---
product_id: 39626576
title: "Consumer Behavior: Buying, Having, and Being"
price: "NZ$168"
currency: NZD
in_stock: true
reviews_count: 8
url: https://www.desertcart.nz/products/39626576-consumer-behavior-buying-having-and-being
store_origin: NZ
region: New Zealand
---

# Consumer Behavior: Buying, Having, and Being

**Price:** NZ$168
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Consumer Behavior: Buying, Having, and Being
- **How much does it cost?** NZ$168 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.nz](https://www.desertcart.nz/products/39626576-consumer-behavior-buying-having-and-being)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 12th Edition , up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

Review: Very useful for Marketing Psychology - understanding customers, why they do what they do. - Very useful for Marketing Psychology. The book was 2nd hand, a little damaged but very helpful for my marketing studies at University.
Review: Great Condition - The book is used but it came in great condition and shipping is fast. Love my book

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,139,735 in Books ( See Top 100 in Books ) #250 in Business Marketing #545 in Marketing & Consumer Behavior #3,397 in Marketing (Books) |
| Customer Reviews | 4.4 out of 5 stars 251 Reviews |

## Images

![Consumer Behavior: Buying, Having, and Being - Image 1](https://m.media-amazon.com/images/I/71guIUX-R5L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very useful for Marketing Psychology - understanding customers, why they do what they do.
*by N***I on December 15, 2022*

Very useful for Marketing Psychology. The book was 2nd hand, a little damaged but very helpful for my marketing studies at University.

### ⭐⭐⭐⭐⭐ Great Condition
*by L***E on November 30, 2021*

The book is used but it came in great condition and shipping is fast. Love my book

### ⭐⭐⭐⭐ Great Text Book; Too Many Typos, though.
*by E***E on June 28, 2019*

Helpful textbook for consumer behavior. We used it in a class. The author made a typo and said "Chester" (Cheetos) was the mascot of Pringles. Haha. I struggled to read the section on different generations. In one paragraph, he called millennial by three different names. This is very taboo in writing. Just pick one! Makes it difficult to read. Otherwise, the book had helpful information but the writing style can be tedious. It was pretty "up" on the modern marketing and behaviors of younger shoppers. There were several errors/typos in the first few chapters. Disappointing for such an expensive book with so many earlier editions.

## Frequently Bought Together

- Consumer Behavior: Buying, Having, and Being
- Thinking, Fast and Slow

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*Product available on Desertcart New Zealand*
*Store origin: NZ*
*Last updated: 2026-05-30*