---
product_id: 392325737
title: "The Marketing Plan Handbook, 6th Edition"
price: "NZ$171"
currency: NZD
in_stock: true
url: https://www.desertcart.nz/products/392325737-the-marketing-plan-handbook-6th-edition
store_origin: NZ
region: New Zealand
---

# Step-by-step strategic framework Integrates B2B & B2C marketing Cross-functional business planning The Marketing Plan Handbook, 6th Edition

**Price:** NZ$171
**Availability:** ✅ In Stock

## Summary

> 📈 Elevate your marketing game with the ultimate plan for every business stage!

## Quick Answers

- **What is this?** The Marketing Plan Handbook, 6th Edition
- **How much does it cost?** NZ$171 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/392325737-the-marketing-plan-handbook-6th-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Unified B2B & B2C Approach:** Master value creation across customer, collaborator, and company dimensions in one framework.
- • **Startup to Enterprise Ready:** From launching new products to managing portfolios, scale your marketing plan effortlessly.
- • **Actionable & Cross-Functional:** Align marketing with finance, operations, and tech for organization-wide impact.
- • **Streamlined Strategic Blueprint:** Craft marketing plans that cut through the noise with precision and clarity.
- • **Data-Driven & Performance Focused:** Leverage metrics and frameworks to avoid costly missteps and drive measurable results.

## Overview

The Marketing Plan Handbook, 6th Edition by Cerebellum Press delivers a concise, integrative framework for crafting effective marketing plans. It uniquely combines B2B and B2C strategies with a value-creation focus, making it essential for startups, established companies, and cross-functional teams aiming to align marketing with overall business goals. Highly rated and practical, it transforms complex planning into actionable, measurable strategies.

## Description

Buy The Marketing Plan Handbook, 6th Edition by Chernev, Alexander online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #192,510 in Books ( See Top 100 in Books ) #610 in Sales & Selling #1,029 in Marketing #2,608 in Business Processes & Infrastructure |
| Customer Reviews | 4.5 out of 5 stars 43 Reviews |

## Images

![The Marketing Plan Handbook, 6th Edition - Image 1](https://m.media-amazon.com/images/I/61IJykLVHmL.jpg)

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-09-19*