---
product_id: 386110433
title: "Authentic Beauty Concept Hydrate Cleanser | Moisturizing Cleansing Shampoo | Normal To Dry or Curly Hair | Vegan & Cruelty-free | Sulfate-free | 33.8 fl. oz."
brand: "authentic beauty concept"
price: "$273"
currency: NZD
in_stock: true
reviews_count: 6
category: "Authentic Beauty Concept"
url: https://www.desertcart.nz/products/386110433-authentic-beauty-concept-hydrate-cleanser-moisturizing-cleansing-shampoo-normal-to
store_origin: NZ
region: New Zealand
---

# 100% vegan & cruelty-free certified 33.8 fl. oz. hydrating volume Sulfate & silicone-free formula Authentic Beauty Concept Hydrate Cleanser | Moisturizing Cleansing Shampoo | Normal To Dry or Curly Hair | Vegan & Cruelty-free | Sulfate-free | 33.8 fl. oz.

**Brand:** authentic beauty concept
**Price:** $273
**Availability:** ✅ In Stock

## Summary

> 💧 Elevate your hair care ritual with pure hydration and ethical luxury

## Quick Answers

- **What is this?** Authentic Beauty Concept Hydrate Cleanser | Moisturizing Cleansing Shampoo | Normal To Dry or Curly Hair | Vegan & Cruelty-free | Sulfate-free | 33.8 fl. oz. by authentic beauty concept
- **How much does it cost?** $273 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/386110433-authentic-beauty-concept-hydrate-cleanser-moisturizing-cleansing-shampoo-normal-to)

## Best For

- authentic beauty concept enthusiasts

## Why This Product

- Trusted authentic beauty concept brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Pure & Clean:** Leaves hair fresh without stripping natural oils
- • **Safe & Gentle:** Free from silicones, parabens, microplastics, and mineral oils
- • **Trusted by Pros:** Top-rated with 4.7 stars and a loyal fanbase since 2021
- • **Conscious Beauty:** Vegan, cruelty-free, and PETA certified for guilt-free glam
- • **Hydrate & Revive:** Restores elasticity and bounce for vibrant, lively hair

## Overview

Authentic Beauty Concept Hydrate Cleanser is a sulfate- and silicone-free moisturizing shampoo designed for normal to dry or curly hair. This 33.8 fl. oz. vegan and cruelty-free formula restores hair elasticity and bounce while cleansing gently without stripping natural oils. Certified by the Vegan Society and PETA, it offers a clean, conscious beauty experience favored by thousands with a 4.7-star rating since its 2021 launch.

## Description

Authentic Beauty Concept's Hydrate Cleanser is a pleasant hair cleanser that brings back elasticity & shine to normal to dry, or curly hair. Performance driven vegan formulas free from micro plastics, mineral oil, parabens, SLS/SLES sulfates & silicones. Registered with the Vegan Society. Cruelty-free. Gluten-free.

Review: Amazing products - I love this shampoo, I’ve been using it since the last year it’s absolutely amazing.. it’s hydrates the hair well! I prefer to use it with the conditioner
Review: 100% recommended, I love the whole product line, I've been using it for almost 2 years and I wouldn't change it for anything in the world

## Features

- Moisturizes normal to dry or curly hair & brings back elasticity & bounce
- Leaves hair feeling fresh & clean, not stripped
- Vegan, Cruelty-free & PETA certified
- Free from silicones, parabens, microplastic & mineral oils

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08N7XB8L5 |
| ASIN  | B08N7XB8L5 |
| Best Sellers Rank | #30,558 in Beauty ( See Top 100 in Beauty ) #1,477 in Hair Shampoos |
| Customer reviews | 4.7 4.7 out of 5 stars (382) |
| Date First Available  | 26 January 2021 |
| Item model number | 2768865 |
| Item model number  | 2768865 |
| Manufacturer | AmazonUs/4K5EK |
| Manufacturer  | AmazonUs/4K5EK |
| Product Dimensions | 8 x 8 x 26.11 cm; 1.12 kg |
| Product Dimensions  | 8 x 8 x 26.11 cm; 1.12 kg |

## Product Details

- **Age range (description):** Adult
- **Brand:** Authentic Beauty Concept
- **Hair type:** Dry
- **Item form:** Liquid
- **Scent:** Unscented

## Images

![Authentic Beauty Concept Hydrate Cleanser | Moisturizing Cleansing Shampoo | Normal To Dry or Curly Hair | Vegan & Cruelty-free | Sulfate-free | 33.8 fl. oz. - Image 1](https://m.media-amazon.com/images/I/51+adM1zmzL.jpg)

## Questions & Answers

**Q: How does the Hydrate Cleanser help dry hair?**
A: This pleasant cleanser moisturizes normal to dry or curly hair and brings back elasticity & shine. Lather into wet hair. Rinse thoroughly. Follow with Hydrate Conditioner for best results.

**Q: What are the main ingredients in the Hydrate range?**
A: The Hydrate Cleanser formula contains Violet Rice Extract which helps absorb grease and impurities from the hair and scalp. Mango & Basil extracts help regenerate & revitalize hair.

**Q: What hair type is Hydrate for?**
A: Authentic Beauty Concept's Hydrate range is made for normal, dry or curly hair. It helps moisturize all hair types and textures from straight to coily.

**Q: Are all Authentic Beauty Concept products vegan and cruelty-free?**
A: All Authentic Beauty Concept formulas are vegan and cruelty-free. Authentic Beauty Concept products are all registered with the Vegan Society & PETA cruelty-free and vegan certified. We use plant-based ingredients and we do not test on animals.

**Q: What does 'free-from' stand for?**
A: We believe that what we leave out is just as important as what we put in. Our performance-driven vegan formulas are free from SLS/SLES sulfates, parabens, mineral oil, silicones, and micro plastics.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing products
*by H***I on 6 October 2023*

I love this shampoo, I’ve been using it since the last year it’s absolutely amazing.. it’s hydrates the hair well! I prefer to use it with the conditioner

### ⭐⭐⭐⭐⭐ Review
*by M***A on 20 November 2025*

100% recommended, I love the whole product line, I've been using it for almost 2 years and I wouldn't change it for anything in the world

### ⭐⭐⭐⭐⭐ Review
*by G***S on 23 October 2025*

Con tan solo una pequeña porción del tamaño de una moneda de 5 pesos hace mucha espuma, realmente se siente limpio el cabello y deja un aroma en el cabello delicioso

## Frequently Bought Together

- Authentic Beauty Concept Hydrate Cleanser | Shampoo | Normal To Dry or Curly Hair | Adds Moisture & Shine | Vegan & Cruelty-free | Sulfate-free
- Authentic Beauty Concept Glow Mask | Color Treated Hair| Improves Softness and Shine | Vegan & Cruelty-free | Silicone-free
- Authentic Beauty Concept Amplify Conditioner | Fine hair | Increases Body & Volume | Vegan & Cruelty-free | Silicone-free

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-02-20*