---
product_id: 353989794
title: "Authentic Beauty Concept Amplify Shampoo - 10.1oz"
brand: "authentic beauty concept"
price: "$117"
currency: NZD
in_stock: true
reviews_count: 5
category: "Authentic Beauty Concept"
url: https://www.desertcart.nz/products/353989794-authentic-beauty-concept-amplify-shampoo-10-1oz
store_origin: NZ
region: New Zealand
---

# Vegan & cruelty-free Lightweight formula Boosts volume & body Authentic Beauty Concept Amplify Shampoo - 10.1oz

**Brand:** authentic beauty concept
**Price:** $117
**Availability:** ✅ In Stock

## Summary

> 💥 Elevate your hair game with volume that speaks louder than words!

## Quick Answers

- **What is this?** Authentic Beauty Concept Amplify Shampoo - 10.1oz by authentic beauty concept
- **How much does it cost?** $117 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/353989794-authentic-beauty-concept-amplify-shampoo-10-1oz)

## Best For

- authentic beauty concept enthusiasts

## Why This Product

- Trusted authentic beauty concept brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast-Lathering Power:** Watery texture that quickly transforms into a rich, luxurious foam for efficient cleansing.
- • **Soft, Manageable Hair:** Experience hair that feels fuller yet soft and easy to style all day long.
- • **Weightless Volume Boost:** Amplify your hair’s natural body without heaviness or residue.
- • **Clean & Conscious Formula:** Free from silicones, parabens, microplastics, and mineral oils for guilt-free beauty.
- • **Vegan & Cruelty-Free Certified:** Ethically crafted and PETA-approved to align with your values.

## Overview

Authentic Beauty Concept Amplify Shampoo is a 10.1oz lightweight, vegan, and cruelty-free cleanser designed to boost volume and body for fine hair. Free from silicones, parabens, microplastics, and mineral oils, it delivers soft, manageable hair with a fast-lathering formula that leaves hair feeling fuller and fresh without heaviness.

## Description

Authentic Beauty Concept's Amplify Cleanser is pleasant volumizing cleanser that improves body & volume for fine hair. Performance driven vegan formulas free from micro plastics, mineral oil, parabens, SLS/SLES sulfates & silicones. Registered with the Vegan Society. Cruelty-free. Gluten-free.

Review: Fine, thick, straight hair, turns into stringy, greasy clumps by end of one day after washing with old shampoos. It felt like it was floating around my head, my hair was so light and fluffy. Seriously noticeable change. Shampoo is watery, but lathers up fast and rich. We’ll see how it does over long term, but so far, amazing.
Review: El producto está súper rebajado, no tiene consistencia parece agua y así que tiene el aroma, no brinda el beneficio de la marca por la cantidad de agua que tiene. Mal con este producto no lo compren

## Features

- A lightweight cleanser that boosts body, volume and leaves the hair soft
- Hair feels manageable with a fuller feel
- Vegan, Cruelty-free & PETA certified
- Free from silicones, parabens, microplastic & mineral oils

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08N7TXSSB |
| ASIN  | B08N7TXSSB |
| Best Sellers Rank | #23,393 in Beauty ( See Top 100 in Beauty ) #1,147 in Hair Shampoos |
| Customer reviews | 3.7 3.7 out of 5 stars (165) |
| Date First Available  | 26 January 2021 |
| Manufacturer | AmazonUs/4K5EK |
| Manufacturer  | AmazonUs/4K5EK |
| Product Dimensions | 5 x 5 x 19 cm; 286.33 g |
| Product Dimensions  | 5 x 5 x 19 cm; 286.33 g |

## Product Details

- **Age range (description):** Adult
- **Brand:** Authentic Beauty Concept
- **Hair type:** Fine
- **Item form:** Liquid
- **Scent:** Fragrant (exact fragrance note unknown)

## Images

![Authentic Beauty Concept Amplify Shampoo - 10.1oz - Image 1](https://m.media-amazon.com/images/I/41GTFvad5-L.jpg)
![Authentic Beauty Concept Amplify Shampoo - 10.1oz - Image 2](https://m.media-amazon.com/images/I/61NpK6sa1pL.jpg)
![Authentic Beauty Concept Amplify Shampoo - 10.1oz - Image 3](https://m.media-amazon.com/images/I/61cbwsnaIdL.jpg)
![Authentic Beauty Concept Amplify Shampoo - 10.1oz - Image 4](https://m.media-amazon.com/images/I/61ugJnxEeXL.jpg)
![Authentic Beauty Concept Amplify Shampoo - 10.1oz - Image 5](https://m.media-amazon.com/images/I/71EMb+bMrsL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: How does the Amplify Cleanser help add volume to hair?**
A: This pleasant volumizing cleanser improves body & volume for fine hair. Lather into wet hair. Rinse thoroughly. Follow with Amplify Conditioner for best results.

**Q: What are the main ingredients in the Amplify range?**
A: The Amplify Cleanser formula contains Violet Rice Extract which helps absorb grease and impurities from the hair and scalp. Green Tea & Lime extracts help boost body & volume.

**Q: What hair type is Amplify for?**
A: Authentic Beauty Concept's Amplify range is made for fine hair. It helps boost body & volume to fine hair.

**Q: Are all Authentic Beauty Concept products vegan and cruelty-free?**
A: All Authentic Beauty Concept formulas are vegan and cruelty-free. Authentic Beauty Concept products are all registered with the Vegan Society & PETA cruelty-free and vegan certified. We use plant-based ingredients and we do not test on animals.

**Q: What does ‘free from’ stand for?**
A: We believe that what we leave out is just as important as what we put in. Our performance-driven vegan formulas are free from SLS/SLES sulfates, parabens, mineral oil, silicones, and micro plastics.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by D***I on 20 August 2023*

Fine, thick, straight hair, turns into stringy, greasy clumps by end of one day after washing with old shampoos. It felt like it was floating around my head, my hair was so light and fluffy. Seriously noticeable change. Shampoo is watery, but lathers up fast and rich. We’ll see how it does over long term, but so far, amazing.

### ⭐ Review
*by C***N on 21 November 2025*

El producto está súper rebajado, no tiene consistencia parece agua y así que tiene el aroma, no brinda el beneficio de la marca por la cantidad de agua que tiene. Mal con este producto no lo compren

### ⭐ Review
*by L***Z on 14 November 2025*

Like others have mentioned, the sellers of this are doing something to it...it was mostly water and feels like when i buy online water has been added to it. It's not suppose to be that way. Get from a hair salon or more honest seller and not on here...

## Frequently Bought Together

- Authentic Beauty Concept Amplify Cleanser | Shampoo | Fine hair | Increases Body & Volume | Vegan & Cruelty-free | Sulfate-free
- Authentic Beauty Concept Hydrate Spray Conditioner | Lightweight Leave-In Spray | Adds Moisture & Manageability | Normal To Dry or Curly Hair | Vegan & Cruelty-free | Silicone-free | 8.4 fl. oz.
- Authentic Beauty Concept Hydrate Cleanser | Shampoo | Normal To Dry or Curly Hair | Adds Moisture & Shine | Vegan & Cruelty-free | Sulfate-free

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-19*