth. I went out to supper that night and received lots of compliments. Since then, even strangers have stopped and complimented my hair. The pretty results lasted for about three weeks, then started to oxidize into a goldish tone. This always happens to my haircolor, but this one lasted longer. For example, the Olia lasted all of a week. I have only used it once, but plan to continue unless it appears that the ammonia is causing damage (which I doubt.). I was very pleased with the result.
Review: Expensive and worst hair dye, Zero stars - L'oreal Paris Superior Preference Mousse hair color does not work. Worst hair color I've used. Should have listened to the other desertcart reviewers, as well as numerous other websites and even on L'oreal's own website! I left a review on Loreal's website for this product a couple of months ago and now can't even find this product (or reviews) there, so assume that there were so many complaints that they're discontinuing it? But cosmetics companies are always discontinuing products, so that's nothing new. Followed the directions and even left the hair color (400 Pure dark brown) on longer to help dye the gray hairs, but this mousse formulation did not color my hair well and left the gray hairs gray. Couldn't tell that my hair was colored. Other Loreal hair dye/color products work fine. If you want a mousse type hair dye that does work, try their Sublime Mousse as it works for me, unlike this Superior Preference Mousse. The pump idea is good (use only what you need, good for touch ups, etc. so no waste) but I used the whole bottle of Superior Preference Mousse and didn't get any results!

## Features

- Automatic, reusable hair color
- Fresh, brilliant, multi-tonal color
- Up to 6 weeks of mirror shine
- Care supreme conditioner with UV filter

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B00L5E820U |
| Best Sellers Rank | #160,573 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,268 in Hair Color |
| Customer Reviews | 3.7 3.7 out of 5 stars (1,009) |
| Is Discontinued By Manufacturer  | No |
| Manufacturer  | L'Oreal Paris |
| Product Dimensions  | 2.17 x 3.94 x 6.5 inches; 9.54 ounces |
| UPC  | 071249277133 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 100 Pure Deep Black
- **Item Form:** Mousse
- **Package Information:** Tube

## Images

![Superior Preference Mousse Absolue, 100 Pure Deep Black - Image 1](https://m.media-amazon.com/images/I/81PLt8dvJPL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Maybe the blonde shades perform better than the dark ones?
*by A***N on November 6, 2015*

I am surprised at the poor reviews. I used a very light blonde shade, #1000. Maybe the blonde shades perform better than the dark ones. Anyway, the first thing I noticed was the ammonia smell. I have been coloring my hair for a long, long time and haircolor always used to smell like this, so it didn't bother me. I followed instructions exactly for touch-up. It was fairly easy, no harder than touch ups with any other type of colorant. My hair is long, but there was plenty of colorant to do it with one package. When finished, I thought the result was so pretty! The color was beautiful, and almost glowed. And my hair felt silky and smooth. I went out to supper that night and received lots of compliments. Since then, even strangers have stopped and complimented my hair. The pretty results lasted for about three weeks, then started to oxidize into a goldish tone. This always happens to my haircolor, but this one lasted longer. For example, the Olia lasted all of a week. I have only used it once, but plan to continue unless it appears that the ammonia is causing damage (which I doubt.). I was very pleased with the result.

### ⭐ Expensive and worst hair dye, Zero stars
*by Y***I on January 18, 2017*

L'oreal Paris Superior Preference Mousse hair color does not work. Worst hair color I've used. Should have listened to the other Amazon reviewers, as well as numerous other websites and even on L'oreal's own website! I left a review on Loreal's website for this product a couple of months ago and now can't even find this product (or reviews) there, so assume that there were so many complaints that they're discontinuing it? But cosmetics companies are always discontinuing products, so that's nothing new. Followed the directions and even left the hair color (400 Pure dark brown) on longer to help dye the gray hairs, but this mousse formulation did not color my hair well and left the gray hairs gray. Couldn't tell that my hair was colored. Other Loreal hair dye/color products work fine. If you want a mousse type hair dye that does work, try their Sublime Mousse as it works for me, unlike this Superior Preference Mousse. The pump idea is good (use only what you need, good for touch ups, etc. so no waste) but I used the whole bottle of Superior Preference Mousse and didn't get any results!

### ⭐⭐⭐⭐⭐ NO MESS, NO MIX, NO WORRIES!!
*by J***N on January 15, 2019*

I love L'Oreal Mousse!! It's absolutly the easiest thing I have ever done. I am disabled, and have had quite a time, over the last 30 years, trying to color my hair. I used to get more on my face than i did on my hair!! But not anymore!! The mousse is insanely easy to use, no mixing no mess, no fuss, just like they say. And the coolest thing ever, is, you can save the extra for future colorinng!! Thank you for this wonderful product!! It's the least scariest hair color of all time!! P.S. I have used 3 different colors of the Mousse, and each one has been over the top gorgeous, and colors every bit of my grey!! You will never regret buying this product. Thank you L'Oreal. J.T.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Mousse Absolue, 100 Pure Deep Black
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 3 Natural Black, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-03-05*